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Sound Advice- The Music Industry Podcast - Podcast

Sound Advice- The Music Industry Podcast

Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more.

Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for Music and so many more.

You can listen to our episodes every other Tuesday.

Music Interviews Music
Update frequency
every 6 days
Average duration
33 minutes
Episodes
77
Years Active
2023 - 2025
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#036: Is Liverpool Really a Music City? | Yaw Owusu (Liverpool Music City)

#036: Is Liverpool Really a Music City? | Yaw Owusu (Liverpool Music City)

What makes Liverpool a Music City? This city has a rich musical history and a vibrant creative scene, but also faces significant challenges in infrastructure and equality. This week I'm joined by cre…

00:47:45  |   Tue 23 Jul 2024
#035: A Promoter's Guide to Getting Gigs | Michael Coates (Moonfrog Presents)

#035: A Promoter's Guide to Getting Gigs | Michael Coates (Moonfrog Presents)

This week I spoke to Moonfrog Presents' Michael Coates to get an insiders guide to getting gigs and impressing promoters. What do promoters look for when they book artists to play their shows? What a…

00:34:24  |   Tue 16 Jul 2024
#034: How to Nail Your Bio | Kayleigh Cantrell (Music Journalist)

#034: How to Nail Your Bio | Kayleigh Cantrell (Music Journalist)

Bios are the gateway to opportunity in the music industry. Describing your music and artist project in the right way can land you more gigs, press, playlist placements and so much more.

This week I …

00:37:56  |   Mon 08 Jul 2024
#033: The Reality Behind 99% of Music Careers | Giles Bidder (101 Part Time Jobs)

#033: The Reality Behind 99% of Music Careers | Giles Bidder (101 Part Time Jobs)

This week I spoke to Giles Bidder, host and creator of the 101 Part Time Jobs podcast. In this episode we talk about a side of the music industry that most artists don’t talk about; having to work ot…

00:39:36  |   Tue 02 Jul 2024
#032: 10 FREE AI Tools for Musicians | Alex Keyter

#032: 10 FREE AI Tools for Musicians | Alex Keyter

Listen to this episode and you could have the equivalent of a record label team, graphic designer and collaborative partner all within a few clicks!

In part 2 of our AI special, me and my guest, AI C…

00:30:32  |   Tue 18 Jun 2024
#031: How AI Will Change Music Forever | Alex Keyter (AI Consultant)

#031: How AI Will Change Music Forever | Alex Keyter (AI Consultant)

In the first of a two-part AI special, I'm joined by Alex Keyter, AI Consultant and Founder of Generative Minds, to discuss the impact of this rapidly emerging technology, how AI will transform the m…

00:44:19  |   Tue 11 Jun 2024
#030: Building a World Around Your Music | Gui Goldschmied

#030: Building a World Around Your Music | Gui Goldschmied

Gui Goldschmied is back on the show to continue our conversation on trends in music, and this week we spoke about SAULT's revolutionary live show in an old IKEA building, the vulnerability of sharing…

00:37:07  |   Tue 04 Jun 2024
#029: What's touring REALLY like? | Katie King (Guitarist for Pixey)

#029: What's touring REALLY like? | Katie King (Guitarist for Pixey)

What's life on the road really like? Joining me to talk about that is the wonderfully talented Katie King to talk about her experiences on the road, most recently as the guitarist for Pixey supportin…

00:27:15  |   Tue 28 May 2024
#028: Is PR Underrated? | Rosanna Connolly

#028: Is PR Underrated? | Rosanna Connolly

After seeing a video about how PR is a waste of money, I decided to bring that question to an expert, so I spoke to Rosanna Connolly, a PR professional with a decade of experience for companies inclu…
00:35:10  |   Mon 20 May 2024
#027: Social Media Trends in 2024 | Gui Goldschmied

#027: Social Media Trends in 2024 | Gui Goldschmied

How is social media changing in 2024? All the way from Brooklyn, New York, I'm joined by music trend forecaster Gui Goldschmied to talk about how artists can thrive on platforms like TikTok and Insta…

