1. EachPod

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut! - Podcast

The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!

The podcast for sales and marketing teams that tackles the question:
How can Cybr Donut grow ARR to $10m by the end of 2025?

We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut

Listen in, and you will get proven strategies to 
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine. 

If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.

Marketing Startup Entrepreneurship Sales Business Management
Update frequency
every 4 days
Average duration
26 minutes
Episodes
278
Years Active
2019 - 2025
Share to:
Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer

Build trust without hyperbole: 3 vendors that get it right with Scott Taschler - Cybersecurity Product Marketer

Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's sa…

00:35:50  |   Wed 10 Apr 2024
Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum

Positioning Your Cybersecurity Brand to Stand Out - Shlomi Ashkenazy, Positioning Expert at Cybellum

Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storyt…

00:45:55  |   Tue 09 Apr 2024
Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society

Hot Marketing Topics for Sales - Gianna Whitver, Co-Founder, Cybersecurity Marketing Society

Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade show…

00:50:23  |   Tue 02 Apr 2024
How to adapt to the new cybersecurity buying landscape

How to adapt to the new cybersecurity buying landscape

Summary
In this episode, Andrew interviews Alan Sanderson, a fractional sales leader with over 25 years of experience in software sales and sales leadership. They discuss the changing buyer's journey …

00:47:12  |   Tue 26 Mar 2024
3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder

3 Big Decisions that Shaped the Silverfort of Today with Hed Kovetz, CEO and Co-Founder

**Thought-Provoking Questions:**

- How can investing in your employees during challenging times impact your company's long-term success?

- What key decisions have shaped your company's direction, and h…

00:41:01  |   Tue 12 Dec 2023
Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof

Don't let the security questionnaire stall your deals with Kayne McGladrey, Field CISO at Hyperproof

Are you a founder, CEO, leader, or salesperson in the cybersecurity industry? Are you looking to grow your sales and revenue faster? In this episode of the Cybersecurity Startup Revenue Podcast, we d…

00:48:01  |   Mon 09 Oct 2023
How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra

How does a reseller evaluate cybersecurity vendors - Ricky Martinez from DigitalEra

**Episode Summary: Ricky Martinez @ DigitalEra**

🤔 Are you a cybersecurity startup looking to accelerate your sales and revenue growth? How can you effectively evaluate new vendors and establish mutua…

00:39:52  |   Tue 26 Sep 2023
How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)

How to WOW prospects at your cybersecurity startup (and the story of how it worked with Bill Gates)

🤔 How can you ensure that prospects truly understand your company's unique value proposition and differentiation?
🤔 What are some common reasons why buyers struggle to understand the differences betw…

00:15:47  |   Thu 21 Sep 2023
How to build your first channel program with Kimber Garrett

How to build your first channel program with Kimber Garrett

**Episode Summary:**

🤔 Are you struggling to introduce new technologies to satisfied clients? 📈 Want to simplify your channel program for sales reps? 💼 Curious about balancing partner revenue and inno…

00:38:34  |   Tue 19 Sep 2023
How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton

How to Ramp New Sellers Faster - Cracking the Onboarding Code with EJ Easton

🤔 Are you struggling to onboard new hires effectively in your cybersecurity startup?
🤔 Do you want to learn how to ramp up new sales reps quickly and make them productive?
🤔 Are you looking for tips to…

00:45:50  |   Thu 14 Sep 2023
It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge

It's not all about ROI or COI! Buyers are emotional humans with John Bissett and Calum Kilgour from Slingshot Edge

🤔 Wondering why your ROI message isn't hitting home and driving action from prospects? 🤔 Do you want to learn how to identify champions within organizations and align your offerings with their goals?…

00:51:07  |   Tue 12 Sep 2023
Be Ready to Grow Sales with Partners with Steve Kazan @ Inner Onion

