Fit to Grit is an audio/video/newsletter hybrid featuring in-depth conversations with leadership within the athletic space. Guests range from top executives within the athletic space to professionals in adjacent industries with a proven track record of success working in the athletic industry.
We explore visionary ideas and practical strategies driving the industry forward, covering areas such as marketing, finance, branding, equipment, product development, biz dev, and more. Join us as we share actionable insights and real-world experiences while embodying the "fit to grit" spirit.
Just because social media platforms are used by almost everyone, it doesn't necessarily mean everyone can work as efficient social media managers! If you want to give social media a try…
With growing competition in the market, strengthening your connections to fans has never mattered more than today! Learn how you strengthen your marketing strategies to sports fans thro…
We sit down with Former NFL Athlete Robert Turbin and talk through his transition from professional athlete to business owner. The difficulties and the strengths professional athletes f…
Starting a new business is difficult, but it can be even more challenging when you are entering an already crowded market. Brands like Nike and Adidas dominate the athletic clothing mar…
A lot of things may have changed after 2020, but some things remained the same — like the growing demand for gyms! Learn how your studio can cope up with the new normal this year with a…
The evolution of modern technology and the internet was a make-it-or-break-it situation for most athletic businesses. While these brand-new online marketing strategies provided companie…
If you're in the business of selling shoes, sports equipment, or anything else to or from athletes, you need a great SEO campaign. Here are 10 reasons why every Elite Athlete & Athletic…
There's no denying that new sportswear brands are popping up left and right, but what should you be looking out for in the NOW? What trends will dominate the industry, and which will fa…
Brand awareness is the ultimate fitness marketing strategy. It can help you attract new clients, get better deals with sponsors and suppliers, and build a loyal following of customers w…
Budding sports brands can learn a lot of things from the sports brand giant Nike. From creating and marketing great products down to closing down important deals— but if there's one thi…
As a business owner, you would do everything that you can to get the key to your business' growth — but what if it's something that even the biggest corporation's struggle with? Today, …
In this podcast, I will talk to you about the steps to create effective and profitable sporting good packaging that sells.
What should your package look like? How much does it cost to d…
I'm going to show you how to use Yoga keywords to get more reach and greater sponsorships!
Yoga is a booming industry, with the number of people practicing skyrocketing in recent years.…
Are you coaching a youth sports team? If so, this video is for you!
In this short video I'll share some of the most common mistakes that coaches make in regards to youth sports marketin…
Ecommerce has taken over the selling industry in the last few years. And with experts predicting more growth for the sector, the demand for ecommerce website builders have grown. Now t…
We sit down with Former NFL cornerback and MBA graduate Derek Cox. We talk some of the most successful people in business about their journeys to success. He shares his personal story, …
With more gyms and fitness centers opening around cities, standing out amongst the crowd has never been harder. That's why Creatitive has created a guide that'll help you in developing …
Becoming one of Nike athletes is the ultimate dream for most players. But sponsorships and endorsements can be pretty confusing especially if you're new to the game. So to help you out,…
Think social media's your brand's most important platform? Think again! In today's episode of how to market an athlete, we'll be discussing your greatest asset, your website. And whethe…
What do you think makes a professional athlete? Talent, dedication, and hard work.
But there's another component that can make or break an athlete: Publicity. Watch this video to learn …