Sales Funnel Radio

When it comes to funnels, most marketers would think of it as purely for customer acquisition.

But here's one of my biggest realizations for the past year: You can utilize funnels in so many ways!

An…

Funnel builders and internet marketers know the power of creating content. 

We're wired to build, build, and build. And most of the time, marketers develop more sellable assets than the offer they're…

In this week's episode of Sales Funnel Radio, I have finally invited my business partner, Raleigh Williams, to talk about our latest mergers and acquisitions deal.

Raleigh started as an M&A lawyer in…

I was at this event, and during the Q&A section, this gentleman in front said something that really threw me.

And he said something like this, "I want to make these moves, but I want to make sure tha…

You could have the most incredible product or offer, but if no one knows you - you don’t have a list - that's a big issue. 

Whether you are a small or large business, we all dream of having that big …

When I first started, I kinda looked at internet traffic as this magic thing that only some could crack. I mystified it in my mind. But now, after millions in sales online, I'd say that traffic is 's…

Think of the most valuable assets a company creates. Of course, we think of the offer, the list, branding, etc. But as I've begun buying companies, if they don't have some kind of distribution channe…

Funnels can be used to guide a user through many things. The obvious ones are leads and sales. The not-so-obvious is fulfillment and onboarding, but now I'm using them for company acquisitions. Here'…

Removing your own time from the business is the simplest start to building a REAL business in the results-based economy.

I like selling in the results-based economy and not the time-based economy.

If…

I'm hiring and would love to go to all of you first. You'll work on my projects, my clients, and the companies I'm buying.

I'm looking for someone with experience in funnel building, but that will no…

Seems like most think of Terminator when they think "AI." It's not. The first time I put AI into the back of one of my funnels was 3 years ago.

Here's what I learned…

AI is an incredibly powerful too…

What you say matters, of course, but so does HOW you say it, especially on a funnel page. The point of this episode is to show you simple ways to increase the effectiveness of what you're saying.

Whe…

I was taught to build a business plan and borrow money to build it. Hopefully, the business you planned on paper made money. 

It's so much better and safer to do the exact opposite. Build a product a…

Beyond basic funnel structure and offer tweaks, the MOST common mistake I see in funnels is copy. Many people just "title" their funnel instead of "hook" their funnel.

This is a pattern I've noticed …

There are really 5 different sequences involved in (almost) every funnel. These are CRITICAL to the conversion rate in things free or paid.

These are the sequences that I think through any time I pla…

Are you treating sales funnels as your company?

If then you are doing it all wrong. Sales funnels are not companies; they are just very powerful ways to automate a sales message and an offer. They ar…

While preparing for this episode, I looked up “how to stay small” just for fun. One of the things that popped up was a hilarious article about staying small in terms of muscle mass. 

It was written u…

Most meetings are a colossal waste of time, effort, and the human genome. 

I'm not saying all meetings are bad. But I am saying that 80% of them are too long, absolutely ineffective, and have no poin…

The classic battle of being liked or heard is a marketing clash that's as old as time. And I want to jump in today and teach you guys something interesting about it.

First, I never considered myself …

I know when I'm going through some breakthroughs. Most of the time, it is waking up in the wee hours and mulling over things.

So, about a year ago, Russell and I talked about the kind of continuity h…