Strategic Storytelling
Strategic Storytelling blends together the magic of storytelling with practical strategies for copywriting and marketing, especially creating content, branding, and planning. Forget about movies, bedtime stories, and fairy tales: Cathy Goodwin, an online strategist and published author, show you how business storytelling will directly impact your bottom line. No fairy godmothers allowed!
- Update frequency
- every 6 days
- Average duration
- 15 minutes
- Episodes
- 188
- Years Active
- 2018 - 2025
007 How Successful Entrepreneurs Choose A Business Coach
A lot of small business owners hire some form of mentors or coaches. (Actually, top business leaders have always done this - they just call them "consultants.") The best mentor will bring out the bes…
007 Finding The Core Story For Marketing Your Small Business
"What's your story?" As an entrepreneur, you respond with your core story - the gateway to online marketing, source of your marketing message, and inspiration for copywriting.
Introducing the 2 pa…
006 Why Your Origin Story Really Is A Destination Story
When someone asks, "How did you get started?" it's tempting to begin at the beginning. The truth is...your origin story doesn't just satisfy curiosity.
The way you tell your "How I Got Started" story…
005 Three Essential Stories To Grow Your Career
Want to change careers, add a side hustle, move to entrepreneurship..or just grow where you are? These 3 stories will give you support and guide you along the way. For more see http://midlifecareerst…
004 Copywriting Tips: Create Content That Positions You As An Authority In Your Field
When you offer a professional service, people hire you because they see you as an authority. So when you create content, your challenge is to get prospects to say, "They know their stuff!"
But a…
003 The Stories We Tell Ourselves With Success Coach Melanie Yost
Melanie Yost, LCSW, is a success coach with a background as a psychotherapist. Periodically she runs a leadership workshop where participants identify their styles by interacting with horses. I'd kno…
002 Donna Kozik on Storytelling To Write Your Book
Donna Kozik is a book consultant, famous for her "Write Your Book In A Weekend" program. She's worked with hundreds of authors, teaching them how ordinary people can become successful. She was one of…
001: Storytelling For Community With Alex Hillman
Alex Hillman is the founder of IndyHall, the oldest coworking space in Philadelphia and one of the oldest and longest-running in the United States.
Alex is an expert on creating and maximizing value …