The Application with Allison Turcio
The Application is your playbook for the ever-evolving world of higher education enrollment marketing. This podcast zeroes in on the niche, often-unexplored areas of the field, delivering a potent mix of actionable insights, practical strategies, and cutting-edge perspectives. Host Allison Turcio, Assistant Vice President for Enrollment and Marketing at Siena College, tackles the topics others aren't – from empowering student influencers to harnessing AI. The Application is where uncharted territories in marketing get mapped out, designed to arm higher education enrollment marketers with tools to stay ahead of the curve.
This podcast isn’t just about keeping pace with the market – it's about leading the charge. We're here to provoke thought, encourage innovation, and foster a community of forward-thinkers. Whether you're crafting your next campaign or redefining your institution’s marketing strategy, The Application is your essential resource for fresh, innovative approaches in higher education marketing. Get ready to be inspired, educated, and transformed with each episode.
The Application is hosted by Allison Turcio and is a proud member of the Enrollify Podcast Network.
- Update frequency
- every 10 days
- Average duration
- 27 minutes
- Episodes
- 101
- Years Active
- 2022 - 2025
Ep. 70: Smart Targeting: Unlocking 300% More Lead Generation with AI
How do you triple your lead generation while cutting costs in half? In this episode, Jeff Holeman from the University of Florida’s Warrington College of Business reveals how his team transformed thei…
The Melt Season Playbook — Part 1: Find the Students Who Need You Most
Welcome to the first installment of The Melt Season Playbook — a 3-part, quick-hit series designed for enrollment marketers navigating the tricky post-deposit stretch. Each episode is under 10 minute…
Ep. 69: The Future of Lead Gen in Higher Ed: What Works & What Doesn’t
Traditional lead generation in higher education isn't working. Universities pour time and money into RFI (Request for Information) forms, yet most enrolled students never even fill one out. So why ar…
Ep. 68: Parent Engagement: Communication Strategies That Can Improve Your Yield
It’s no secret that parents play a significant role in which schools prospective students end up choosing — but just how much of a factor are they really?. Our guest, Dave Becker, CEO and co-founder …
Ep. 67: Why Marketing Silos Are Your Biggest Obstacle in Enrollment Innovation
Silos between enrollment, admissions, and marketing often prevent innovative strategies from taking shape. How can higher ed keep up with change when their institutional structures are so fragmented?…
Ep. 66: Progressive Profiling: A Smarter Approach to Student Engagement
How can higher education enrollment marketers collect student data in a way that builds trust and drives engagement? Progressive profiling — the practice of gathering information over time rather tha…
Ep. 65: Unlocking Higher Ed Differentiation
In this episode, Allison sits down with Dr. Joe Sallustio, Vice President of Industry Engagement at Ellucian, host of The EdUp Experience Podcast, and co-author of Commencement: The Beginning of a Ne…
Ep. 64: Purdue Brand Studio: Redefining Higher Ed Marketing
In this episode, Allison dives into the launch of Purdue Brand Studio, a bold and innovative initiative at Purdue University that’s redefining higher education marketing. Guests Bailey Leffler, Direc…
AI for Yield Season Part 4: Tracking Success of Your AI-Assisted Outreach
Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI eff…
Ep. 63: What an Enrollment Leader Learned From Her Teen’s College Search
In this episode, Allison sits down with Melody Ferguson, Dean of Admission at Pacific Lutheran University, who brings a dual perspective to the table: as an experienced enrollment leader and as a mom…
AI for Yield Season Part 3: Creating Better Content, Faster
Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI eff…
Ep. 62: Why Curiosity (and Data) Are a Marketer’s Best Friends
Allison and Carrie Chambers, a data-driven marketing strategist with over 15 years of experience in higher education, explore how to use historical data and strategic foresight to define actionable a…
AI for Yield Season — Part 2: How to Personalize Outreach at Scale
Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI eff…
Ep. 61: Differentiate or Decline: How to Stand Out in Today’s Enrollment Market
Allison is joined by Suzan Brinker, PhD, co-founder and CEO of Viv Higher Education and author of Pass Fail: The Urgent Need for Strategic Leadership in Higher Education. Suzan shares practical strat…
AI for Yield Season — Part 1: What AI Can (and Can’t) Do for You
Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI eff…
Ep. 60: Beyond Advertising: Partnering Across Campus for Marketing Success
In this episode, host Allison Turcio dives into the importance of collaboration in enrollment marketing with guest Greg Summers, a former provost turned higher ed strategist at BVK. Greg shares insig…
Ep. 59: Why Students Are Visiting Later—and What Enrollment Marketers Can Do About It
In this episode of The Application, host Allison Turcio sits down with W. Kent Barnds, a veteran enrollment leader with over 30 years of experience, to tackle one of the hottest topics in enrollment …
Ep. 58: Cracking the Code: How Gen Z is Choosing Colleges in 2024
In this episode, Allison sits down with Jason Keath, co-founder of SocialFresh and a strategist at Convince and Convert, to unpack how prospective students are researching colleges in 2024-2025. Draw…
Ep. 57: Meeting Short and Long Term Enrollment Goals Without Sacrificing Well-being
In this episode, Allison talks with Lauren Brooks, a higher ed marketing strategist known for her innovative approaches to CRM implementation, digital campaigns, and team alignment. With over a decad…
Ep. 56: How Personalized Video Drives Engagement Across the Enrollment Funnel
In this forward-thinking episode, Allison speaks with Tom Mikowski, VP of Business Development and Higher Education Partnerships at Allied Pixel. Tom shares insights from his 30-year career in enroll…