The Drum Podcast
A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.
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- Update frequency
- every 11 days
- Average duration
- 37 minutes
- Episodes
- 121
- Years Active
- 2020 - 2025
Web3 for marketers: where are the opportunities?
On this week's episode, our senior reporter Chris Sutcliffe hears from three web3 experts about the opportunities for brands from the next iteration of the internet. From a shift of power from platfo…
00:34:08 |
Fri 26 Aug 2022
The power of sound: our audio deep dive
In line with our ongoing Audio Deep Dive on thedrum.com, this week we hear from three experts all about the marketing opportunities in audio content. Audiences spend a third of their total time with …
00:37:18 |
Thu 18 Aug 2022
NFTs: the brand opportunity in a volatile market
On this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by a panel of experts to discuss how brands should be using NFTs. The panel acknowledges that there …
00:36:02 |
Thu 04 Aug 2022
Sports marketing: how tech empowers sporting communities
It's been a tumultuous couple of years for venues, rights owners, and sports clubs. We'll hear from their marketing partners: what have the last couple of years been like, and what're the new rules o…
00:37:06 |
Thu 21 Jul 2022
The Influence Economy
Influencers are big business. They're increasingly recognized as genuine change-makers by mainstream media, and they collectively make up one of the fastest-growing marketing channels.The industry ar…
00:36:38 |
Fri 24 Jun 2022
How tech empowers creative collaboration
In this week's episode of The Drum Network Podcast, senior tech reporter Chris Sutcliffe is joined by two experts to discuss creative collaboration.The past few years have forced an accelerated evolu…
00:36:43 |
Thu 16 Jun 2022
Influence vs control: the morals of behavioural marketing
In this week's episode we take a look at the possibility of behavioural marketing - both the good and the bad. In order to do behavioural science effectively we have to gather information on our audi…
00:35:59 |
Thu 09 Jun 2022
Possibility, interaction and the unknown: the rebirth of live events
On this week's episode of The Drum Show we hear from a panel of experts about how live events are surging back to life in the wake of the pandemic.The panel discusses how to keep the best of what we …
00:36:42 |
Fri 27 May 2022
Massively multiplayer: why gamers are the ultimate marketing opportunity
All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the m…
00:53:28 |
Thu 19 May 2022
Behavioural science: the fusion of art and science in marketing
On this week's episode we discuss all things behavioural marketing. We're asking:What tools do marketers have to understand (and shape) attention, motivation and behavior?What are the cutting-edge te…
00:33:57 |
Fri 13 May 2022
The rise and rise of digital advertising
This week on The Drum we're taking a look at everything digital advertising, from its past to its future potential. As part of that discussion, we've assembled three experts from the advertising indu…
00:42:21 |
Thu 14 Apr 2022
Are agency business models fit for purpose?
On this week's episode of The Drum Network Podcast we discuss whether agency business models are agile and resilient enough to fit clients' needs. After Keith Weed argued that many agencies are faili…
00:33:27 |
Fri 01 Apr 2022
Deepdive podcast: surprising and delighting with CX
For the past week The Drum has been examining CX, and how it underpins so much of brands' successes. We've taken a look at everything from how digitalisation is changing the philosophy of CX, how goo…
00:45:08 |
Fri 18 Mar 2022
The golden age of Growth Marketing
In this episode of The Drum Network Podcast we hear from a panel of experts about whether we have entered the golden age of growth marketing. From the definitional - how does growth marketing differ …
00:41:32 |
Thu 03 Mar 2022
Deepdive podcast: building brilliant brands
In this episode of The Drum Network Podcast we dive into what it takes to rapidly grow a brand without losing what makes it unique. Our guests flag up everything from Salt Bae to Unilever in order to…
00:43:21 |
Fri 18 Feb 2022
Can marketing ever be environmentally friendly?
As we say in this intro to this week's episode the question isn't "why are marketers talking about environmental issues", but "why haven't we spoken about it sooner"? Sustainability and activities on…
00:35:08 |
Thu 10 Feb 2022
The Future of Platforms in Marketing
Social platforms like TikTok, Instagram and Facebook offer huge opportunities for marketers. They are the new de facto gatekeepers to huge audiences, and there are very few other means to reach young…
00:38:02 |
Thu 03 Feb 2022
The future of indie vs network agencies
What do we mean when we talk about 'indie' vs 'network' agencies? Is it even a helpful discussion in 2022 - or is it only relevant when we talk about the realities of employing people in organisation…
00:31:03 |
Tue 25 Jan 2022
Marketing and the metaverse
Tying into The Drum's weeklong deepdive into the metaverse, senior reporter for The Drum Chris Sutcliffe asks three guests what the future of marketing in virtual spaces will look like.From the earli…
00:38:36 |
Mon 17 Jan 2022
Marketing to the Marginalised
In this episode of The Drum Network Podcast we discuss the progress (and lack of) our industry has made when it comes to marketing to the marginalised. From a lack of representation within brands and…
00:42:29 |
Thu 23 Dec 2021
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