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The How of Business - How to start, run, grow and exit a small business. - Podcast

The How of Business - How to start, run, grow and exit a small business.

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.

Startup Entrepreneurship Marketing Success Business Entrepreneur
Update frequency
every 7 days
Average duration
44 minutes
Episodes
593
Years Active
2016 - 2025
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580 – Unlocking Hidden Profits with Jamie Trull

580 – Unlocking Hidden Profits with Jamie Trull

How small business owners can unlock hidden profits by optimizing financial levers and making smarter money decisions.

Show Notes Page: https://www.thehowofbusiness.com/580-jamie-trull-unlocking-hid…

00:51:00  |   Mon 01 Sep 2025
579 – Business Poll Results

579 – Business Poll Results

Business poll results reveal the biggest challenges small business owners face, from marketing struggles to sales fears, debt concerns, AI adoption, and growth barriers.

Show Notes Page: https://www…

00:16:29  |   Mon 25 Aug 2025
578 – Return on Experience with Vance Morris

578 – Return on Experience with Vance Morris

The loyalty, referrals, and pricing power a small business gains by consistently delivering remarkable customer experiences, even when the ROI isn’t directly measurable in dollars.

Show Notes Page:

00:54:17  |   Mon 18 Aug 2025
577 - AI Literacy for Small Business with Susan Gonzales

577 - AI Literacy for Small Business with Susan Gonzales

How small business owners can overcome fear, embrace Artificial Intelligence literacy, and start using generative AI tools to improve efficiency and competitiveness.

Show Notes Page: https://www.the…

00:40:08  |   Mon 11 Aug 2025
576 - Beyond the Failure Statistics

576 - Beyond the Failure Statistics

How to get your small business beyond the failure statistics.

Learn from the business failure statistics, instead of being a part of the failure stats, and build a business that will last.

Show Not…

00:19:24  |   Mon 04 Aug 2025
575 - Protect Your Business from Cyber Attacks with Nick Mullen

575 - Protect Your Business from Cyber Attacks with Nick Mullen

Cybersecurity expert Nick Mullen shares how you can protect your business from cyber attacks. Small businesses are often the target for today’s most dangerous cyber threats.

Show Notes Page: https://…

00:43:36  |   Mon 28 Jul 2025
574 – 5 Reasons Your Business Will Fail

574 – 5 Reasons Your Business Will Fail

Learn the 5 reasons your businesses will fail and how to avoid them.

Show Notes Page: https://www.thehowofbusiness.com/574-5-reasons-your-business-will-fail/

Most small businesses don’t fail becaus…

00:12:42  |   Mon 21 Jul 2025
573 – Google Business Profile

573 – Google Business Profile

Maximize your Google Business Profile to improve local SEO, generate more leads, and protect your online presence.

Show Notes Page: https://www.thehowofbusiness.com/573-marco-silva-google-business-p…

00:43:04  |   Mon 14 Jul 2025
572 – Jungle Driving School Franchise with Zach Beutler

572 – Jungle Driving School Franchise with Zach Beutler

How Zach Beutler developed the Jungle Driving School Franchise, and practical advice for business owners and franchisees.

Show Notes Page: https://www.thehowofbusiness.com/572-zach-beutler-jungle-d…

00:39:47  |   Mon 07 Jul 2025
R351 – Niche Down to Scale Up

R351 – Niche Down to Scale Up

Niche down to scale up your small business faster.

Show Notes Page: https://www.thehowofbusiness.com/r351-niche-down-scale-up/

Focus on the essential and most profitable products or services. Don't…

00:15:05  |   Mon 30 Jun 2025
571 – Employee to Business Owner

571 – Employee to Business Owner

Employee to Business Owner - what to consider when overcoming the fear and uncertainty of transitioning from employee to business owner.

Show Notes Page: https://www.thehowofbusiness.com/571-employe…

00:28:09  |   Mon 23 Jun 2025
570 – Buyer-First Sales for Business Owners

570 – Buyer-First Sales for Business Owners

Buyer-First Sales for Business Owners with sales coach and author Carole Mahoney.

Show Notes Page: https://www.thehowofbusiness.com/570-carole-mahoney-buyer-first-sales/

Do you dread sales conversa…

00:40:43  |   Mon 16 Jun 2025
569 – Big Rocks

569 – Big Rocks

Big Rocks - a prioritization and time management technique for small business owners.

Show Notes Page: https://www.thehowofbusiness.com/569-big-rocks/

If you’re always busy but still not making mean…

00:13:36  |   Mon 09 Jun 2025
R245 - Two Responsibilities

R245 - Two Responsibilities

The two most essential responsibilities every successful small business owner must embrace: making decisions and accepting personal mistakes.

Show Notes Page: https://www.thehowofbusiness.com/r245-t…

00:11:00  |   Mon 02 Jun 2025
568 – Own the Spotlight with Linda Ugelow

568 – Own the Spotlight with Linda Ugelow

Own the Spotlight - practical strategies small business owners can use to turn public speaking from dread to delight, emphasizing the power of storytelling and authentic communication.

Show Notes Pag…

00:44:24  |   Mon 26 May 2025
567 - Focus Without Burnout with Skye Waterson

567 - Focus Without Burnout with Skye Waterson

Focus Without Burnout: Smarter Strategies for Entrepreneurs.

Show Notes Page: https://www.thehowofbusiness.com/567-skye-waterson-focus-without-burnout/

In this episode of The How of Business, host …

00:41:06  |   Mon 19 May 2025
566 – Good Debt Bad Debt

566 – Good Debt Bad Debt

Good Debt Bad Debt: How to Borrow Strategically in Business.

Show Notes Page: https://www.thehowofbusiness.com/566-good-debt-bad-debt/

In this episode of The How of Business, host Henry Lopez refra…

00:20:11  |   Mon 12 May 2025
565 - From Manager to Leader with James Turk

565 - From Manager to Leader with James Turk

Transitioning from manager to leader is more than a title change - it’s a mindset shift. In this episode, executive coach James Turk shares insights from his book The Giving Game, including his F45 P…

00:47:20  |   Mon 05 May 2025
R242 - Small Business Systems

R242 - Small Business Systems

The essentials of Small Business Systems with host Henry Lopez.

Show Notes Page: https://www.thehowofbusiness.com/r242-small-business-systems/

Building a self-managed business starts with solid sys…

00:14:51  |   Mon 28 Apr 2025
564: The Courage Gap with Margie Warrell

564: The Courage Gap with Margie Warrell

The Courage Gap - Overcoming fear and self-doubt to take bold action in your business and life.

Show Notes Page: https://www.thehowofbusiness.com/564-margie-warrell-courage-gap/

Dr. Margie Warrell …

00:47:24  |   Mon 14 Apr 2025
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