The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
The podcast for sales and marketing teams that tackles the question:
How can Cybr Donut grow ARR to $10m by the end of 2025?
We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut.
Listen in, and you will get proven strategies to
- help you get more leads
- win more customers, and,
- create your killer go-to-market growth engine.
If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
- Update frequency
- every 4 days
- Average duration
- 26 minutes
- Episodes
- 278
- Years Active
- 2019 - 2025
58: In B2B sales, different is better than better
We live in a noisy B2b world where getting attention is tough. Bring a "be different" mindset to your selling motions to stand out.
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57: In B2B sales, how to tell someone you agree with them without using words
Your torso is a powerful tool in non-verbal communications. Find out how and why from Joe Navarro in What Every Body is Saying
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56: For B2B sales leaders: The question that works really well to start ad hoc coaching moments
Imagine someone walks into your office or calls you randomly ... you're short on time and you're a bit apprehensive about why they want to talk with you. This simple question from Michael Bungay Sta…
55: For B2B sellers, can you show me your target account list... right now?
A quick challenge for you... in the next 10 seconds, can you show someone your current target account list? Find out why answering "yes" to this question is important in this episode.
54: In B2B sales, why are prospects not ready to buy?
You just KNOW that your prospects would be in amuch better place with your solution, but they don't seem to care.... what the heck is going on? Anthony Iannarino explains all in The Lost Art of Clos…
53: Product is a 4 letter word
Is the curse of product knowledge holding you back? Find out how in this episode.
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52: It's all about the success of others
A quick check for you..are you starting the year self oriented or buyer oriented? One way will win out over time according to Mahan Khasla and Randy Illig in their book Let's Get Real or Let's Not …
51: Why you need to pay attention to someone's feet
Don't pay so much attention to someone's face, instead concentrate on their feet... so says Joe Navarro in his book What Every Body Is Saying
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50: Think like a buyer - a letter from IT ops leader
What does a senior executive at your biggest target think about you and what do they want you to know. In this episode we have a "Dear Salesperson" letter from a real senior executive, from Keenans b…
49: What C-levels want from a Trusted Advisor
Everyone seems to want to be a trusted advisor, some even think they are one.... but what do executives at your prospects think a trusted advisor is? Find out in this episode.
48: Get even more from 2019
Oasis sang "Don't look back in anger" ... how do you feel about your 2019? Learn a great framework to get even more from what happened to you in 2019.
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46: Why it's a good sign if someone crosses their legs
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45: In B2B sales, focus on the next Yes
Do you feel like too many of your opportunities slow down or stall? Most of us have lived through that. Keenan gives his perspective in Gap Selling.
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44: Cut the fluff and ask the question
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43: What does it mean when someone strokes their neck?
42: Everyone is NOT on vacation
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Wan…
41: How to be in synch when negotiating
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40: Surprising impact of your voice in effective negotiation
38% of what you communicate is down to your tone of voice ... but how do you use that in negotiations? Chris Voss gives us an idea in Never Split the Difference
39: A powerful way to push back... without appearing to push back
38: How to respond to "no"
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