Strategic Storytelling

Quiet quitting - means you tell a story beginning, “I’m not paid enough to do this."     

Quiet quitting has been around a long time.  I know many people who did the bare minimum to avoid being fir…

When I started my copywriting business on the Internet, lots of my competitors were writing on the back of their business cards: “Free 30-minute consultation.”

It was an effective strategy that led t…

Looking for more creative blog post ideas that attract hungry readers? You'll find a zillion bundles promising to help...with tired titles like, "Behind the scenes of my business" or "5 mistakes I'l…

"I've heard this all before." "You sound just like everybody else in your field." "I can't remember...what did you say again?"

Content creation takes work. Nobody wants to hear those responses after …

You want to grow a business ... but what happens when you keep telling yourself stories keep you from moving forward? Stories that seem so real and vivid you never think to question them?

The truth i…

Many organizations are still struggling to rebuild community after the pandemic forced everyone apart.

Alex Hillman is the founder of Indy Hall, one of the first coworking spaces in Philadelphia. He …

Thinking of starting or growing a blog? This episode breaks down the steps - which are not what most marketers will tell you. You'll save a lot of time (and enjoy a more successful blog) when you sto…

Ellen Finkelstein uses email marketing to grow her list. She sends out emails every day - 7 days per week - and each email begins with a story from her own everyday life. 

Ellen is what I'd call a ro…

Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You can't market without storytelling in the 21st ce…

You plan your next offer -a program or product.

Some business owners get an idea and dive right in. I’m in this category. We execute fast…and wish we’d taken more time to plan.  

Others like to nail …

Small businesses get the "too expensive!" objection all the time. In this episode we dive into the client stories that might drive these objections. 

Sometimes the clients don't "get" your value - bu…

Certain story templates are more effective when it comes to attracting more clients and generating more sales.

Is it because they create more intense conflict? 

The surprising answer is, "No."

In his…

Without credibility, you can't have a successful business. That's the lesson from Mitchell Levy, a Global Credibility Expert. 

In this episode, Mitchell explains why credibility is important. He iden…

If you buy that, you're not getting the full power of storytelling. Stories can support for your strategy a…

As a business storyteller, your goal is to get listeners and readers involved in your story. They wil…

Most stories will attract attention. Small business owners need to go beyond attracting attention to create stories that attract and persuade. 

How do you attract your ideal clients? Create a story w…

Just as you do workouts and exercises to be ready to play tennis or basketball, you need to exercise your story…