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The CPG Guys - Podcast

The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

News Business Business News Marketing
Update frequency
every 3 days
Average duration
43 minutes
Episodes
526
Years Active
2020 - 2025
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Enabling Brand DTC Part 3 with GSK's Carolina Flores

Enabling Brand DTC Part 3 with GSK's Carolina Flores

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores, Associate Digital Marketing Manager at GSK. Carolina speaks about how several brands within the GSK portfolio have adop…

00:34:02  |   Sat 17 Apr 2021
Unified Commerce Insights with Stonehenge Tech Labs' Meagan Kinmonth Bowman

Unified Commerce Insights with Stonehenge Tech Labs' Meagan Kinmonth Bowman

The CPG Guys, Sri & PVSB, are joined in this episode by Megan Kinmonth Bowman, founder & CEO of Stonehenge Tech Labs, the company behind Stopwatch, a cloud-based, omni-channel commerce software deliv…

00:46:19  |   Thu 15 Apr 2021
Taste Intelligence with Halla's Henry Michaelson & Spencer Price

Taste Intelligence with Halla's Henry Michaelson & Spencer Price

The CPG Guys, Sri & PVSB, are joined in this episode Spencer Price & Henry Michaelson, 2 of the 3 founders of Halla, a real-time personalization AI engine designed for grocers generating  increases i…

00:40:06  |   Sat 10 Apr 2021
Winning Federal Government Work with Merzier Process Group's Darnley Merzier

Winning Federal Government Work with Merzier Process Group's Darnley Merzier

The CPG Guys, Sri & PVSB, are joined in this episode by Darnley Merzier-Bryan, founder & President of Merzier Process Group, a CVE certified Service-Disabled Veteran-Owned (SDVOSB) and Women-Owned Sm…

00:40:12  |   Thu 08 Apr 2021
Why We Buy with Author Paco Underhill

Why We Buy with Author Paco Underhill

The CPG Guys, Sri & PVSB, are joined in this episode by Paco Underhill, legendary author of the seminal book on shopping behavior, "Why We Buy" which has been in continuous print for 20+ years.

Paco a…

00:45:01  |   Sat 03 Apr 2021
Enabling Brand DTC Part 2 with Shoppable's Heather Marie Udo

Enabling Brand DTC Part 2 with Shoppable's Heather Marie Udo

In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo. the founder & CEO of Shoppable, a distributed commerce technology company with a suite of e-commerce products surroun…

00:40:43  |   Wed 24 Mar 2021
Neighborhood Discount Retailing with Big Lots! Erica Fortune

Neighborhood Discount Retailing with Big Lots! Erica Fortune

The CPG Guys, Sri & PVSB, are joined in this episode by Erica Fortune, SVP of eCommerce at Big Lots!, the neighborhood discount retailer with over 1,400 locations. Erica's team is responsible for  e-…

00:33:44  |   Mon 22 Mar 2021
Instacart for CMOs with Kiri Masters & Stefan Jordev

Instacart for CMOs with Kiri Masters & Stefan Jordev

The CPG Guys, Sri & PVSB, are joined in this episode by Kiri Masters & Stefan Jordev, co-authors of the new book "Instacart for CMOs"

Kiri is the founder & CEO of Bobsled Marketing where Stefan works …

00:22:30  |   Fri 19 Mar 2021
DTC Shipping & Fulfillment SaaS with ShipHero's Aaron Rubin

DTC Shipping & Fulfillment SaaS with ShipHero's Aaron Rubin

The CPG Guys Sri & PVSB welcome to this episode Aaron Rubin the founder and CEO of ShipHero, a SaaS solution to help eCommerce DTC sellers with fulfillment & shipping. 

Aaron got tired of eCommerce sh…

00:45:35  |   Thu 18 Mar 2021
Winning at Target with J&J's Russ Heilbrun

Winning at Target with J&J's Russ Heilbrun

The CPG Guys, Sri & PVSB, are joined in this episode by  Russ Heilbrun, Director of eCommerce, Category Management & Business Insight at Johnson & Johnson supporting Target.

Russ answers these questio…

00:35:45  |   Mon 15 Mar 2021
Digital Commerce Design with Astound Commerce's Michael Kahn

Digital Commerce Design with Astound Commerce's Michael Kahn

The CPG Guys, Sri & PVSB, are joined in this episode by Michael Kahn, CEO of Astound Commerce.

At Astound Commerce, they live and breathe the customer experience. They design interactions that forge l…

00:41:39  |   Tue 09 Mar 2021
Enabling Brand DTC Part 1 with Shoppable's Holly Boni

Enabling Brand DTC Part 1 with Shoppable's Holly Boni

The CPG Guys, Sri & PVSB, are joined in the first of a 3 part episode arc on enabling DTC with Holly Boni, the Director of Sales & Partnerships at Shoppable, a distributed commerce technology company…

00:38:15  |   Fri 05 Mar 2021
Unified Commerce with 5 New Digital's Michael Zakkour

Unified Commerce with 5 New Digital's Michael Zakkour

The CPG Guys, Sri & PVSB, welcome to the podcast Michael Zakkour, the founder & CEO of 5 New Digital, a brand consultancy focused on enabling unified commerce across enterprises. He is also the autho…

00:46:13  |   Mon 01 Mar 2021
Rating Retail Media Platforms with EnsembleIQ's Cyndi Loza

Rating Retail Media Platforms with EnsembleIQ's Cyndi Loza

The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza, Associate Editor at EnsembleIQ's Path to Purchase Institute division.

Cyndi recently reported on a survey that the Institute fielded related…

00:31:18  |   Fri 26 Feb 2021
eCommerce Market Research with eMarketer's Andrew Lipsman

eCommerce Market Research with eMarketer's Andrew Lipsman

The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman, principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience w…

00:41:40  |   Thu 25 Feb 2021
Marketplace Advertising with Pacvue's Melissa Burdick

Marketplace Advertising with Pacvue's Melissa Burdick

The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform.

Questions Melissa answers:

  1. From Amazon t…
00:38:47  |   Mon 22 Feb 2021
The Digital Flywheel with Flywheel Digital's Alex McCord

The Digital Flywheel with Flywheel Digital's Alex McCord

The CPG Guys are joined in this episode by Alex McCord, EVP & Managing Director at Flywheel Digital, An Amazon-focused agency supporting brands selling through 1P.

In Alex's conversation with Peter, h…

00:43:08  |   Tue 16 Feb 2021
20K Downloads Retrospective & Why We Built This

20K Downloads Retrospective & Why We Built This

To celebrate 20,000 downloads of The CPG Guys podcast, Sri  & PVSB decide to share with our audience the "inside baseball" of our podcast.

We answer the following questions:

  1. Why did we found the podcas…
00:55:24  |   Mon 15 Feb 2021
Outcome-Based Health with Upgraid's Justin Kamine

Outcome-Based Health with Upgraid's Justin Kamine

The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine, founder & CEO of Upgraid, an outcome-based health natural supplements brand.

Please follow the CPG Guys on Linkedin: http://www.lin…

00:42:48  |   Thu 11 Feb 2021
The Power of Reviews - Part 2 with Crossmark’s Stephen G. Koven

The Power of Reviews - Part 2 with Crossmark’s Stephen G. Koven

The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark. Most recently, Stephen was VP of Digital Experience a…

00:43:23  |   Wed 10 Feb 2021
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