Marketing and business-building insights, information, and inspiration to help remodeling and home services contractors make the jump to $10MM+.
Today's episode is a strategy session between Rich and the owner of a small roofing & siding company. These guys have been in business a LONG time, but are stuck at less than 2 million dollars. After…
It’s a Throw Back Thursday, so this is a webinar out of the vault, talking about the Psychology of Marketing. Just about every marketing principle that matters can be traced to a principle of psychol…
On This podcast, you’re going to be a fly on the wall as you listen to Rich strategize with one of his clients about many topics, including why he’s so big on core values statements, the importance o…
Today’s podcast is all about Implementing a “Brand Ambassador Program.” What we’re talking about is hiring a person to drive around and give gifts to your customers after the job is completed… and in…
If you’ve read the book, "Unlocking Unlimited Lead Flow", then the topic of today’s podcast will be very familiar. This is the story of the 172 hardwood dowel rods… going back to the very beginning o…
On Sundays, Rich turns his attention to topics more along the lines of personal development and spirituality. Today’s episode is definitely more on the spiritual side… as Rich talks about miracles, a…
Today's show is a recording of a webinar Rich recently did for Guild Qualities' customers. On the podcast, you’ll hear some familiar concepts of mindset, identity, and websites… plus a few new things…
Rich addresses 250 people at the Kitchen Tune Up Franchisee Annual “Reunion,” and he lets them know in no uncertain terms that he’s there to help them fix their messaging… that it’s currently under l…
Rich is always talking about communicating with Power, Precision, and Passion. On this throwback webinar, called “100 Power Statements”, Rich has written 100 headlines that are powerful… and he’s rea…
Rich recently gave a keynote to the members of WDDA at their Dealer Day meeting in Atlanta. He talks about Identity as the keystone for all of your marketing, but then he goes into a discussion of SE…
Rich will walk you through a brand new website we just launched here at Level 10 Contractor for one of our clients. This is a great chance to learn about the latest and greatest in websites… from the…
Rich unlocks the concept of Diggability for you… he'll give you detailed examples of the good, the bad, and the ugly of SEO and blog content for your contractor website. You’ll be shocked at how BAD …
Today's show is all about perspective. You’re going to meet two very different people with two very different stories--David, and Jack.
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Today - it's 7 quick tips, about PRICE CONDITIONING. Most contractors are leaning too hard on their salesmen to do all the heavy lifting… which can be hard if the prospect doesn’t know who you are or…
Today's podcast is blunt-force advice Rich gave a 72-year old remodeler who had hit a patch of bad luck, and was having a hard time recovering. And, that 72-year old remodeler ended up thanking Rich …
It’s throwback Thursday.
Today's show is from a webinar Rich did a few years ago… called “Can David Really Beat Goliath?” Do YOU think it's possible?
Want to schedule a session with Rich? Click Her…
Today’s podcast is on the topic of creating great content. You'll hear about identity and a systematized approach to creating content, which includes mapping as many of the 40 to 50 pre-defined ident…
Today, a conversation between Rich Harshaw and Drew Barto, the Marketing Director for Energy Swing Windows in Pittsburgh. Drew talks about how Energy Swing was able to earn 125 consecutive 5-star rev…
Today's show is about the lowly, usually forgotten ABOUT US page. The "About Us" page can be the page that has the best chance of HUMANIZING your company… and really helping people understand who you…