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The CPG Guys - Podcast

The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

Business News News Marketing Business
Update frequency
every 3 days
Average duration
42 minutes
Episodes
525
Years Active
2020 - 2025
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Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 …

00:33:48  |   Sat 07 Dec 2024
Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser

Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser

The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network.

This episode from record…

00:33:46  |   Wed 04 Dec 2024
Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke

Live from unBoxed 2024 with Amazon's Nancy Winé & Jenny Burke

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon…

00:23:36  |   Wed 27 Nov 2024
Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Giancola

Building Brand Connections to Consumers With Kimberly-Clark’s Stacie Medley and Epsilon’s Meggie Giancola

The CPG Guys are joined by Stacie Medley, Sr Director of Integrated Media & Agency Relations at Kimberly-Clark & Meggie Giancola, SVP of CPG at Epsilon.

This episode is sponsored by Epsilon.

Follow Sta…

01:07:33  |   Sat 23 Nov 2024
Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich

Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich

The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage…

00:27:52  |   Wed 20 Nov 2024
Retail Media Leadership in Canada with Loblaw's Lauren Steinberg

Retail Media Leadership in Canada with Loblaw's Lauren Steinberg

The CPG Guys are joined by Lauren Steinberg, SVP of Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holde…

00:58:09  |   Sat 16 Nov 2024
Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fischmann

Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fischmann

The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance cust…

00:46:40  |   Wed 13 Nov 2024
Convenience Channel Retail Media with NexChapter's Art Sebastian and Bridg's Jared Luskin & Neil Murphy

Convenience Channel Retail Media with NexChapter's Art Sebastian and Bridg's Jared Luskin & Neil Murphy

The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.

Bridg is a data and…

00:32:36  |   Sat 09 Nov 2024
Multi-Touch Attribution Measurement with Amazon’s Paula Despins

Multi-Touch Attribution Measurement with Amazon’s Paula Despins

The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.

This episode was recorded in Austin Texas during the annual Amazon unBoxed event.

00:30:26  |   Wed 06 Nov 2024
Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan

Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan

The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are col…

01:07:00  |   Sat 02 Nov 2024
Building Your Content Future with Contentful's Gabriel Dillon

Building Your Content Future with Contentful's Gabriel Dillon

The CPGGUYS are joined in this episode by Gabriel Dillon,  bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a…

00:44:03  |   Thu 31 Oct 2024
Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels

Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels

The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper be…

00:45:51  |   Wed 30 Oct 2024
Connected Stores with Instacart's David McIntosh

Connected Stores with Instacart's David McIntosh

The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to tr…

00:44:19  |   Tue 29 Oct 2024
ERP makes it's Debut with DOSS' Wiley Jones

ERP makes it's Debut with DOSS' Wiley Jones

 The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in …

00:51:45  |   Sat 26 Oct 2024
Amazon unBoxed 2024 Recap

Amazon unBoxed 2024 Recap

Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s le…

00:47:41  |   Wed 23 Oct 2024
Marketing Mix Effectiveness Leadership with NielsenIQ

Marketing Mix Effectiveness Leadership with NielsenIQ

The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many cat…

00:47:49  |   Sat 19 Oct 2024
Groceryshop 2024 Recap

Groceryshop 2024 Recap

In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference.

For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
Fo…

00:44:11  |   Thu 17 Oct 2024
From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy

From Walmart Luminate to Scintilla with Walmart Data Ventures SVP Mark Hardy

The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valua…

00:38:41  |   Sat 12 Oct 2024
Customer Personalization, Retail Media and Unified ID's with RR Donnelley's Matt Tilley

Customer Personalization, Retail Media and Unified ID's with RR Donnelley's Matt Tilley

The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions tha…

00:49:28  |   Wed 09 Oct 2024
Integrating Store Planning, Merchandising, Sales & Marketing with 345 Global’s Mark Edwards & Think Blue’s Parag Shah

Integrating Store Planning, Merchandising, Sales & Marketing with 345 Global’s Mark Edwards & Think Blue’s Parag Shah

The CPG Guys are joined in this episode by Mark Edwards, founder & CEO of 345 Global, which markets store planning, merchandising, sales & marketing into one cloud-based platform. Also, Parag Shah Ch…

00:46:04  |   Sat 05 Oct 2024
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