The Application with Allison Turcio

In this episode, we dive into the world of content marketing for higher education marketing  teams. Content marketing expert and writer Melissa Fiorenza shares valuable tips for avoiding common mista…

In this episode, Kin and Allison explore how higher education marketers can better market to and recruit international students by prioritizing inclusive culture and authenticity. Kin sheds light on …

Dr. Julie Lessiter of LSU Shreveport discusses a brave and bold initiative to leverage a niche opportunity in a super competitive market. Learn how LSU Shreveport was able to align institutional, mar…

In this episode, we sit down with the manager of Maryland Day, the University of Maryland's annual grassroots event that welcomed over 86,000 visitors to campus in 2019. Allison and Cynthia explore t…

Are you struggling to build brand awareness for your institution that is not a "name brand"? Get valuable insights and strategies from a branding expert, Peter George, who has a record of helping col…

Unlock the power of LinkedIn for your higher education marketing strategy! In this episode, you'll learn about how to leverage and support the creators on your campus to build brand awareness for the…

As colleges and universities face the impending enrollment cliff, it's critical for marketers to understand the challenges and act as change agents to help their institutions prepare. Lucky for us—Ca…

Our guest for this episode is Day Kibilds, Strategy Director at Ologie. 

Join Day and Allison as they explore the impact of higher education marketing on equity and access. Get actionable tips to impr…

Join Allison Turcio in her debut episode as host of The Application! 

In this episode, Allison is joined by Raffi DerSimonian, VP & Chief Strategy Officer at ERI. The pair explore the unique balance o…

On the final episode of Season 1 of The Application, Safy and I spend this episode doing our favorite thing, talking about content strategy. While we cover many topics, and get a bit distracted at ti…

When I heard Bill Campbell had “Chief Experience Officer” in his title, I just knew I had to talk to him about my favorite topic - student experience. 

On this episode, Bill dives into his role as Chi…

I’ve spent the last 9 episodes talking to higher ed professionals across the US about the student experience. From the University of Montana and Arizona State to The Ohio State University and Siena C…

Like many in higher education, Becca wears multiple hats but my favorite part of our episode is all about the multidimensional health and wellness support her office provides students. Becca talks ab…

From athletes and pregnant students to addressing sexual assault and dating violence, Title IX prohibits sex-based discrimination in any school or any other education program that receives funding fr…

Netflix offers 6K+ shows and movies, TikTok has over a billion videos, and the Washington Post publishes over 1,000 stories, videos, and graphics per day. The volume of content is overwhelming which …

In this episode, Corynn and Jeremy Martin, Director of Digital + User Experience at Cincinnati, talk about “easy disqualifiers,” the power of search, and the age of discovery. Each of these elements …

Learn more about this episode in our show notes. 

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast N…

The student digital experience is an essential part of the overall student journey. With much of our lives online, students expect seamless, informative experiences. During this episode, Anice Barbos…

Technology is key to the student experience, something Zac knows all too well. In this episode we talk about CRMs, getting rid of .edu student email accounts and what a better website experience coul…

If your brand was an experience, what would it be? That’s a question Kevin and his team get to answer every day. Ohio State is setting their sights on the student experience by centralizing efforts a…