Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
It may not be that obvious but even the wellness sector were greatly impacted by the emergence of digital marketing. Now business owners are trying to make sense of it all starting with…
Let's be honest, the competitive nature of today's sportswear industry has left up-and-coming business owners scared. But is it really that scary? Not really, especially when you know h…
If athletes want to do well outside the game, they're often told to work on their professional athlete branding. Learn all that it takes to build a great personal brand starting from yo…
With great demand, comes greater competition but with a thriving market, its fierce competitive nature is often ignored. So, to help out newer brands in competing, Creatitive has create…
Getting paid to play sports is everyone's dream but frankly speaking, a lot of work and training goes into becoming a professional athlete. And today, we're here to guide you on getting…
Has baseball truly lost its magic? Today we'll dive into what Major League Baseball did wrong with its baseball marketing strategies and what they could've done right!
Baseball Marketing…
If you're a public figure, you have to have a Twitter account. Regardless of whether you're an A-list celebrity, a Youtuber or an Instagram influencer, you need to have one — most espec…
We sit down with Former NFL Players Gabe Martin and Jude Adjei-Barimah and talk through their transition from NFL players to business owner. The difficulties and the strengths professi…
Regardless of whether you're a big fan of sports or not, you can easily identify the jumpman logo from a mile a way. But how did the Air Jordan monogram become this famous and why are o…
Despite NHL's growing popularity among younger audiences, the league admits in struggling until now. So in hockey-like fashion, NHL skates out new strategies for the coming year! Discov…
With at least thousands of possible consumers, the market for gyms is practically a gold mine. But with everyone else going after it, what secret weapon can newcomers use to get ahead? …
Boxing has become one of the most common ways people get fit over the recent years! And of course, with this much demand comes greater competition — now, how can newbies secure their pl…
In our previous video, we explored how god of tennis, Roger Federer, himself was able to stay relevant despite his age. Now, we're going to talk about how you can recreate that same suc…
Surely, Nike leads the sportswear industry but over the recent years, its rival brand Adidas is giving them a run for their money! Learn how Adidas was able to outperform its greatest r…
Today we sit down and chat with Audrey Winters an up and coming amateur MMA fighter fighting out of Los Angeles with Team Dynamix MMA. She goes through her story as a fighter, how medit…
There's no doubt that the health and fitness industry is growing and despite the notion that there's no more room for the market, newcomers can still join in on the fu! How? Here's some…
Regardless of your gender, if you love yoga then you must love Lululemon! And for a brand that's relatively newer that says a lot! Today, Creatitive is here to crack the secret of Lulul…
A successful sales funnel can help your company bring in additional revenue and take you to the next level. In this quick video we will go over the 4 attributes that help turn fans into…
Let's admit it, we all love the Rock. And in order to get everyone to actually love you, being likeable is not enough. Today, Creatitive's here to explore Dwayne Johnson's solid athlete…
How did Nike manage to upload exclusive content in the sky? We'll find out all that we need to know about this gimmick and what it says about sports marketing trends!
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