Be Ready to Grow Sales with Partners with Steve Kazan @ Inner Onion

Are you a cybersecurity company looking to grow your sales and revenue faster? In this episode, we dive into the keys to success with Steve Kazan, founder of Inner Onion. How can you stand out and im…

00:36:43  |   Tue 05 Sep 2023
The Power of Philosophy in Cybersecurity Sales: Mastering Persuasion Without the Pitch

The Power of Philosophy in Cybersecurity Sales: Mastering Persuasion Without the Pitch

🤔 Questions for the Audience:
- How can mastering the art of being philosophical in your communication make you more persuasive in sales?
- What are the three different levels of thinking about problem…

00:13:24  |   Tue 29 Aug 2023
Go-to-Market Dispersion: The Hidden Obstacle to Scaling Sales in Cybersecurity Startups

Go-to-Market Dispersion: The Hidden Obstacle to Scaling Sales in Cybersecurity Startups

🤔 Questions for the Audience:
- Have you experienced a slowdown in sales growth after scaling your sales team?
- Are your sales reps consistently delivering the results you expected?
- Do you struggle w…

00:12:54  |   Thu 24 Aug 2023
Cracking the Code: Generating Early Revenue and Building a Cybersecurity Sales Team with Omri Weinberg, CRO at DoControl

Cracking the Code: Generating Early Revenue and Building a Cybersecurity Sales Team with Omri Weinberg, CRO at DoControl

**Episode Summary: Omri Weinberg @ DoControl - Growing Sales and Revenue in the Cybersecurity Industry**

Are you a founder, CEO, or sales professional in the cybersecurity industry who wants to accele…

00:42:31  |   Tue 22 Aug 2023
Breaking Barriers: Cybersecurity Startups Are Playing it Too Safe

Breaking Barriers: Cybersecurity Startups Are Playing it Too Safe

In today's episode, Andrew dives into the first inhibitor to growth in the cybersecurity marketplace: playing it too safe. With over 3,400 vendors competing for attention, many companies are falling …

00:17:24  |   Thu 17 Aug 2023
The Future of Secure Remote Work: Dharmendra Mohan reveals Sonet.io's approach

The Future of Secure Remote Work: Dharmendra Mohan reveals Sonet.io's approach

In today's episode, we have a special guest joining us: Dharmendra Mohan, the founder of Sonet.io. Dharmendra shares with us his insights and experiences in the world of cybersecurity and remote work…

00:36:45  |   Tue 15 Aug 2023
The Art of Bold Branding: How Kentik is Standing Out with David Klein, CMO

The Art of Bold Branding: How Kentik is Standing Out with David Klein, CMO

Today we have a very exciting guest joining us: David Klein, from Kentik. In this episode, we'll be diving into the world of marketing and branding in the cybersecurity startup industry, with a parti…

00:45:54  |   Thu 10 Aug 2023
The Road to Product Market Fit: Strategies for Cybersecurity Startups with Baber Amin, COO of Veridium

The Road to Product Market Fit: Strategies for Cybersecurity Startups with Baber Amin, COO of Veridium

In today's episode, we have the pleasure of being joined by Baber Amin, the Chief Product & Operating Officer at Veridium. Baber brings a wealth of knowledge and experience to the table, and in this …

00:44:06  |   Tue 08 Aug 2023
Standing Out in the Crowded Cybersecurity Market: Pingsafe's Strategy for Differentiation with Dhiraj Khare, VP-Sales

Standing Out in the Crowded Cybersecurity Market: Pingsafe's Strategy for Differentiation with Dhiraj Khare, VP-Sales

In today's episode, our host, Andrew Monaghan, sits down with Dhiraj Khare from Pingsafe, a leading cloud security platform company. Dhiraj shares some fascinating insights about their journey in the…

00:41:19  |   Thu 03 Aug 2023
Disclaimer: The podcast and artwork embedded on this page are the property of Andrew Monaghan. This content is not affiliated with or endorsed by eachpod.com.