The Drum Podcast
A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.
Hosted on Acast. See acast.com/privacy for more information.
- Update frequency
- every 11 days
- Average duration
- 37 minutes
- Episodes
- 121
- Years Active
- 2020 - 2025
Are adland's borders shifting again?
The ad business has long faced accusations of geocentrism, with heavy focuses in London, New York and Tokyo. That has long been shifting, with those evolving dynamics amplified by the universal-ampli…
00:35:48 |
Thu 27 Mar 2025
Is gamification having a new marketing moment?
Everyone wants to be Duolingo: over a hundred million active users worldwide, all hooked on its nudges and streaks and terrified of that big green bird. But where else is 'play-thinking' starting to …
00:45:49 |
Thu 20 Mar 2025
How do the world's best creatives get to the top of the tree?
Last month, The Drum released our World Creative Rankings, a definitive list of world's most-awarded agencies, creatives and campaigns from 2024. But how does a creative climb the ranks of the many t…
00:36:26 |
Thu 13 Mar 2025
Does food & drink marketing have an overconsumption problem?
With ADM Group's chief sustainability officer Tom Hunter and Green House's Tessa Corcoran, we look at how marketers are rethinking their role in a FMCG world that's copping a lot of flack for wastage…
00:30:06 |
Thu 06 Mar 2025
As 'agentic AI' dawns, who owns the future?
Phase one of the mass global roll-out of generative AI is coming to an end, and phase two is coming. With the help of Jellyfish's Jack Smyth and Lindsay Hong of SmartAssets, we inventory the best AI …
00:43:30 |
Thu 27 Feb 2025
Netflix's Buy Now documentary: Can marketing clean its act up?
Buy Now: The Shopping Conspiracy is arguably the most widely-distributed piece of criticism of the marketing industry in recent times. We sit down with the doc's producer Flora Bagenal and one of its…
00:42:53 |
Mon 24 Feb 2025
Super Bowl LIX: The most unhinged ever?
The Super Bowl is over, but the conversation's just beginning. Off-pitch, what will we remember this year's event for most? Kendrick Lamar's barnstorming half-time show? The advent of the AI Super Bo…
00:32:27 |
Mon 17 Feb 2025
Marketing Mix Modelling 101
Unpack the power of marketing mix modelling (MMM) with Anja Bertoncelj Tugrul (group account director, Stellar Search), Thomas Barker (CEO, Green House Agency), and Aaron Dicks (technology director, …
00:41:10 |
Thu 23 Jan 2025
Financial marketing 101
Unpack the seismic shifts reshaping the financial sector with Louise de Ste. Croix (Head of Growth & Founding Partner, Brand Opus) and Jack McLaren (Director & Founder, PATTRNS) as they explore how n…
00:37:27 |
Thu 19 Dec 2024
B2B not boring: How creativity is transforming business marketing
In this episode, we explore how B2B marketing is shaking off its dull reputation and embracing creativity and humanity. Hear from industry experts Anca Rhone (The MX Group), Matt Box (George P. Johns…
00:44:09 |
Thu 05 Dec 2024
How relevant is Black Friday in 2024?
In this episode, we dig into Black Friday’s evolution in 2024, in 2 parts. Looking at platforms, John Clarke (head of social, Nest Commerce) and Jake Hewlett (managing director, Tambo) share how Blac…
00:41:53 |
Mon 02 Dec 2024
Advertising Week New York wrap-up: The view from the ground
Want the rundown of Advertising Week New York 2024? Wes Morton, CEO of Creativ Strategies and Kris Tait, Managing Director of Croud give their take on AWNY and break down the big moments.
Hosted on A…
00:36:43 |
Thu 31 Oct 2024
CTV 101: Decoding the alphabet soup of video advertising
Lost in the labyrinth of acronyms like OTT, CTV, VOD, and more? Join us for a deep dive into the world of connected TV advertising. Our very own Sam Anderson, Editor at The Drum, speaks to industry e…
00:37:57 |
Thu 17 Oct 2024
Marketing’s role in fashion’s sustainability problem
Join DEPT, Disrupt Marketing, and PATTRNS to unpack the fashion industry's sustainability crisis and explore the role marketers can play in driving more sustainable practices.
Hosted on Acast. See ac…
00:33:37 |
Thu 10 Oct 2024
The future of wearables
Delve into the future and challenges of wearable technology with 2Heads, Landor, and M&C Saatchi Sport & Entertainment.
Hosted on Acast. See acast.com/privacy for more information.
00:30:12 |
Thu 12 Sep 2024
Dynamic and digital out-of-home 101
Explore the world of digital and dynamic out-of-home (DOOH) with Croud, Impression and Posterscope + Liveposter.
Hosted on Acast. See acast.com/privacy for more information.
00:31:31 |
Mon 09 Sep 2024
Shifting revenue and pricing models: How are agencies making their money?
How are agencies making their money? As agencies adapt to client demands and technological changes, join CLICKON and George P. Johnson UK to explore the changing revenue and pricing models in the ind…
00:26:59 |
Thu 15 Aug 2024
Olympics 2024: Live reaction from marketers, and the future of brand partnerships
Explore the marketing and branding strategies around the 2024 Paris Olympic Games with Landor, M&C Saatchi Sport & Entertainment, and Story10 as we delve into the evolving landscape of sports marketi…
00:31:47 |
Thu 08 Aug 2024
Euro 2024 wrap-up: The winners and losers (on and off the pitch)
Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers…
00:29:54 |
Fri 26 Jul 2024
Cannes wrap-up 2024
Join The Drum Network as we wrap-up Cannes Lions 2024. First, we discover The Drum's perspective of the festival with Cameron Clarke, Editor for The Drum. Then, we delve into insights of industry pro…
00:54:59 |
Fri 05 Jul 2024
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