1. EachPod

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! - Podcast

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

 Andrew Monaghan

The podcast for sales and marketing teams that tackles the question:
How can Cybr Donut grow ARR to $10m by the end of 2025?

We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. 

Listen in, and you will get proven strategies to 
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine. 

If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.

Marketing Startup Entrepreneurship Sales Business Management
Update frequency
every 4 days
Average duration
26 minutes
Episodes
278
Years Active
2019 - 2025
Share to:
37: Brass tacks bargaining

37: Brass tacks bargaining

Sometimes you have to bargain with purchasing to get what you want... but what is the best way to do that? Chris Voss provides a very effective system in Never Split the Difference.

Support the show

F…

00:10:03  |   Mon 09 Dec 2019
36: THIS leads to desperation

36: THIS leads to desperation

Feeling a little desperate at the end of the month or quarter? Jeb Blount tells us why in his book Fanatical Prospecting

Support the show

Follow me on LinkedIn for regular posts about growing your cy…

00:11:34  |   Fri 06 Dec 2019
35: What makes a great story

35: What makes a great story

Feel like your sales stories are a little boring? Not hitting the maark? Mike Weinberg shows us a quick story framework in his book Sales Truth

Support the show

Follow me on LinkedIn for regular pos…

00:09:45  |   Thu 05 Dec 2019
34: Think like a customer - it's harder than we think

34: Think like a customer - it's harder than we think

Start thinking like a customer - it's so obvious, but few of us do it well ... So says Anthony Iannarino in The Lost Art of Closing

Support the show

Follow me on LinkedIn for regular posts about growi…

00:09:56  |   Wed 04 Dec 2019
33: How to read lips to avoid problems

33: How to read lips to avoid problems

Ever felt that someone is not being up front with you, but you are not sure? Joe Navarro gives us a tip on reading some non-verbal signs

Support the show

Follow me on LinkedIn for regular posts about …

00:11:20  |   Tue 03 Dec 2019
32: When your back is against the wall

32: When your back is against the wall

How do you respond when your back is against the wall? Tips for what can you do...

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your r…

00:09:43  |   Mon 02 Dec 2019
31: Ready for excess?

31: Ready for excess?

Are you ready for the excesses to come!

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and t…

00:07:32  |   Wed 27 Nov 2019
30: These are the best questions to ask decision makers

30: These are the best questions to ask decision makers

Do you want to ensure you are compelling, valuable and trusted by the decision makers in your accounts? If so, ask implication questions according to Neil Rackham in Spin Selling

Support the show

Fol…

00:09:36  |   Tue 26 Nov 2019
29: If you want to transform your life, don't try and transform your life!

29: If you want to transform your life, don't try and transform your life!

If you want to transform your life, don't try and transform your life! Sound a little strange? Well that's the advice of James Clear in his awesome book "Atomic Habits"

Support the show

Follow me on…

00:12:54  |   Mon 25 Nov 2019
28: The

28: The "sales truth" about prospecting success

Are you spending enough time on prospecting? Probably not according to Mike Weinberg in Sales Truth

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Wa…

00:10:47  |   Fri 22 Nov 2019
27: The most simple way to keep momentum in your sales cycle

27: The most simple way to keep momentum in your sales cycle

Feel like your sales opporutnities stall too easily? Next steps don't happen? Anthony Iannarino writes about this in his book "The Lost Art of Closing"

Support the show

Follow me on LinkedIn for reg…

00:11:31  |   Thu 21 Nov 2019
26: Who is most uncomfortable? You or your prospect?

26: Who is most uncomfortable? You or your prospect?

Have you ever felt uncomfortable asking your prospect a deeper question? But wish you had? In Let's Get Real or Let's Not Play, Mahan Khasla and Randy Illig address this issue

Support the show

Follo…

00:11:59  |   Wed 20 Nov 2019
25: How to stop confusion from slowing down your sales opportunities

25: How to stop confusion from slowing down your sales opportunities

Ever been confronted with an inconsistent or confusing prospect, but not sure how to react ... Keenan has 4 favorite words to help you get into the tough conversation that is needed.

Support the show

…

00:12:12  |   Tue 19 Nov 2019
24: Be fearless

24: Be fearless

Sales is often won by those that do the things that others don't.

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Che…

00:07:36  |   Mon 18 Nov 2019
23: Don't treat people how you want to be treated

23: Don't treat people how you want to be treated

Why is the common idea to "treat people the way you would want to be treated" wrong? All is explained by ex-FBI hostage negotiator Chris Voss in "Never Split the Difference"

Support the show

Follow m…

00:07:33  |   Fri 15 Nov 2019
22: Be a coach for your team - it makes life easier for you too

22: Be a coach for your team - it makes life easier for you too

Sales leaders... know that you should be a better coach for your team, but not exactly sure why it helps you?... Michael Bungay Stanier reminds us in "The Coaching Habit".

Support the show

Follow me o…

00:09:59  |   Thu 14 Nov 2019
21: Finding it hard to start prospecting?

21: Finding it hard to start prospecting?

Ever sat there knowing you should be prospecting, but you don't... you are only human if you do! There are the 3 Ps that are holding you back from prospecting but there is a simple way to over them.…
00:10:54  |   Wed 13 Nov 2019
20: Get what you want by using a range

20: Get what you want by using a range

How do you handle the "how much do you charge" question or if negotiating a package "what are your OTE expectations?" question .. find out the power of ranges in the tip from Chris Voss in his book, …
00:11:08  |   Tue 12 Nov 2019
19: Intention to improve your sales craft

19: Intention to improve your sales craft

Armistice day

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about ho…

00:07:34  |   Tue 12 Nov 2019
18: Stop servicing customers

18: Stop servicing customers

Don't service your customers... so says Mike Weinberg in Sales Truth, find out why in this episode

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want…

00:08:04  |   Fri 08 Nov 2019
Disclaimer: The podcast and artwork embedded on this page are the property of Andrew Monaghan. This content is not affiliated with or endorsed by eachpod.com.