Spa Marketing Made Easy Podcast

No matter what the tides of business may bring or the economy's fluctuations, finding strategic solutions that allow you to expand your spa's margins is always something to explore. That's why I'm so…

Whether you've dabbled with hosting events in the past with varying degrees of success, you've got your sights set on hosting more events in 2025, or you think events aren't the right fit for your bu…

Are you tired of putting out job postings only to get candidates who don’t fit the bill for your company’s needs or culture? Frustrated from frequent turnover that costs your company more than bringi…

Social media has always been a hot topic within the Spa Marketing Made Easy community — it’s an element of marketing that is ever-evolving and extremely powerful in the ability to grow your business …

Could you take the consultative process that you typically do with potential clients on a one-to-one capacity and digitize it so that you could not only draw in your most high-quality leads into your…

The holiday season is upon us, and you know what that means…holiday sales! And I’m not talking about the “savings” type of sales; I’m talking about the opportunities for your spa to hit incredible Q4…

I talk a lot about planning on Spa Marketing Made Easy, and planning is also the focus topic of one of our annual events, Next Level Growth. However, planning is merely step one of the process to cre…

Beyond the fact that retail revenue can make or break your spa’s profitability, generating more retail revenue is one of the best ways to create cash infusion since your strategy should largely hinge…

As we turn the corner on Quarter 4, it’s time to start thinking about the year ahead, and no, it’s not too soon. Especially in the spa industry, where Q4 is often our busiest time of year, it’s criti…

Year 10 of our business has been packed with exciting moments and achievements! I’m excited to share even more good news in this special bonus episode of the Spa Marketing Made Easy podcast!

In this …

Your dive into entrepreneurship is one of the most extensive personal development journeys you can go on. In all the uncertainty that can come with being a business owner, the one thing you can be su…

We're 400 episodes into the Spa Marketing Made Easy podcast journey, and we couldn't imagine a better way to celebrate and kick off the next 100-episode run (500 here we come!) than with a sit-down w…

Many aestheticians start as solos, and with time and business growth, a natural next step is shifting out of a solo suite and into a storefront. In that shift, there are countless things to consider …

“Building a business and life you love” has been integral to the Addo Aesthetics mission statement since day one. Part of how building a business and life you love manifests is that when it comes to …

As a brick-and-mortar spa owner, you have the great advantage and opportunity of using nearly every avenue of marketing to benefit your business. Digital marketing and advertising, grassroots and in-…

Retail sales are a big chunk of your spa’s revenue, and while you may feel like you’re maximizing your sales opportunities in the spa, the truth is, if you don’t have an online storefront for your re…

Your sales are going great, and you’re expecting one of your spa's highest revenue months yet, but when it comes time to do your monthly bookkeeping, what you brought in seems to have flown out the d…

The magic “million dollar mark” is a goal my team and I frequently hear within our coaching programs and among our Spa CEO students and clients, and for good reason. Being a seven-figure business own…

“It’s one-click to get this, that and the other, so we really need to do a deep-dive and check in a few times per year to really make sure we’re scaling back and focusing on not wasting."

That’s just…