The Drum Podcast

'Phygital reality' was thr buzzword du jour a couple of years back, replaced more recently by the wider catch-all 'hybrid'. Whatever you call these blended experiences (and perhaps you're already cal…

It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or und…

We hear a lot about marketing's new frontiers - social media; speculative excitements like the metaverse - but we can't forget the continuing power of traditional formats and platforms. On this episo…

In the latest edition of our semi-regular 101 series, we'll look at social media's 'next big thing': live shopping. What are the essentials that your fellow marketers need to know? Who is doing the m…

 Under the rubric of web3 we've been promised a lot: immersive entertainment, widespread decentralization, new ownership models, and countless other goodies. Are any of these things really round the …

DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, but also challenges around their sustainability a…

In this sustainability focused episode we hear some substantive examples of how marketing is changing or has changed the world, particularly in relation to the environment.

The Drum's senior tech re…

In this latest entry in our semi-regular 101 series, we are bring together experts in martech to survey what's happening in this corner of the industry and how the uninitiated can enter the space wit…

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency senior leaders and will focus on…

The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency creatives investigating what rol…

Most markets worldwide now have an ageing population, with spending power increasingly gathering with older people. Smart brands are recognizing the spending power of this group, and tailoring their …

For our out-of-home (OOH) deep dive, we're taking a look beyond the exciting developments of 2022 to where this exciting discipline is headed next. What can brands expect to see over the next couple …

'Artificial intelligence' has come to mean a lot of things to a lot of people: some picture androids; others will think of the algorithms already powering Google and even smaller tech initiatives.

In…

We're told that people shopping (and just existing) online want two things: privacy and personalization. In recent history, we haven't all done a great job of marrying up those two values - even leav…

On this week's episode of The Drum Network Podcast, we take a step back and examine everything about the state of programmatic in 2022. Gathering a few programmatic experts, we'll get the rest of the…

With the talent crisis still biting, employer branding is an undeniable growth area in the industry. The dream is that it can overhaul talent attraction, retention, and even productivity. In this epi…

For globalization month we want to consider the modern rule book for rapid, global brand expansion. Which brands can marketers look to for smart, sustainable international growth? Which channels and …

For this month's deep dive we're looking at all things e-commerce, from commerce within the Metaverse to the collision of brick and mortar and sales sits. For our deep dive podcast we're zeroing in o…

Live streaming took off in the pandemic - for influencers, for media organisations, for events, and for businesses. What platforms are a sure bet, and which new players are worth a look? What are the…

On this week's episode, our senior reporter Chris Sutcliffe hears from three web3 experts about the opportunities for brands from the next iteration of the internet. From a shift of power from platfo…