Strategic Storytelling

Solopreneurs often get advised to show their real selves--to come out from behind the website and reveal who they really are. And one way to do this is to tell stories.

What's wrong with this advice?

When you tell stories, do you ever think, "That's all well and good for life coaches with personal stories. But I'm a technical person who wants to help people discover new ways of thinking about the…

Oh no...the New Year begins with two tasks a lot of us dread: planning and taxes. I can't do much about taxes, but this episode is all about making planning more realistic and more fun.

Most people m…

What kind of stories can you tell to explain complex or unusual concepts? What metaphors? 

This podcast gives just one example: How do you explain web development, especially the role of designers an…

What does it mean to know your client? This episode was created after I saw an email encouraging. entrepreneurs to know their customers. Demographics, psychographic, big problem...anything, they said…

“There’s a gap between what I know they need and what they think they need.”

As a service-based business, you probably recognize this problem. 

For instance, you know your clients mostly need to buil…

Almost every business coach on the planet will advise you to start telling stories. They’ll encourage you to use storytelling for your blog posts, email messages, and just about any content you creat…

When you're a small, service-based business, you are selling yourself and your ideas. I call this marketing when the brand is YOU. 

Most service businesses brand with what we call the story archetype…

When you run a service business, you need clients...the right kind of clients. Clients you can work with. Clients who will be successful when they follow your instructions.

Your instructions might ta…

Your story has a hero and a guide. Sometimes your story has cheerleaders and a villain.

But your story doesn’t have a wizard or fairy godmother or magician. And you probably know the reason: Your sto…

What's the most difficult page to write on your website? Your About Page.

People don't like to write this page because they don't like to write about themselves. It feels like boasting.  It violates …

Your most important story isn't about you. It's about how you work with clients to help them reach their goals. 

This is your success story.  Your success story has 4 parts:  hero, crisis, solution,…

https://www.marketingwords.com/blog/write-copy-future-pacing/?ref=cathy_goodwin

I recently came across a workshop on writing creative nonfiction.

And that made me ask the question: What is the diffe…

Can you become an extremely successful online marketer by telling stories?

Connie Ragen Green has several best-selling books and courses, as well as an international practice in business coaching. Sh…

What is the stage of your client’s awareness? You may think it’s not important—but a customer stage can be like a specific niche. You target that stage of awareness. If you target the wrong stage, …

How many times have you gone to a website and found it was just plain boring? Like, it felt like reading one of your old college textbooks? In this episode, we explore

...why there's so much wimpy c…

What's a cat story?

People who have cats tend to be fanatical about them. They tell stories about how cute the cats can be, how spoiled they are, and how they drive their owners crazy. 

If you're bee…

Want to improve your learners' experience of your course?

Get them to remember your course content? Teach complex concepts in a framework that makes sense to them?

When learners have a good experienc…

Have you ever heard a story that was so memorable you couldn't forget it? A story that taught you a hard lesson -- but made you smile at the same time?

This week I'm doing something a little differen…

How do you introduce yourself to prospective clients?

Nicole Kepic introduced herself to her email list with a traditional origin story -- solid credentials, burnout, and reinvention as a copywriter …