00:35:37  |   Tue 14 May 2024
#026: Why pop isn't thriving in small scenes | Giorgia Bortoli (Pop in the Pool)

#026: Why pop isn't thriving in small scenes | Giorgia Bortoli (Pop in the Pool)

Pop is the most popular music genre (it's in the name) but its one of the hardest to find in small independent music scenes like Liverpool. Why is that? To find out, I spoke to Pop in the Pool founde…

00:24:05  |   Tue 07 May 2024
#025: The Yellow Pages of the Music Industry | Music Seen

#025: The Yellow Pages of the Music Industry | Music Seen

This week I spoke to Nina Himmelreich and Connor Di Leo, co-founders of new organisation Music Seen that's set to revolutionise Liverpool's music industry. Music Seen is a project that aims to make t…

00:40:45  |   Tue 30 Apr 2024
#024:

#024: "Why I quit my major label job" | Marwen Tlili

We're joined once again by A&R maestro Marwen Tlili to talk about his journey in the music industry, from working in a restaurant when he was 18 to signing deals with BMG in 2024. We talk about how h…

00:28:52  |   Tue 23 Apr 2024
#023: Liverpool is Failing Black Music Creators | ReMap Report Launch Special

#023: Liverpool is Failing Black Music Creators | ReMap Report Launch Special

On the 10th of April, the ReMap report, detailing the experiences of Black music makers and industry professionals within the Liverpool City Region and making recommendations to pioneer change, was r…

00:54:05  |   Mon 15 Apr 2024
#022: What does a release REALLY cost? | Giorgia Bortoli

#022: What does a release REALLY cost? | Giorgia Bortoli

How much does it cost to make a music video. What about promoting a new single. Or even releasing one in the first place. I sat down with independent pop artist Giorgia Bortoli to ask just that, and …

00:36:48  |   Mon 08 Apr 2024
#021: Songwriting Secrets From Legendary Artists | Sodajerker on Songwriting Podcast

#021: Songwriting Secrets From Legendary Artists | Sodajerker on Songwriting Podcast

Paul McCartney. Alicia Keys. Sting. Noel Gallagher. These are just some of the names that been guests on the Sodajerker on Songwriting podcast, a show that dives into the craft of songwriting hosted …
00:41:09  |   Tue 02 Apr 2024
#020: Music Law Demystified | Grace Goodwin (Future Yard)

#020: Music Law Demystified | Grace Goodwin (Future Yard)

Everything from releasing a single, to playing a cover at a gig, or even writing a song with a mate is subject to music law, and if you don’t have a basic understanding of it, you can easily get expl…

00:32:56  |   Tue 26 Mar 2024
#019: Why Are Line-Ups So Male-Dominated? | Ella Fradgley (Where Are The Girlbands)

#019: Why Are Line-Ups So Male-Dominated? | Ella Fradgley (Where Are The Girlbands)

Why are most festival line-ups made up of 80% male bands? This week I spoke to co-founder of Where Are The Girlbands Ella Fradgley to answer that question, and what her organisation are doing to give…

00:44:08  |   Tue 19 Mar 2024
#018: How to Get a Record Deal | Marwen Tlili

#018: How to Get a Record Deal | Marwen Tlili

Do you need a record deal? And how do you go about getting the attention of a record label? Well this week I’m joined once again by Marwen Tlili, a former A&R at Armada Music and Atlantic Records, ab…

00:28:50  |   Tue 12 Mar 2024
#017: Why Do So Few Women Work in Live Music? | Hannah Brodrick (Women in Live Music)

#017: Why Do So Few Women Work in Live Music? | Hannah Brodrick (Women in Live Music)

Only 5-10% of the workforce behind the scenes in live music is female. Why is that? And what can be done to fix it?

 

This week I spoke to extraordinary live sound engineer Hannah Brodrick about her …

00:37:27  |   Tue 05 Mar 2024
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