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Sales For The Nigerian Business Person: The Nigeria Sales and Marketing Blueprint - Podcast

Sales For The Nigerian Business Person: The Nigeria Sales and Marketing Blueprint

Get straight-to-the-point advice to boost your sales and grow your business in Nigeria. Are you tired of generic sales tips that don't apply here? I give you practical, strategies for the challenges and opportunities of the Nigerian market. From building strong relationships to handling tough conversations, each episode has lessons you can use right away. Whether you're a startup founder, or a seasoned expert, you'll find the tools and inspiration here to succeed. Don't just listen—start selling. Tune in and transform your sales game.

Business Marketing
Update frequency
every day
Average duration
19 minutes
Episodes
1243
Years Active
2020 - 2025
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Talk to your friends! Iron sharpens iron!!

Talk to your friends! Iron sharpens iron!!

Is there any benefit to sharing with your friends when you discover new business tips and tricks? And what is more important in business development? Sales? Or technical abilities?
00:09:46  |   Sun 27 Feb 2022
Case study - keeping in touch with past clients!

Case study - keeping in touch with past clients!

What should you prioritize in keeping in touch with past clients?
00:18:18  |   Sat 26 Feb 2022
Again on cross selling and up selling...

Again on cross selling and up selling...

What’s the difference between up selling and cross selling? And are these practices that we should concern ourselves with?
00:12:33  |   Fri 25 Feb 2022
What comes before the referral?

What comes before the referral?

Is it important to get repeat business and referrals? And what should we do to “lay the ground” for the ask?
00:14:50  |   Thu 24 Feb 2022
Seasonal marketing blips...

Seasonal marketing blips...

Is it a good idea to build our sales and marketing efforts around seasonal holidays?
00:12:33  |   Wed 23 Feb 2022
On the drop it low challenge!

On the drop it low challenge!

Should we be using challenges to create content for our business on social media? And is there an alternative to entertainment when it comes to creating content?
00:07:57  |   Tue 22 Feb 2022
Again on market validation...

Again on market validation...

Is growing a business driven by what we feel? Or does it matter the feedback we’re getting from the market and potential customers?
00:12:01  |   Mon 21 Feb 2022
Do relationships matter to the sale?

Do relationships matter to the sale?

Do our clients need new friends? Or should we just get down to business?
00:06:48  |   Sat 19 Feb 2022
The first sale is good, the second sale is better!

The first sale is good, the second sale is better!

Why should we be bothered if the client doesn’t come back for repeat business and referrals?
00:09:41  |   Fri 18 Feb 2022
What comes before they pay the deposit?

What comes before they pay the deposit?

Is it automatic that a good, fun and jovial meeting with the potential client will end with them making the transfer? Or are there other things to consider before they’re comfortable sending us the c…
00:18:49  |   Thu 17 Feb 2022
Discounting and unprincipled concessions...

Discounting and unprincipled concessions...

Is discounting a good strategy for bringing in sales? And if you do find yourself desperate to agree to one, how do you make discounting work for you?
00:18:36  |   Wed 16 Feb 2022
Selling is a team sport and you’re the captain

Selling is a team sport and you’re the captain

Should you be okay with the fact that you’re the chief revenue officer of your business now? And how do you go about getting ready for a sales team behind you?
00:07:19  |   Tue 15 Feb 2022
Realistic expectations around content marketing...

Realistic expectations around content marketing...

If thought leadership and content marketing are key to your strategy for biulding business growth, what are the right timeframes you should be looking at?
00:13:16  |   Mon 14 Feb 2022
Again on continuations and advancements...

Again on continuations and advancements...

How do you know you’re making progress with the business relationship? Are you just catching vibes, or are you any closer to closing the sale?
00:13:03  |   Thu 10 Feb 2022
Should you follow up or follow through?

Should you follow up or follow through?

Is there a difference between the two? And does it help that we’ve agreed to an agenda beforehand?
00:07:21  |   Wed 09 Feb 2022
The end of the F**** off fund. The security to say NO

The end of the F**** off fund. The security to say NO

Is it important to have money? And what value does money have beyond the opportunities and options it provides?
00:07:38  |   Tue 08 Feb 2022
Leave that job! Again on the F*** off fund

Leave that job! Again on the F*** off fund

How can traditional sales skills come in handy for leaving that toxic job?
00:14:32  |   Mon 07 Feb 2022
So you have a big client base?

So you have a big client base?

Does it matter whether you call them prospects or clients? Why it’s important to be clear with your terms in business.
00:06:46  |   Sun 06 Feb 2022
Why do you need an F*** off fund?

Why do you need an F*** off fund?

If the poop has hit the fan in your personal life, what kind of skills do you need to get by?
00:10:15  |   Sat 05 Feb 2022
When are you sending the bar? Ask for the commitment!

When are you sending the bar? Ask for the commitment!

Should you tell them to “think about it”? Or is it okay to ask for the sale?
00:09:42  |   Fri 04 Feb 2022
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