Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more.
Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for Music and so many more.
You can listen to our episodes every other Tuesday.
Touring can be exciting, but behind the curtain it often brings sleep disruption, financial strain, poor diet, and long periods of isolation, all of which take a toll on mental health. In this episod…
In this episode, I’m joined by singer-songwriter and music industry professional Ben Hutcheson to explore the power of live recordings for artists. Alongside his own career as a performer, Ben works …
What if a music video didn’t live on a screen, but unfolded around you in real time? In this episode, I speak to Phil Charnock from Draw & Code, a Liverpool-based immersive tech studio, about their g…
In this episode, I sit down with music industry coach and UK hip-hop pioneer Basil Reynolds to explore the emotional and mental demands of building a creative career. From his early days on Top of th…
We're back after a brief hiatus to chat with local singer-songwriter Miles Temp, an artist who is picking up real momentum with performances at Sound City and Radio 1 Big Weekend, and praise from the…
A short announcement on the future of the podcast.
This epiosde is probably the closest I'll ever come to vlogging...
Last week I was lucky enough to be invited down to The Great Escape in Brighton to make the most of the UK's biggest conference and f…
In the first of two music industry conference special, this week I'm recapping what went down at Liverpool's very own Sound City + conference. I debrief some of the best panels of the day, discuss so…
In this episode, I’m joined by author and academic Dr Rosemary Lucy Hill to discuss her new co-authored work 'Unsilenced', a powerful new book exploring gender-based violence in the popular and live …
In this episode, I sit down with Tom Williamson, founder of Ripe Records – a new independent label born out of a love for Liverpool’s vibrant music scene. We talk about the realities of launching a l…
This week Sketch Benjamin is back on the show to give you an expert guide on creating video content for TikTok and Instagram that looks great, feels good to create and gets people listening to and ta…
In this week's episode (part 1 of 2) I spoke to local videographer Sketch Benjamin about the challenges of building a freelance career, adapting work to the algorithm and why copyright law is so conf…
Want to get your music featured in the press without hiring a PR team? In this episode, I’m joined by Rachel White – founder of Brick PR and House of DIY – to share 5 essential tips for doing your ow…
This week I sat down with one of the lovliest people in Liverpool's music community, Dan Astles, who releases muswic under his last name. We spoke about finding your path as an artist, working with m…
This week I'm joined by Mia Thornton, the creator of the fantastic new BBC Sounds podcast Instrumental: Black British Trailblazers, which explores the Black artists who have shaped British music in g…
The music industry is facing a mental health crisis. Research has shown that people working in music are more prone to mental health problems than the general population, with musicians being up to t…
After a brief hiatus of life getting in the way, we're back with a brand new episode. This week I wanted to discuss what has become a real buzzword in the music industry recently: superfans. I broke …
Putting on gigs isn’t just about booking bands—it’s about creating moments that stick with people. In this episode, I sat down with Tom Hardie of Bus Stop Promotions to uncover what makes a local sho…
I'm joined again by Nikki Camilleri this week to discuss every type of deal going in the music industry today, what they all mean, and when to sign them (or crucially NOT sign). We cover everything …
For our first episode of the year, I spoke to artist development specialist and Forbes 30 under 30 honoree Nikki Camilleri, who has over a decade of experience working for some of the biggest music c…