The Application with Allison Turcio

In this enlightening episode, Allison Turcio dives into a transformative conversation with Maya Demishkevich about the innovative strategy of employee advocacy in higher education. Focusing on Carrol…

In this insightful episode, Christina Inge, the Online Infrastructure Manager at the Brandeis University Innovation Center, dives deep into how Universal Design for Learning (UDL) principles can make…

In this episode, Tara Ebrahimi, from Wake Forest University School of Law, and Allison Turcio delve into the crucial role of marketing in elevating faculty scholarship to public prominence. They disc…

In this special crossover episode, Allison Turcio and fellow Enrollify podcast host Jeremy Tiers dive deep into the complexities that FAFSA delays pose for higher education, with a special focus on t…

Allison and Angie delve into the critical moment when a student inquires with a college and reveals how savvy higher ed marketers can turn this high-intent moment into a game-changer for applications…

In this episode, we're focusing on a crucial aspect of student outreach: connecting with Hispanic prospective students and their families.  Why is the Hispanic population important to college enrollm…

In this episode, Allison is joined by Raman Bhalla, the Assistant Vice President of Web Services at RIT, a visionary leader in the field of website accessibility. Together, they explore the transform…

In this episode, we dive into the future of college outreach with Eric Menna, co-founder of Loper, a cutting-edge platform redefining how students find their right fit college. Eric emphasizes the ne…

According to Pew Research, only 62% of students who start a degree or certificate program finish their program within six years. The story—and potential—of stop-out students is more relevant than eve…

Have you been looking for ways to foster positive cultural change at your institution? This episode is for you. Our guest expert, Fredrick Martin highlights the pivotal role of employee culture in sh…

Unlock the potential of student influencers and creators this episode featuring John Reid, President of Glacier, a leading youth marketing agency. In this power-packed session, John and Allison talke…

In this episode, we're diving deep into the art of creating emotionally impactful content. John Azoni, a trailblazer in content creation and video production for colleges and universities joins us as…

Join host Allison Turcio in this captivating episode of The Application podcast, as she engages in a dynamic conversation with Kris Hardy, the accomplished Director of Web and Digital Marketing at Me…

In the latest episode of The Application podcast, hosted by Allison Turcio, we delve into the art of managing diverse opinions in higher education website design. If you're a higher education markete…

Allison and Alex Ahlstrom (Asociate Director of Data Products at Simpson Scarborough) unravel the transformative influence of AI tools like ChatGPT and Bing Chat on the college search process. As stu…

In this eye-opening episode, Allison welcomes UX strategist Kelly Kautz, who unveils the impact of college websites on first-gen students. Discover groundbreaking insights from her primary research, …

College and university websites hold significant strategic value from a marketing perspective as they serve as the primary online hub for promoting an institution's brand, attracting prospective stud…

In a fast-paced and ever-evolving higher education marketing landscape, the role of Chief Marketing Officers has become increasingly challenging. But what if there was a game-changing solution that c…

In this episode, we delve into the importance of creating a long-term, comprehensive marketing strategy that is inclusive of all students and reflects the college's commitment to diversity, equity, i…

In this episode, we dive into the world of content marketing for higher education marketing  teams. Content marketing expert and writer Melissa Fiorenza shares valuable tips for avoiding common mista…