The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
The podcast for sales and marketing teams that tackles the question:
How can Cybr Donut grow ARR to $10m by the end of 2025?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut.
Listen in, and you will get proven strategies to
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
- Update frequency
- every 4 days
- Average duration
- 26 minutes
- Episodes
- 278
- Years Active
- 2019 - 2025
78: 5 ways to run a better team meeting
Get the sense that your B2B sales team is bored during your regular team meetings? As a sales manager, here are 3 ideas to get them re-engaged
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77: Set a big goal for your team to rally around
Find your team drifting apart and just focusing on quota and numbers? Change the dynamic by setting a big hairy audacious goal that will bring the team together and rally them around a common cause
76: 3 ways to use ancient philosophy to run your sales team more effectively
People have been studying life and humans for millennia. and despite all the advances we have made as a species, the basics of human behavior and life are pretty much the same. So how can this help…
75: How To Create a Culture of Accountability In Your Sales Team
B2B sales teams are one of the most highly measured teams in an organization, but our accountability towards those metrics, our plans, and our commitments is often weak. If you want to create a cult…
74: How to build your bench
It's easy to say "you need to build a bench", much harder to do well and consistently. Find out 4 steps to take that you can do in under 2 hours per week in this episode.
73: 4 Steps to follow if you are called a "Micro Manager"
There is no worse thing to be called as a sales leader than "micro manager"... so what do you do if that's what happens?
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72: Top 8 reasons why great sales people leave
Top sales talent is rarely on the market... so what is it that causes them to leave?
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Want to grow your…
71: Why you should hire lines not dots (and what the heck that means!)
Do you hire the best person you can find at that point in time (a dot) or do you hire someone you've got to know over time and seen them grow and progress (a line)? Too often we do the first when it…
70: The first 3 things a newly promoted manager should do
You get promoted to run a team and the firehose starts. Everything comes at you from all sides and it is easy to become overwhelmed. But not if you follow these 3 steps.
69: Moving from reactive to proactive in hiring
Open territories can cost you between $0.5m and $1.5m in lost bookings over 2 years. We can avoid that by being proactive and not reactive in hiring.
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68: Why you need to ask one question at a time
Great questions yield the best answers unless you screw up when asking them! Find out how to avoid one common mistake in this episode.
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67: How are your reps motivated?
Very few people are truly motivated by money. and I count salespeople in that statement. So what are salespeople motivated by?
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66: What would this look like if it were easy
One way to simplify complex tasks to save you a ton of time and get to a deeper, different course of action.
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65: Stop asking rhetorical questions dressed up as coaching
You want to coach your team member but you know what they should be doing. In fact, it's burning a whole in your head. Many of us offer advice dressed up as a question. Right or wrong? Find out i…
64: The least rewarding job in the company
The 1st line manager in a B2B sales organization is the least rewarding job in the company. This episode is the start of helping you be great.
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63: Serve dessert first ... it will make you more successful in B2B sales
Ever find your prospects switch-off when it's your turn to talk? Maybe you have the menu in the wrong order.
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62: How to build trust by showing your hands
How can you better build trust with your prospects? Joe Navarro gives us a tip in his book What Every Body is Saying
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61: Protect the golden hours of B2B selling
Need a quick reminder that you need to use your selling time wisely? Jeb Blount lays it on us very bluntly in Fanatical Prospecting
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60: B2B sales: When is the best time to talk to C-level executives in the buying process?
Ever get frustrated about not getting access to the senior decision-maker or economic buyer during your sales cycle? Read and Bistritz explain all and when best to engage with them in their book Sel…
59: The best way to convince a B2B sales prospect to take your meeting
Do you want to improve the chances your prospect will take your meeting? Anthony Iannarino gives us some pointers in the Lost Art of Closing
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