Spa Marketing Made Easy Podcast

Creating sustainable growth and success in aesthetics means more than just mastering the art of skincare; it involves understanding the legal landscape that shapes our industry. In today's episode o…

If you’ve been a long-time listener of the Spa Marketing Made Easy podcast, you’ll remember back in November, I introduced my team’s next endeavor - Addo Wellness Institute, the first post-secondary …

To truly practice what I preach, leadership development is constantly in my routine.

With that in mind, I bet you didn’t think you’d catch me attending a leadership conference led by former Navy SE…

We know the bread and butter of the spa industry are great before + after photos.

So if you’re listening to this episode right now on Spotify or Apple Podcasts, head over to our website (addoaesthe…

If I had to rank my top shared insights on the Spa Marketing Made Easy podcast, “leadership is a learned skill” would definitely make my Top 3. 

That’s what today’s episode is all about. I’m asking…

Are you ready for another source of revenue stream for your spa in 2024? 

We live in a world that prioritizes ease and convenience.

The accessibility of ordering essential items online has satura…

If you’re a regular listener to the Spa Marketing Made Easy podcast, you’ll remember I introduced you to Emage Medical® last year. 

Emage Medical® is a strategic partner that I’ve developed a relat…

“What am I actually able to do with my money?” is a common question many spa owners don’t know how to answer.

Managing money can bring feelings of fear, uncertainty, and to be quite honest, a lack …

“$46,500 in SEVEN DAYS?! TELL ME EVERYTHING!” was the first thing that crossed my mind when I saw Ashlen’s Wednesday Wins post last month.

In addition to Ashlen’s December gift card promo being a s…

If you’ve found yourself staring blankly at your Meta Ads account, turn the volume up and grab a notepad. 

I’ve been in your shoes. 

What is Meta? 

How do I know which ad campaign objective to se…

One of my favorite practices every January is to set my intention for the year.

The word (or phrase) I select is the constant reminder I refer to weekly as I navigate life and business for another …

Operating as a solo isn’t wrong, but it is limiting because it becomes seemingly impossible to imagine expansion or growth when you have to wear all the hats of being a business owner.

I’m not sayi…

Longtime listeners know I’m constantly talking about having the mindset of creating an asset that you can sell. 

Well listen up Spa CEOs + aspiring spa owners because today’s podcast guest has done…

You’ll often hear me talk about how entrepreneurship is like riding a rollercoaster.

Some days are up, and other days are down, but ultimately, the goal always remains the same - to build business …

When you hear that somebody has hosted a wildly profitable event, the natural response is “tell me everything!”

Today’s episode of Spa Marketing Made Easy is doing just that. 

Samantha Surman, on…

The greatest gift in coaching is witnessing the “Aha!” moments that happen to my students. 

My guest on this episode of Spa Marketing Made Easy experienced a lightbulb moment on a recent coaching c…

What you’re going to hear in this episode has been a long time in the making and I am ecstatic to finally share it with you – introducing Addo Wellness Institute, the first post-secondary school spec…

Getting more clients is always the hot talk when it comes to spa marketing, and while gaining new clientele is obviously important, a successful spa owner and entrepreneur knows that retaining client…

Ambitious women are wired for guilt. I know that statement packs a punch, especially if you let it sink in. 

Whether its mom guilt, guilt for spending time on something “frivolous” or “wasting time…

A sentiment I’ve often shared is that “it’s never too late to start,” and today’s guest is a beautiful example of how you can begin your life as Spa CEO after moving through a different career journe…