The How of Business - How to start, run, grow and exit a small business.
The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.
- Update frequency
- every 7 days
- Average duration
- 44 minutes
- Episodes
- 593
- Years Active
- 2016 - 2025
32: Entrepreneurship with Matt Miller
From Air Force Pilot to Franchise Business Owner – Matt Miller shares his entrepreneurial journey. He became his own boss after being frustrated by unrealistic expectations at his last sales position…
31: Hiring Remarkable Employees Pt.2
How to hire remarkable employees for your small business – Part 2. The process, tips, techniques and best practices for effective hiring. This episode focuses on assessment tools, and the 2-step int…
30: LinkedIn with Mike Shelah
LinkedIn for small business owners. Networking expert Mike Shelah shares tips for using LinkedIn to build your personal & business network and grow your business. Mike’s consulting business teaches p…
29: Hiring Remarkable Employees Pt.1
How to hire remarkable employees for your small business – Part 1. The process, tips, techniques and best practices for effective hiring. This episode focuses on creating the job description, job po…
28: Customer Service & Direct Response Marketing with Vance Morris
Customer Service & Direct Response Marketing Expert, Author, and Small Business Owner - Vance Morris is our guest. He spent 10 years a Disney World developing his customer service expertise, and he c…
27: Online Marketing with Jan Roos
Online marketing expert shares advice for small business owners. His company, Expert Engines.co, works with small businesses to help them execute effective online marketing campaigns. He explains why…
26: Delegation
Delegating effectively is critical to growing your small business. Henry & David discuss tips and techniques on how to improve your delegation skills. Download the Delegation Form from our show notes…
25: Networking with Erica Castner
Business Coach & Networking Expert Erica Castner is our guest. She shares tips and advice for small business owners, and her own story of transitioning from her career to becoming her own boss. She h…
24: Sales & Leadership with Tim Sanders
Tim Sanders, best selling author and speaker joins us to discuss his latest book: Dealstorming. He shares advice for small business owners on solving problems and winning new business. "Dealstorming"…
23: Franchise Consulting with Nick Neonakis
Franchise Consultant and Author of "The Franchise MBA", Nick Neonakis is our guest on this episode. Considering investing in a franchise? He shares valuable advice and guidance on franchising. Listen…
22: Resources for Success
Discussion of the personal and business productivity tools, systems and resources we use to stay organized and operate our small businesses. As small business owners we must be aware of our strengths…
21: Business Coaching with Kelly Roach
Business Coach, Business Owner and best selling Author: Kelly Roach. In this episode we interview Kelly Roach, author of "Unstoppable - 9 Principles for Unlimited Success" and the founder of Kelly Ro…
20: Marketing Planning Basics
Introduction to Marketing Planning for small business owners. David & Henry share their advice on how to plan for your limited marketing and advertising budgets.
This episode is hosted by Henry Lope…
19: Lead Gen with David Ristuccia
Lead Generation and Online Marketing expert joins us to share advice and tips for small business owners. David Ristuccia with Bold Digital Marketing is our featured guest this week!
This episode is …
18: Franchising with Sara Waskow
Franchise Consultant and FranNet DFW owner shares her story and advice for those considering buying a franchise business.
This episode is hosted by Henry Lopez. The How of Business podcast focuses o…
17: Virtual Office Services with Tobie Beck
Virtual Assistants, Virtual Offices, Back-Office Services - how the small business owner can use virtual services to outsource low-value tasks and focus on growing the business. Tobie Beck, Executive…
16: Three Benefits of Franchising
There are three critical benefits that we believe you should consider when evaluating and selecting a franchise that’s right for you: the brand, the leverage, and the systems.
This episode is hosted…
15: Online Marketing with Janay Oliver
Online Marketing and Social Media expert: Janay Oliver, founder of My719Moms.com. Janay shares her insights and knowledge about online marketing and social media practices for small business owners.
…
14: Remarkable Customer Service
How do you deliver Remarkable Customer Service? We discuss and define Remarkable Customer Service, including tips and techniques for delivering it consistently in your small business.
This episode …
13: Live Streaming with Alessandra Colaci
Live Streaming (Periscope, Facebook Live, etc.) & Online Marketing Expert Alessandra Colaci interview. She shares her entrepreneurial journey and expert marketing advice for small business owners. Sh…