The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
- Update frequency
- every 7 days
- Average duration
- 44 minutes
- Episodes
- 593
- Years Active
- 2016 - 2025
12: Call to Action Marketing
Call to Action marketing and advertisement methods we have applied at our small businesses, including direct response ads, direct mail, and other marketing techniques.
This episode is hosted by Hen…
11: Franchising with Kit Vinson
Franchising expert and small business owner: Kit Vinson, co-founder of FranMan, specializing in developing Operations Manuals for franchisors. Kit shares his entrepreneurial journey and valuable advi…
9: Online & Social Media Marketing for Small Business
Online and Social Media Marketing and how we have used it to start and grow our small businesses.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run…
10: Marketing with Tom Nunez
Marketing and business development expert: Tom Nunez, President Elect of the Dallas Fort Worth American Marketing Association. Tom has many years of expertise in marketing and business development an…
7: Small Business Owner Steve Alexander
Small business owner shares his story and transition from corporate world to entrepreneur: Steve Alexander, owner of Private Water Fishing a member-based fishing club that offers a superior outdoor e…
8: Business Partnerships Tips
Business partnership success & challenges...we share our experiences with partnering, why we prefer to partner, and some tips for doing so successfully.
This episode is hosted by Henry Lopez. The Ho…
6: Franchising with Attorney Earsa Jackson
Franchising attorney shares tips and advice for small business owners: Earsa Jackson, an attorney and partner with Strasburger and an expert on franchise law. Earsa shares some valuable knowledge and…
4: Ideation
Ideation - the process of creating and developing new business ideas. How do you develop new business ideas, and then how do you prove and execute that idea to develop a successful business?
This ep…
5: Consulting Business with Paul Beers
Engineering consulting firm business owner shares his story: Paul Beers, founder of GCI Consultants, the leader in specialized consulting services for new and existing buildings worldwide. Paul share…
0: Introduction to "The How of Business" podcast
Henry Lopez and David Begin introduce themselves and The How of Business podcast. Typical episodes will be between 30 and 45 minutes long, and we will release at least one new episode every Monday mo…
2: Entrepreneurship with Angela Wagner
Small business owner and former marketing professional shares her story: Angela Wagner, founder of YogaSport and other ventures under her Angela Wagner brand. She shares her entrepreneurial journey, …
3: Online Marketing with Andre Perreault
Online marketing advice from a digital marketing expert. Guest: Andre Perreault, President and Partner at Syncro Marketing. They provide Digital Marketing, Advertisement, Design and Optimization serv…
1: Ready to be your own boss?
The big question "are you ready to become your own boss?" Henry & David share their experiences transitioning from the corporate world to becoming small business owners. What is holding you back?