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The CPG Guys - Podcast

The CPG Guys

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

News Business Business News Marketing
Update frequency
every 3 days
Average duration
43 minutes
Episodes
526
Years Active
2020 - 2025
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The CPG Industry CAGNY 2025 Recap

The CPG Industry CAGNY 2025 Recap

In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference.

To learn more about CAGNY, click here: https://consumeranalystgroupny.com/

To access all of the CAG…

00:49:40  |   Mon 24 Feb 2025
THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ

THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ

This special episode of The CPGGUYS features four guests - the WINNERS of our 2024 Omnichannel awards - 'The OMNIES'. The Omnies recognizes a select few every year that have dedicated a career to evo…

00:47:45  |   Sat 22 Feb 2025
Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner

Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner

The CPGGUYS are joined in this episode by the CEO of Nature's Bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio an…

00:50:36  |   Thu 20 Feb 2025
The Big Picture with Danone's Christian Stammkoetter

The Big Picture with Danone's Christian Stammkoetter

This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Comm…

00:53:52  |   Sat 15 Feb 2025
Super Bowl 2025 Ads Recap

Super Bowl 2025 Ads Recap

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025.

This episode is sponsored by Recess - 'helps CPG brands connect with their key retail sho…

01:00:25  |   Mon 10 Feb 2025
Live from Chile at Walmart Connect's Accelerate Supplier Summit with PVSB

Live from Chile at Walmart Connect's Accelerate Supplier Summit with PVSB

PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile.

This episode was recorded in December 2024 at the Walmart Chile…

00:40:36  |   Sat 08 Feb 2025
Retail Media Executive Education May 2025 with Cornell University's Dan Hooker

Retail Media Executive Education May 2025 with Cornell University's Dan Hooker

The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Edu…

00:47:57  |   Wed 05 Feb 2025
Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew Lipsman

Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew Lipsman

The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail medi…

00:41:22  |   Sun 02 Feb 2025
The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI

The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with …

00:53:29  |   Wed 29 Jan 2025
Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche

Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche

The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement …

00:44:17  |   Sat 25 Jan 2025
Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Welch

Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Welch

The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a…

00:50:32  |   Wed 22 Jan 2025
The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker

The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies.

Specializing in desi…

00:38:47  |   Wed 15 Jan 2025
Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque

Omnichannel Success in Fresh & Baked with Bimbo Bakeries’ Omar Haque

The CPG Guys are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC…

00:46:15  |   Sat 11 Jan 2025
Shaping food policy and retail industry advocacy with FMI CCO Mark Baum

Shaping food policy and retail industry advocacy with FMI CCO Mark Baum

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with …

00:53:29  |   Wed 08 Jan 2025
The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 2

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly b…

00:57:44  |   Sat 04 Jan 2025
The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour - Part 1

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly b…

00:49:24  |   Wed 01 Jan 2025
2024 Omnichannel Retail Recap with Flywheel's Emma Irwin

2024 Omnichannel Retail Recap with Flywheel's Emma Irwin

The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast 'Commerce collective'.

Find Emma Irwin on…

00:59:59  |   Sat 28 Dec 2024
Retail Media 2024 recap with Andrew Lipsman - Media, Ads + Commerce

Retail Media 2024 recap with Andrew Lipsman - Media, Ads + Commerce

The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the mo…

00:44:22  |   Wed 25 Dec 2024
Retail Media & Measurement Standards with IAB's Jeff Bustos

Retail Media & Measurement Standards with IAB's Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what's the latest on retail media, is it growing and is…

00:47:12  |   Sat 21 Dec 2024
Social Media Masterclass with Acorn's Hunter Poole

Social Media Masterclass with Acorn's Hunter Poole

The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn - a social media partnerships agency. Hunter discusses today's social media vehicles, their roles for brand…

00:59:27  |   Sat 14 Dec 2024
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