The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
Systems & tools to stay organized and productive as a small business owner with Henry Lopez. Henry shares his thoughts and tips on personal productivity, including the systems and tools he uses to st…
Mobile Apps marketing and how to use mobile apps to help grow your small business with Sean Casto. Sean is the founder of PreApps - the premier app marketing agency. Sean also shares his entrepreneur…
Bootstrapping (21:08) a small business and his entrepreneurial journey, with Abdo Riani. Abdo is an entrepreneur and founder of StartUpCircle.co - helping connect successful entrepreneurs with new fo…
Launching a catering business with DeAndre Wilson. DeAndre is a young entrepreneur and the co-founder of Turn Table - a catering business serving the Evansville, Indiana area. DeAndre and his partner…
Legally protect your small business (7:37) with Scott Reib, an attorney, popular speaker, coach and the author of "5 Proven Strategies to Shatterproof Your Business." Scott shares why he decided to s…
Building a Coffee House and (23:45) Small-Town Business opportunities with Colby Williams, a small business owner and the founder of Parengo Coffee. We chat about launching and building a coffee shop…
Financial Review for your small business. Henry Lopez shares his insights and actionable tips for conducting a Financial Review of your small business. Henry explains the importance of knowing the fi…
Building Animoto, developing Culture (12:00) and using Video Marketing (18:00) for your small business, with Jason Hsiao. Jason is an entrepreneur and the co-founder of Animoto - an award-winning onl…
Launching & growing a small business with Kelly Carden, an entrepreneur and the owner and founder of Cryo1one - a provider of cryotherapy services. She shares how she transitioned from a successful c…
Goal Setting with Henry Lopez. Henry shares his insights and actionable tips for goal setting, to help you achieve more in the coming year! He explains why goal setting so important and powerful, and…
Tyler’s start-up experience with his travel business CooMo Travel. Tyler Moyer is an entrepreneur and the founder and CEO of CooMo Travel - a website that lets you easily plan, book and share a trip.…
Business on Purpose (17:45) with Dr. Ken Keis, an entrepreneur, speaker, consultant and author. He shares his interesting journey, from his family farming business to building an international consul…
Facebook Bots (18:05) for small business owners with Garrett. Kelly is an entrepreneur, developer, designer and marketing strategist. Kelly shares her entrepreneurial journey and then we discuss Face…
Drop-Ship online business & his entrepreneurial journey with Anton Kraly. Anton is an entrepreneur and eCommerce expert. After his experiences with various small businesses, he now focuses on helping…
Social Media Marketing basics for small business with Henry Lopez and Adam Kirk. Their conversation includes an introduction to social media marketing. Social Media is here to stay, and it's about bu…
Conversational Copy Writing for your small business with Nick Usborne, an expert in copywriting and web writing. He shares his personal story about becoming a copy writer, and how to improve your cop…
Search Engine Optimization (SEO) for small business, with Henry Lopez and Adam Kirk. SEO is all about how to get found online, particularly on Google. Henry and Adam share practical and non-technica…
Instagram for small business marketing with Viv Conway and Tash Meys, two millennial entrepreneurs and Instagram marketing experts. They share their journey, including starting a business while still…
Targeted cost-effective marketing tactics for small business owners with Louis Gudema. Louis is an entrepreneur, marketing strategist, keynote speaker, and author. He shares his entrepreneurial journ…
Start & grow a Consulting Small Business with Michael Zipursky, an entrepreneur, author and podcaster. He shares his life journey, working with family, and how to start and build a successful consult…