Sound Advice- The Music Industry Podcast
Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more.
Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for Music and so many more.
You can listen to our episodes every other Tuesday.
- Update frequency
- every 6 days
- Average duration
- 33 minutes
- Episodes
- 77
- Years Active
- 2023 - 2025
#016: How To Get Funding For Your Music | Grace Goodwin
Being an independent artist can be REALLY expensive. From recording to marketing to merch and more, it can be difficult to fund your creative ambitions alone. So in this episode, we’re delving into t…
#015: TikTok vs Universal | Marwen Tlili
#014: Harps, Beats, and Booking Shows as a DJ | Mia Mai
This week I spoke DJ culture with Liverpool-based Mia Mai as we explore her journey as a student DJ to the creation of her ground-breaking classical-electronic fusion event Mia Mai and Friends.
We a…
#013: What Does an Artist Manager REALLY Do? | Mali Anthony (MALANTMEDIA)
What do artist managers really do? Do you need one? This week, myself and the wonderful Mali Anthony of MALANTMEDIA are peeling back the layers on what managers really do, from PR, radio, booking gig…
#012: Building a Long-Term Social Media Strategy | Ava Rose Lynch
All the way from North Carolina, this week I spoke with Ava Rose Lynch, founder of the Rose Peak branding agency and the Why Music? Podcast, as we explore how Ava builds social media strategies for h…
#011: The Problem with the Merch Industry | James Gillaspy (AGAIN)
Merch is a great way to generate income as an independent artist, but there's a problem that no-one in the music industry seems to be talking about: it's negative impact on the environment. In this e…
#010: Being Mixed-Race in the Music Industry | Zara Smile
In this podcast, we delve into the experiences of an independent artist navigating the music industry and Liverpool's local scene through a mixed-race, non-binary and queer lens. Our guest Zara Smile…
#009: The Reality of Multifaceted Musicians | Zara Smile
WE’RE BACK! In 2024, independent artists are supposed to be doing a LOT of things. This week, I spoke to independent artist Zara Smile about the wide variety of roles that independent artists like th…
#008: Is Radio Dead? | Roy Basnett (Liverpool Live Radio)
Is radio dead? Does it still help artists get their music heard? This week, renowned radio broadcaster Roy Basnett of Liverpool Live Radio offers insights on the evolving importance of radio in today…
#007: Bombay Bicycle Club's Content Strategy Secrets | Joe Edwards (AWAL)
This week we have an in-depth conversation with Joe Edwards, Senior Marketing Director at AWAL, as we delve into the world of content strategy to promote your music. We speak about the secrets behind…
#006: Music's Blueprint to Transform Cities- 'This Must Be The Place' Book Launch
In this special episode recorded at the book launch of 'This Must Be The Place' at Waterstones Liverpool, we've got a compelling panel discussion featuring author Shain Shapiro, neo-jazz artist Ni Ma…
#005: How to Get Featured in Music Magazines | Boot Music
In this week's episode, we explore the world of music press features with James Booton of Boot Music. We dive into strategies and tactics for securing magazine, blog, and press coverage for your musi…
#004: Why Venues Keep Closing and Building Music Community | James Booton of Boot Music
In this episode, we spoke to James Booton about his Liverpool-based music magazine and blog Boot Music. We delve into the origins of Boot Music, uncover the challenges faced by local music venues, di…
#003: Session Slowdowns: A Producer's Biggest Pet Peeves | Joe Sage Part 2
In this second part of my conversation with Joe Sage about how to prepare well for studio sessions, we focussed on some of Joe's biggest greivances that artists are guilty of when coming into the stu…
#002: Essential Preparations for the Recording Studio | Joe Sage Part 1
In this episode, I spoke to producer and engineer Joe Sage about how to be prepared for your recording sessions. Getting ready in the right way can not only make your recording sessions more producti…
#001: Kickstart Your Music Career with BBC Introducing | Abbie McCarthy
For our first episode, I was joined by Abbie McCarthy to talk about how indpendent artists can get their music played on the radio and access countless opportunities through the BBC Introducing platf…
Welcome to Sound Advice (trailer)
NEW EPISODES EVERY TUESDAY!
Welcome to Sound Advice, a podcast for musicians, bands and DJs where industry insiders and artists and come together to share knowledge and practical insights to naviga…