Spa Marketing Made Easy Podcast

Peel season is upon us - who’s ready to host your most profitable event yet? In this episode of Spa Marketing Made Easy, Daniela breaks down how to pull off a “Shed the Dead” mini peel party -  witho…

If you're ready to scale your spa - whether that's upgrading equipment in your current location or expanding to multiple sites - this episode is your step-by-step guide to doing it efficiently.

I sat…

Have you ever wondered how you’ll step away from your spa - retirement, sale, succession? If the thought makes you freeze, you're not alone. In this episode of Spa Marketing Made Easy, Daniela opens …

Feeling stuck in the treatment room? You’re not alone—but the solution isn’t another hack or trend. It’s the systems.

In this episode, Daniela unpacks seven core systems every spa owner needs—from cl…

How do you fairly (and profitably) pay your team retail commissions without chaos? In this episode, Daniela draws from two decades in aesthetics to walk you through the who, how much, when, and why o…

If you’ve noticed your spa website’s clicks going down but impressions going up, you’re not imagining things—and you’re not alone.

In this episode, we break down what’s happening with Google’s new AI…

Inflation is squeezing margins across every corner of the spa industry - from skincare products to payroll. But there’s a smarter way forward. In this episode of Spa Marketing Made Easy, Daniela walk…

AI is transforming how spa owners market, hire, and lead—and the shift is happening fast. In this episode, Daniela reveals how to actually use ChatGPT to grow your spa by getting ultra-clear on your …

What if you could start every month knowing your spa’s core expenses were already covered?

In this episode, we dive into the power of spa memberships—not just as a revenue stream, but as a business-t…

Looking to build a profitable, systemized spa that pays you $100K+ without burning out? It all starts with retail.

In this episode, we dive deep into the Retail Reversal strategy: we reward retail pu…

Halfway through 2025 - and halfway to your goals. This episode uncovers a powerful Mid‑Year Spa CEO Review process designed to help you reflect, reset, and reclaim momentum for the rest of the year.

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If medically assisted weight loss is part of your revenue stream, this episode is non-negotiable.

I sat down with attorney, spa owner, and compliance educator Courtney Walker to unpack the current ch…

Ads are always changing—but your budgeting system shouldn’t.

In this episode of Spa Marketing Made Easy, I sit down with Tara (my go to ads strategist) to break down how much spa CEOs should actually…

Candice Johnson didn’t start out with perfect systems, a financial background, or a clear roadmap—but what she did have was vision, grit, and a deep commitment to building something better for hersel…

Failure. It’s one of the scariest words for entrepreneurs - but what if we’ve been thinking about it all wrong?

In this solo episode of Spa Marketing Made Easy, Daniela shares a heartfelt story about…

If you’re a spa owner stuck in the treatment room, fully booked, and running on fumes—you’re not alone. But if your goal is to build a spa business that’s scalable, sustainable, and doesn’t rely on y…

In this inspiring episode of Spa Marketing Made Easy, Daniela sits down with serial entrepreneur and spa visionary Fatima Rosa to explore her incredible journey from launching Florida’s first blow dr…

Scope of practice. Compliance. Legislation. These might not be the flashiest spa industry buzzwords—but they’re critical to your long-term success and sustainability as a spa CEO.

In this essential e…

You might be on Instagram every day—but is that really where your best business partnerships are?

In this episode of Spa Marketing Made Easy, I’m diving into a platform that spa owners often overlook…

A rich relationship leaves a lasting impact on your life. It’s something that brings abundance to you.

These types of relationships are essential in business to connect and build deep, authentic part…