The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
How small business owners can unlock hidden profits by optimizing financial levers and making smarter money decisions.
Show Notes Page: https://www.thehowofbusiness.com/580-jamie-trull-unlocking-hid…
Business poll results reveal the biggest challenges small business owners face, from marketing struggles to sales fears, debt concerns, AI adoption, and growth barriers.
Show Notes Page: https://www…
The loyalty, referrals, and pricing power a small business gains by consistently delivering remarkable customer experiences, even when the ROI isn’t directly measurable in dollars.
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How small business owners can overcome fear, embrace Artificial Intelligence literacy, and start using generative AI tools to improve efficiency and competitiveness.
Show Notes Page: https://www.the…
How to get your small business beyond the failure statistics.
Learn from the business failure statistics, instead of being a part of the failure stats, and build a business that will last.
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Cybersecurity expert Nick Mullen shares how you can protect your business from cyber attacks. Small businesses are often the target for today’s most dangerous cyber threats.
Show Notes Page: https://…
Learn the 5 reasons your businesses will fail and how to avoid them.
Show Notes Page: https://www.thehowofbusiness.com/574-5-reasons-your-business-will-fail/
Most small businesses don’t fail becaus…
Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence.
Show Notes Page: https://www.thehowofbusiness.com/573-marco-silva-google-business-p…
How Zach Beutler developed the Jungle Driving School Franchise, and practical advice for business owners and franchisees.
Show Notes Page: https://www.thehowofbusiness.com/572-zach-beutler-jungle-d…
Niche down to scale up your small business faster.
Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/
Focus on the essential and most profitable products or services. Don't…
Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner.
Show Notes Page: https://www.thehowofbusiness.com/571-employe…
Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney.
Show Notes Page: https://www.thehowofbusiness.com/570-carole-mahoney-buyer-first-sales/
Do you dread sales conversa…
Big Rocks - a prioritization and time management technique for small business owners.
Show Notes Page: https://www.thehowofbusiness.com/569-big-rocks/
If you’re always busy but still not making mean…
The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes.
Show Notes Page: https://www.thehowofbusiness.com/r245-t…
Own the Spotlight - practical strategies small business owners can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication.
Show Notes Pag…
Focus Without Burnout: Smarter Strategies for Entrepreneurs.
Show Notes Page: https://www.thehowofbusiness.com/567-skye-waterson-focus-without-burnout/
In this episode of The How of Business, host …
Good Debt Bad Debt: How to Borrow Strategically in Business.
Show Notes Page: https://www.thehowofbusiness.com/566-good-debt-bad-debt/
In this episode of The How of Business, host Henry Lopez refra…
Transitioning from manager to leader is more than a title change - it’s a mindset shift. In this episode, executive coach James Turk shares insights from his book The Giving Game, including his F45 P…
The essentials of Small Business Systems with host Henry Lopez.
Show Notes Page: https://www.thehowofbusiness.com/r242-small-business-systems/
Building a self-managed business starts with solid sys…
The Courage Gap - Overcoming fear and self-doubt to take bold action in your business and life.
Show Notes Page: https://www.thehowofbusiness.com/564-margie-warrell-courage-gap/
Dr. Margie Warrell …