Spa Marketing Made Easy Podcast

Community isn’t just a feel-good word—it’s a business growth strategy. 

In this episode of Spa Marketing Made Easy, I’m joined by Kim Pezzetti, Director of Practice Development at Cartessa Aesthetics…

Are new clients really the answer to your growth challenges? 🧐

In this special episode of Spa Marketing Made Easy, I’m switching seats! I’m the guest on the Marketing 100 podcast powered by Mangomint…

Money doesn’t have to be complicated—and talking about it shouldn’t be taboo. In this episode of Spa Marketing Made Easy, I’m joined by Danielle Hayden, founder of Kickstart Accounting and a former h…

The $15 billion medical spa industry is booming—with the average single-location med spa generating $1.98 million annually. So why do so many med spa owners struggle to break into seven figures?

In t…

Do you believe you don’t have time to network or that relationship marketing just isn’t for you? If so, you’re not alone—and you might be holding back your spa’s true growth potential.

In this episod…

When business slows or budgets tighten, giving a raise might not be feasible—but that doesn’t mean you can’t show your team how much they matter. In this episode of Spa Marketing Made Easy, I’m shari…

In this powerful episode of Spa Marketing Made Easy, we’re diving into one of the most crucial yet often overlooked topics in the spa and aesthetics industry—scope of practice and regulatory advocacy…

What if you could generate a steady stream of high-quality leads for your spa—without spending hours writing content or burning out on social media? Sounds too good to be true? Maybe. But the reality…

At Addo Aesthetics, we’re firm believers that it’s never too late to take action on a dream and that you wouldn’t have that dream if you couldn’t make it a reality. So, if you’re an aesthetic profess…

How would it feel if you could add $100,000 to your business in the next 90 days? Incredible, obviously. 

Your alarm bells and skepticism might be triggered, and that’s good! As a Spa CEO, it’s criti…

Your sights are set on growth for your spa business, but what happens when economic conditions impact your area or clientele? Or if you face personal challenges beyond your control? You want to be pr…

Here on Spa Marketing Made Easy, we’ve had numerous episodes covering the topics of building and nurturing client relationships, using events to draw in new clientele and provide exciting opportuniti…

After a whirlwind 2024 (and the wild ride to the start of 2025), you might feel a little scrambled and perhaps a bit anxious about where this year will lead as we navigate economic shifts. That's why…

Hiring on a unicorn, or building a whole team of them, isn’t about narrowing in on uber-unique people who possess the “just right” combination of skills to help you succeed in your spa business. Actu…

Raise your hand if you’re wearing the majority of the hats and spinning all the plates in your spa business. If you’ve raised your hand high, I’ve got no doubt you’ve pondered bringing on more suppor…

When you have a big vision for your business and loftier growth goals, it can be tempting to put yourself on the back burner as you forge ahead with business development. 

But I’ve got an important t…

For aesthetic experts and most entrepreneurs, the legal side of business immediately makes shoulders rise and muscles tighten. We get it. If all is well and good, the legal stuff is supposed to be bo…

The aesthetic and wellness industry is rife with “trends,” and while some may have thought this service would be a flash in the pan, market and consumer data shows that integrated aesthetic and welln…

This year has been challenging for many spa owners and aesthetic professionals. Given economic uncertainty and market trends, we will likely have another challenging year ahead. However, there’s stil…

Social media success thrives off of authentic, real-time content. Still, a business owner building a brand needs an extra edge of professionalism and polish than your everyday social media user or in…