Strategic Storytelling

If you're the least bit unconventional, sooner or later you'll be advised to brand yourself as a maverick, renegade or rebel. t 

That's a really bad idea, because it...

...violates the "show don't te…

Lots of small business owners work hard on website marketing, yet feel like something is missing. They've done everything right and yet they don't get the results that should be theirs. 

With Hallowe…

Entrepreneurs, solopreneurs, and small business owners often get advised, "Tell the origin story for your business." 

But where does your business origin story fit your business marketing strategy? T…

Entrrepeneurs and small business owners often hear that "What's your story" really means, "Tell your origin story."

But business storytelling has a purpose. So you can choose from different kinds of …

Business storytelling experts tell you to share your journey story. Usually that means a story of your struggles to go from broke to successful entrepreneurship 

But what if you never were broke? Wha…

Small business storytelling begins with your strategic purpose. It's absolutely not a fairy tale!

So forget about finding the arc of the story. Entrepreneurs can't look to the movies for models of bu…

If you’ve been following the buzz on storytelling, you’ve probably been encouraged to create stories to answer questions like, “How did you get into this business?” 

You’ve been encouraged to create …

Storytelling experts often suggest there's only ONE type of story for you to tell: your hero's journey. That's been a successful format for classics (think Ulysses) and blockbuster films (think Star …

"My copywriting is boring!" is one of the most common reasons small business owners seek out a copywriter. This podcast episode gives you 3 tips to avoid boring copy...and why you shouldn't go too fa…

Walt Disney was a master storyteller, not a story creator. To get attention for your business story, finding your story is just the first step. 

Your story needs to do 3 things: invite your audience …

Content creation takes time. Entrepreneurs and small business owners are busy. So productivity can be critical to your digital marketing success.   

One way to be productive is to repurpose content: …

Entrepreneurs can use storytelling to simplify their marketing - if they choose the right stories. A campfire story or a bedtime story — no way! A story just to entertain your audience? Not strong en…

You're a solopreneur or small business. Your market has changed. Your tech has changed. Maybe you've changed too. 

Time to rebrand your business...but you know you need more than a new logo, colors, …

As a business owner you'll spend a lot of time learning what your prospective clients really want. You can use surveys, interviews and observation. You can take notes of what clients say when they ca…

Copywriting can take lessons from that party game, "If you could pick a superpower, what would it be?"

As a small business owner or entrepreneur, you can have some fun with this as you implement y…

As an entrepreneur, you may find your best clients hire you when they realize you share their values. But how do you create content that displays your values without a fiery manifesto or preachy stat…

Entrepreneurs and small business owners: It's midnight. Do you know what's keeping your client awake? You know their demographics. You might have your ideal client avatar, complete with her name and…

We keep hearing that stories help your business. And they will...but only if they are the right stories.

These 3 stories get told a lot, and marketing consultants sometimes advise you to tell them. B…

You're sharing the perfect story...but you sense your audience is drifting away. You want them involved, on the edge of their seats.

What's happening? You lose your audience in one of two ways. You'r…