The Application with Allison Turcio
The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve.
This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode.
The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.
- Update frequency
- every 10 days
- Average duration
- 27 minutes
- Episodes
- 102
- Years Active
- 2022 - 2025
Ep. 56: How Personalized Video Drives Engagement Across the Enrollment Funnel
In this forward-thinking episode, Allison speaks with Tom Mikowski, VP of Business Development and Higher Education Partnerships at Allied Pixel. Tom shares insights from his 30-year career in enroll…
Want More Apps? Address These Emotional Roadblocks
In this episode, Allison speaks with Dr. Raquel Bermejo about the often-overlooked emotional challenges students face during the college search and application process. Raquel shares insights into ho…
Turning Trends into Tours: How Bowling Green’s Social Media Drives
In this episode, Allison talks to Brianna Blackburn, Assistant Director of Social Media Strategy at Bowling Green State University (BGSU), about how social media can be a powerful driver of enrollmen…
Clear Signals: How Well-Understood Brand Stories Drive Enrollment
Allison chats with Grant De Roo, founder and principal of ADV Market Research and Consulting. Grant shares his wealth of experience in conducting market research for colleges and universities, offeri…
Crafting Copy that Converts: Tips for Enrollment Marketers
Julie Johnson Novara, a seasoned copywriter, shares her insights on how to craft compelling copy that resonates with different audiences, especially in the higher education sector. The conversation d…
Enrollment Marketing Meets Brand Strategy
In this episode, Allison sits down with Kristin Nichols, a seasoned higher ed marketing professional, to discuss the importance of aligning enrollment marketing with institutional strategy and brand …
Crossover Episode - The Application and Breaking Silos
In this special crossover episode, Allison Turcio, host of the Application with Allison Turcio, and Shane Baglini, host of Breaking Silos, are taking a deep dive into their popular session from Eleme…
Creating Amazon-Like Experiences in Higher Education
In this enlightening episode, Allison interviews Mickey Baines, a seasoned enrollment consultant with over 25 years of experience. Mickey shares his unique insights derived from his extensive study o…
Transform Your Enrollment Strategy by Owning Your Audience
In this episode, Allison welcomes back Louis Miller, partner at Electric Kite, for an in-depth discussion on the importance of owning your audience in higher education marketing. They explore how dir…
The End of RFI Forms: Engaging Students with Tailored Content
In this episode of The Application, Allison sits down with Lance Hydrick, an expert in higher ed technology, to discuss the critical role of the Request for Information (RFI) experience on university…
Live from eduWeb: Insights from the Summit Floor
In this special bonus episode of The Application, recorded live at eduWeb Summit 2024 in Philadelphia, PA, Dr. Alison Turcio brings listeners a unique man-on-the-street experience. Hear from higher e…
Mastering Cross-Platform Social Media in Higher Ed
In this episode, Allison chats with Erica Colaianne, the Director of Social Media at the University of Michigan, about crafting powerful social media strategies that resonate across multiple platform…
Bonus: Innovative Marketing Live from Engage Summit 2024
Live from Engage Summit 2024, Allison sits down with Louis Miller, partner at Electric Kite, to discuss innovative strategies for higher ed marketing. They explore the benefits of owning your audienc…
Harnessing Data and SEO for Higher Ed Success
In this episode, Allison Turcio chats with Glenn Friesen, a seasoned SEO and data science expert at Cal Poly. Glenn shares his extensive journey from early tech enthusiast to leading digital strategi…
Enrollify.org Relaunch: More Content, More Community
In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on …
Storytelling that Sells: Transforming Higher Education Marketing
Allison and content marketing expert Brian Piper delve into the transformative role of content marketing in higher education. Piper shares his journey from a website developer to a content strategy p…
Leveraging Creator Marketing in Higher Education: Insights from the Front Lines
In this special cross-over episode, we dive deep into the world of creator marketing within higher education. Listen to engaging conversations from leading experts on the Enrollify network who discus…
Breaking Enrollment Records: How University of Idaho Did It
In this episode, Allison chats with Adam Stoltz, the Director of Enrollment Marketing at University of Idaho, about the groundbreaking strategies and collaborative efforts that led to record-breaking…
Harnessing AI to Innovate Higher Ed Marketing
In this thought-provoking episode, Allison speaks with RJ Thompson about the intersection of artificial intelligence and higher education marketing. They explore how AI can serve as a powerful tool f…
Listening Louder: A New Era of Enrollment Marketing
This conversation with Katie Mills-Erickson from the University of Iowa delves deep into the transformative power of listening in higher education marketing. Katie shares compelling insights and expe…