Sound Advice- The Music Industry Podcast
Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more.
Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for Music and so many more.
You can listen to our episodes every other Tuesday.
- Update frequency
- every 6 days
- Average duration
- 33 minutes
- Episodes
- 77
- Years Active
- 2023 - 2025
#056: 5 Key Insights for 2025 | Giles Bidder, Rosanna Connolly & more
It's the final episode of the year! To wrap things up for 2024 we're looking back at 5 key insights from the podcast over the last twelve months to take with you into the new year and make 2025 the y…
#055: Mark Davyd on Funding the Future of Live Music | Music Venue Trust CEO
This week I’m delighted to be joined by Music Venue Trust CEO and owner of the legendary Tunbridge Wells Forum Mark Davyd to talk about their huge news; thanks to the MVTs advocacy, it is now governm…
#054: Building a Team and Getting More Gigs (Live from Nu Wave) | Cath Hurley & James Booton
In part two of our live panel with Future Yard's Cath Hurley and Boot Music's James Booton, we spoke about building a team, getting gigs and securing funding to take your music career to the next lev…
#053: Navigating Your Local Music Scene (Live from Nu Wave) | Cath Hurley & James Booton
In the second live panel at our music industry event Nu Wave, I spoke to Cath Hurley of Future Yard and James Booton of Boot Music about the state of the Liverpool music scene, why gig attendances ar…
#052: Music Marketing 101 (Live from Nu Wave) | Mali Anthony & Simeon Scheuber-Rush
Last week we put on our first ever live music industry event Nu Wave, bringing the best of Liverpool's indpendent music community together under one roof for a night of live music and insightful pane…
#051: Nu Wave Preview Special
Our first ever live panel Nu Wave is just one week away, get your tickets here: https://www.fatsoma.com/e/ifos4umr/nu-wave
This week I thought I'd talk about what to expect from Nu Wave, introduce…
#050: Networking Made Easy | Mali Anthony (MalantMedia)
It's episode 50! This week I'm joined by returning guest Mali Anthony of MalantMedia to talk about how to network in the music industry. We discuss how to get the best of industry events, overcoming …
#049: The Biggest Takeaways from Open Sauce | Astles, Koj, Mike Cave and Basil Reynolds
Last week I went to LIMF Academy's Open Sauce event at District, a day of roundtable discussions on the issues facing artists in Liverpool today. At the event I sat down with singer/songwriter Astles…
#048: How To Plan Your First Tour | Adam Ainsley (King Liar)
King Liar, one of Liverpool's best live bands, are about to embark on their first ever tour, taking their act to Leeds and Manchester alongside Garden of Humans. I sat down with frontman Adam Ainsley…
#047: DEEP DIVE- Is It Too Late To Stop The AI Revolution?
Decided to try something a bit different this week, an episode with no guest! I wanted to talk through the recent news of an open letter against AI Music from the Artist Rights Alliance, signed by hu…
#046: Building a Buzz Around Your Band | Peter Wintersgill
#045: Would You Buy Shares in your Favourite Band? | Karl Parsons (BandShare)
Would you become a shareholder in your favourite artists? Is Blockchain technology the key to the future of the music industry?
This week I spoke to Karl Parsons, founder of music tech startup Band…
#044: The Easy Way to Make The Algorithm Love You | Social Commuter Podcast
New features are the easiest way to make the algorithm love you; social media platforms release updates with new ways of sharing content every year, and are desperate to push these to the top of your…
#043: Making Your Passion Profitable | Johnsy's Shots
This week, I spoke to photographer, promoter and local legend Johnsy about how her journey from taking photos on her lunch break to building a sustainable career as a music freelancer, working on eve…
#042: A Beginner's Guide to Brand Deals | Danny West (Come Play With Me)
This week I spoke to Danny West, Partnerships and Publishing Lead at Leeds-based music development organisation and label Come Play With Me, to get an introduction into the ever growing world of bran…
#041: Why Music Needs a Union | Simeon Scheuber-Rush (Musicians' Union)
Why does music need a union? This week, I spoke to Simeon Scheuber-Rush, regional officer for the Musicians' Union to find out why the MU exists and what it does to support its members. We also delve…
#040: Building a Die-Hard Fanbase on TikTok | Laro
In this episode, we sit down with Liverpool pop artist Laro to discuss how she’s harnessed the power of TikTok to build a loyal and engaged fanbase. Laro shares her unique approach to creating the ti…
#039: WTF is Music Publishing? | Simon Pursehouse (Sentric Music)
Music publishing can be complicated, but it's an underutilised tool that earns artists around the world millions every year. To demystify how this crucial revenue stream works, I sat down with Simon …
#038: The Blueprint for Artist Growth | Yaw Owusu (LIMF Academy)
This week Yaw Owusu is back, and he's swapped his Liverpool Music City hat for his LIMF Academy one to talk all things artist develpment. We spoke about how LIMF Academy supports local artists, some …
#037: Meet the Band Who Started a Music Festival | Sean Regan (Penny Lane Weekender)
Liverpool band Pleasure Island have started one of the city's best new festivals. This week I spoke to the band's frontman Sean Regan, the founder of Penny Lane Weekender to find out more about the f…