The CPG Guys

Peter is joined by guest co-host Chris Perry, co-founder of FirstMovr, as they interview David Buckingham, CEO of Ercebo, a consumer engagement platform that leverages register receipts to deliver re…

The CPG Guys, Sri and PVSB, are joined by John Mount, VP of Sports Marketing and Regional Assets at the Coca-Cola Company.

Topics discuss include:

1. Why move from sales to marketing?
2. In 2018, he assumed r…

The CPG Guys Sri and Peter discuss current topics of interest in the omnichannel retail world.

1. Walmart quarterly earning release and Wall Street's unexpected reaction
2. Is Amazon still the odds-on favori…

Sri and Peter speak with Anu Bliss, GM of eCommerce at The Emerson Group

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, conseque…

Sri & Peter welcome Suzanne Crettol to the podcast

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages…

What happens when a 35 year #cpgindustry #brandbuilder from Procter & Gamble and Johnson & Johnson the ex group chair of consumer NA Jeff B. Smith runs a few startups
1.) Incredibly rewarding
2.) Never…

This week we discuss the world of luxury #brandmarketing with Oshiya Savur - VP of luxury marketing at Revlon Inc. : In this clip she explains how shopper psychography reveals a surprising result tha…

Wondered how the world of third party marketplaces works on Amazon? Want to sell incremental distribution in eCommerce? You're not sure if this right for you? Need the secret sauce of how to do this …

Ever thought about Milking your media? That’s how Sri and Peter's conversation with the CEO of Milked Media Krista Karpan started.

Some takeaways :
1. Career paths are no longer linear
2. She’s worked …

All week Peter V.S. Bond & Sri Rajagopalan bring to you our discussion with Jose Luis-Gomes president NA dunnhumby
We discussed various topics :
1.) The mission of #dunnhumby
2.) What has the pandemic d…

Peter and Sri discuss the transformation of retail with Anil Aggarwal - this entire week, every day we bring to you how Shoptalk & Groceryshop are completely changing the #cpgindustry - from #cpgbran…

The future of #omnichannel retail is happening now. At times it feels #amazon is leading it completely with #ecommerce at the forefront. Bryan Gildenberg predicts what may happen in #consumergoods go…

They're back. In this episode 5 of 6, Peter, Sri & Bryan Gildenberg take on the ever transforming world of media. Traditionally owned by CMO's and brand marketing, AMG and the amazon media group led …

Peter V.S. Bond & Sri Rajagopalan are back with ep 4 of 6 with Bryan Gildenberg the industry knowledge leader on the future of retail. #amazon has anchored the playbook for retail #transformation but…

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb

Part III - Shopper-Centr…

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb

Part II - Amazon's Role …

Sri and PVSB speak with Bryan Gildenberg, SVP of Commerce at Omnicom Group in a six-part series called "Living in an Omnichannel World" http://linktr.ee/sriandpvsb #sriandpvsb

Part I - The Omnichannel…

Sri Rajagopalan & Peter V.S. Bond explore the world of Amazon's 3P marketplace, discussing how brands should consider the various options for selling through this dominant eCommerce platform.

Question…

Brand reputation. Yes! You’ve worked hard to create an amazing brand over the years that consumers love. One single negative feedback can change all of that in minutes. That is the scale of #ecommerc…

In this episode, Peter Bond & Sri discuss the dynamic reshaping of the CPG industry outlets and why omnichannel shopping is likely your new norm. As a commercial leader, there is not other way than d…