The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

Are you struggling to get media attention for your cybersecurity startup? Wondering how to make your PR strategy stand out in a crowded market? Curious about the secrets behind successful media campa…

Are you struggling to convert your Proof of Value (POV) to sales? Do your POV periods often extend beyond reasonable timelines? How can you involve multiple evaluators while keeping the process effic…

Are you struggling to expand your cybersecurity company's market reach? Finding it challenging to get potential customers to notice your brand? Wondering if rebranding could be the silver bullet to b…

Are you struggling to boost engagement during demos? Facing challenges in customizing sales conversations to resonate with prospects? Wondering how to improve your conversion rates from initial discu…

Are you curious about the ideal timing for bringing in a senior sales or marketing leader? Not sure the right profile to hire? Need insights on avoiding decision paralysis in hiring? Have you ever fa…

Like the go-to-market team at Cybr Donut, are you struggling to build a strong sales pipeline and wondering how to utilize events effectively? Do you want to know why your customers choose your produ…

Are you leveraging your customers' insights effectively, or are you relying too much on analysts for messaging recommendations? How can sales teams genuinely connect with cybersecurity buyers? How ca…

Are you a technical founder struggling to navigate sales in your cybersecurity startup? Do you find it challenging to balance technology discussions with business outcomes? Are you curious when to br…

Are your pipeline generation efforts falling flat? Is your team struggling with pipeline consistency and conversion rates? How aligned are your sales and marketing teams? How about SDRs?

In this episo…

Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? H…

Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in the…

How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing sh…

Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influen…

In this conversation, we discuss:

- 👉 The challenges of scaling enterprise data security effectively.

- 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity.

- 👉 Bedrock's plans for a s…

In this conversation, we discuss:

👉 How Mitiga addresses security gaps in cloud environments

👉 The importance of simplifying complex security operations data for faster response times

👉 Emerging trends …

In this conversation, we discuss:

👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm.

👉 The unique approach RAD Security employs to identify security threats…

In this conversation we discuss:

🤞 How P0 Security uniquely integrates security without hindering developer workflows.

🤞 The challenges of securing cloud-native technologies and non-human identities.

🤞 …

In this conversation we discuss:

 👉 The inception and innovative mission behind Harmonic Security- 
👉 How AI technologies are shaping data protection in cybersecurity.

About our guest:

Alastair Paterson …

In this conversation, we discuss:
👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower.
👉 The role of machine consumable data in accelerating threat response times.
👉 …

Are you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without dilutin…