The Drum Podcast
A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.
Hosted on Acast. See acast.com/privacy for more information.
- Update frequency
- every 11 days
- Average duration
- 37 minutes
- Episodes
- 121
- Years Active
- 2020 - 2025
What will agile marketing businesses look like in 2022?
In this episode The Drum's own Olivia Atkins talks to two experts about what it means to be an agile marketing business. Agility has become something of a meaningless term for businesses, used to mea…
00:38:26 |
Fri 03 Dec 2021
How can agencies make the most of the data relationship?
As part of our Data deep dive, The Drum invited three experts from its network of agencies on to discuss all things data. Whether that's examining potential headwinds in the use of data, how it's fun…
00:30:58 |
Fri 26 Nov 2021
Attracting and retaining young talent
We know from conversations with Network members - and people outside the marketing industry - that there are huge challenges to attracting and retaining young talent.In this episode of The Drum Netwo…
00:38:16 |
Thu 28 Oct 2021
Off the shelves: the future of retail and e-commerce
In this episode of The Drum Network Podcast, which coincides with The Drum's retail deepdive, we hear from three experts about the future of retail and e-commerce.Over the past 18 months e-commerce h…
00:32:23 |
Wed 25 Aug 2021
Keeping the spark as you scale: shared values
In this follow-up to our first Keeping the Spark episode, we hear how agencies of all sizes and ages are bringing their employees along as their scale up. Whether that's getting buy-in from new hires…
00:47:22 |
Thu 29 Jul 2021
A two-way street: what is the future of in-housing for agencies?
On this week's episode of The Drum Network podcast we hear about the challenges, opportunities and practicalities around in-housing. As clients look to agencies to be far more consultative and to dev…
00:50:18 |
Thu 27 May 2021
The personal future of travel
Travel is ambitious, it’s aspirational, and it’s often among the most memorable experiences of our entire lives. Over the past year, though, it’s also been mostly impossible, and travel marketing tre…
00:42:40 |
Thu 20 May 2021
Keeping the Spark: Going from small-to-mid without losing the vision
In this first episode of our Keeping the Spark sub-series, we ask Becky Simms of Reflect Digital about the reality of growing your agency from a small to a mid-sized agency - without sacrificing the …
00:28:05 |
Thu 15 Apr 2021
The Future of TV: Part Two
We couldn't discuss the future of TV in a single episode. This time Richard Carroll, senior digital marketing consultant at Capgemini Invent, takes us through the platform agnostic future of televisi…
00:30:03 |
Thu 08 Apr 2021
The Future of TV: Part One
Television provides us with some of our most well-known cultural touchstones, from the shared experience of discussing the latest episode of Strictly Come Dancing to speculating online about the next…
00:41:36 |
Tue 06 Apr 2021
The Future of Live Events: The Impossible Normal
Last time we spoke about the opportunities and potential of hybrid events. This episode we’re diving into the nitty gritty of hybrid, from the current issue of solving the virtual networking problem,…
00:35:18 |
Thu 25 Mar 2021
The Future of Live Events: Hybrid Theory
In this episode of The Drum Network Podcast, we're joined by experts from Lively and Verve to discuss hybrid events. We take a look at the definition of hybrid, how agencies and brands are adapting t…
00:32:41 |
Thu 11 Mar 2021
Gucci and Gamers: marketing opportunities in gaming
On this episode, we're joined by Waste's head of strategy Christian Perrins to discuss the opportunities for marketers around gaming. From Ford's partnership with Rocket League to high-end fashion br…
00:23:13 |
Thu 25 Feb 2021
2021 Predictions: Part Two
In this second part of The Drum Network's 2021 Predictions podcast, we're joined by representatives of Croud and Jack Morton to discuss the tech and social trends that we hope will stick around for t…
00:34:11 |
Mon 15 Feb 2021
How is DTC evolving to meet customers' new needs?
In this episode of The Drum Network Podcast, The Drum's Chris Sutcliffe and Space & Time's Andy Griffiths discuss the phenomenal changes that have occurred within DTC marketing over the past year - a…
00:26:09 |
Wed 13 Jan 2021
2021 Predictions: Part One
It's fair to say that 2020 hasn't quite been the year we all envisioned. But it's had far-reaching effects on next year and beyond. In this first part of our Drum Network Podcast 2021 predictions, we…
00:37:10 |
Thu 17 Dec 2020
What is the role of audio and video in B2B marketing?
In this episode of The Drum Network Podcast, we hear from Capgemini's Ana Costa and twogether's Jon Busby about the role of audio and video in B2B marketing.
Hosted on Acast. See acast.com/privacy fo…
00:32:38 |
Thu 05 Nov 2020
Creating a working WFH culture
In this episode of The Drum Network podcast, Editor Chris Sutcliffe and Novos co-founder Antonio Wedral discuss what goes into a working, healthy WFH culture.
Hosted on Acast. See acast.com/privacy f…
00:18:03 |
Tue 13 Oct 2020
Ensuring influencer marketing remains authentic
After the last episode we had many questions about the practical considerations of dealing with influencers. This episode explores how best we can deal with influencers to ensure their authenticity i…
00:24:31 |
Thu 01 Oct 2020
The modern reality of influencer marketing
Bridey Lipscombe of Cult and Sophie Crowther from Brave Bison join us to discuss the modern reality of influencer marketing. How do you set KPIs for influencer campaigns? Do brands understand the gif…
00:29:13 |
Thu 06 Aug 2020
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