Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more.
Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for Music and so many more.
You can listen to our episodes every other Tuesday.
What makes Liverpool a Music City? This city has a rich musical history and a vibrant creative scene, but also faces significant challenges in infrastructure and equality. This week I'm joined by cre…
This week I spoke to Moonfrog Presents' Michael Coates to get an insiders guide to getting gigs and impressing promoters. What do promoters look for when they book artists to play their shows? What a…
Bios are the gateway to opportunity in the music industry. Describing your music and artist project in the right way can land you more gigs, press, playlist placements and so much more.
This week I …
This week I spoke to Giles Bidder, host and creator of the 101 Part Time Jobs podcast. In this episode we talk about a side of the music industry that most artists don’t talk about; having to work ot…
Listen to this episode and you could have the equivalent of a record label team, graphic designer and collaborative partner all within a few clicks!
In part 2 of our AI special, me and my guest, AI C…
In the first of a two-part AI special, I'm joined by Alex Keyter, AI Consultant and Founder of Generative Minds, to discuss the impact of this rapidly emerging technology, how AI will transform the m…
Gui Goldschmied is back on the show to continue our conversation on trends in music, and this week we spoke about SAULT's revolutionary live show in an old IKEA building, the vulnerability of sharing…
What's life on the road really like? Joining me to talk about that is the wonderfully talented Katie King to talk about her experiences on the road, most recently as the guitarist for Pixey supportin…
How is social media changing in 2024? All the way from Brooklyn, New York, I'm joined by music trend forecaster Gui Goldschmied to talk about how artists can thrive on platforms like TikTok and Insta…
Pop is the most popular music genre (it's in the name) but its one of the hardest to find in small independent music scenes like Liverpool. Why is that? To find out, I spoke to Pop in the Pool founde…
This week I spoke to Nina Himmelreich and Connor Di Leo, co-founders of new organisation Music Seen that's set to revolutionise Liverpool's music industry. Music Seen is a project that aims to make t…
We're joined once again by A&R maestro Marwen Tlili to talk about his journey in the music industry, from working in a restaurant when he was 18 to signing deals with BMG in 2024. We talk about how h…
On the 10th of April, the ReMap report, detailing the experiences of Black music makers and industry professionals within the Liverpool City Region and making recommendations to pioneer change, was r…
How much does it cost to make a music video. What about promoting a new single. Or even releasing one in the first place. I sat down with independent pop artist Giorgia Bortoli to ask just that, and …
Everything from releasing a single, to playing a cover at a gig, or even writing a song with a mate is subject to music law, and if you don’t have a basic understanding of it, you can easily get expl…
Why are most festival line-ups made up of 80% male bands? This week I spoke to co-founder of Where Are The Girlbands Ella Fradgley to answer that question, and what her organisation are doing to give…
Do you need a record deal? And how do you go about getting the attention of a record label? Well this week I’m joined once again by Marwen Tlili, a former A&R at Armada Music and Atlantic Records, ab…
Only 5-10% of the workforce behind the scenes in live music is female. Why is that? And what can be done to fix it?
This week I spoke to extraordinary live sound engineer Hannah Brodrick about her …