The CPG Guys

The CPG Guys Sri & PVSB welcome Brian Sappington to the podcast. Brian is a 2 decade veteran of The Coca-Cola Company, working in various sales roles across most retail verticals. Last year, he assum…

The CPG Guys Sri & PVSB are joined in this episode by Mike Black.

Mike explains the term DIVA

• Discoverable - being highly visible in retailer search results
• Informative - online, there is limitless real…

The CPG Guys, Sri & Peter, are joined this week by Coleman professor at Texas A&M Center for Retailing Studies - Venkatesh (Venky) Shankar to discuss retail analytics in a transformative era.

Question…

The CPG Guys Sri & PVSB explore the latest performance results for a number of important retailers:

• Albertsons
• Instacart
• Loblaw
• Walmart
• Target
• Home Depot
• BJ's Wholesale Club
• Go Puff
• Amazon Pharmacy

The also gi…

The CPG Guys Sri & PVSB are joined in this episode by Steven H. Carroll Associate Director - Retail Media and Advertising Product at Sam's Club.

Steven discusses all of the targeted media capabilities…

The CPG Guys Sri & PVSB are joined in this episode by Matthew Smith, industry manager of beauty & pharma at Walmart Media Group.

Interested in learning more about Walmart Media group? Visit: http://ww…

The CPG Guys Sri & PVSB are joined this week by John Ghiorso, founder & CEO of OrcaPacific, a MightyHive company,

Questions explored:

1. “Why do brands selling on Amazon seek the assistance of a consultan…

In the final episode of the 5 part series on eCommerce profitability, Sri & Peter discuss how to address trade allowances & chargebacks.

For the. companion material, please visit http://cpgguys.com 

C…

The CPG Guys Sri & PVSB welcome Whitney Cooper, Director of Omnichannel Transformation & Acceleration at Walmart.

To learn more about Walmart Media Group brand solutions, visit walmartmedia.com

To find…

The CPG Guys Sri & PVSB are joined by Cristina Marinucci, NA Head of eCommerce Insights for Johnson & Johnson consumer goods.

Questions covered in the discussion

• Your career has intersected several bra…

The CPG Guys Sri & PVSB continue their 5 part series on eCommerce Profitability. In this issue, they address DTC.

Topics covered include:

1. The types of DTC eCommerce
2. The ‘hot issues top of mind’
3. Margins a…

Part 3 in a 5 part eCommerce profitability series

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages…

The CPG Guys Sri & PVSB are joined in this episode by Wendy Liebmann, CEO and Chief Shopper at WSL Strategic Retail and host of the shopper-centric podcast Future Shop.

The three retail/CPG industry t…

The CPG Guys Sri & PVSB are joined by Cathy Lewenberg COO of Drizly, the alcohol delivery eCommerce marketplace

Topics discussed:

1. After a successful run leading omnichannel digital at CVS Health, a For…

Sri & Peter explore the supply chain components of eCommerce

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or ot…

Carol Krakowski, Director of Insights at PowerReviews, joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The…

Sri and Peter are joined by Gia Cyrier - founder of Twenty20 Boutique, an online fashion apparel retailer

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indir…

In the first part of The CPG Guys series on eCommerce profitability, Sri & PVSB tackle the econometrics of eCommerce with a detailed breakdown of an eCommerce pro forma.

Companion documents may be fou…