Sales for Nerds
The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
- Update frequency
- every 28 days
- Average duration
- 45 minutes
- Episodes
- 92
- Years Active
- 2016 - 2025
S4N 036 Craig Elias on Trigger Event Selling
Craig Elias goes from computer science degree to Canadian sales rock star and learns some things along the way, such as:
- How people end up in the Window of Dissatisfaction
- What they do when they get…
S4N 034 Terry Hansen on preventing objections in the sales process
Terry Hansen was once on the verge of running away to join the circus. Literally. He's now an established sales trainer. It didn't happen overnight. In this interview, Terry shares his story, and how…
S4N 032 Michael Zipursky on the Elite Consulting Mindset
Michael Zipursky didn't mean to start consulting with giant Japanese corporations in his early 20s. It just happened. Hear how he pulled it off, and how he started multiple businesses, including his …
S4N 031 Rusty Shelton on Authority Marketing and Writing Books
"Author" is the root of "authority". In this episode, young media mastermind Rusty Shelton shares tips for gaining authority and control over your own marketing channels, moving beyond other people's…
S4N 030 David A Fields- 6 steps to a great consulting practice
Consultant and consultant to consultant David A. Fields shares wisdom from his latest book, The Irresistible Consultant’s Guide to Winning Clients, including how to think "right side up", how to pric…
S4N 027 Justin Foster
Justin Foster grew up on a ranch in Oregon, got married and had a kid at 18, and accidentally learned B2B sales. Then he started his own firm and focused on "spiritual branding".
In this episode, Jus…
S4N 026 Chris Wike has an awesome networking strategy
Chris Wike has an amazing conference room that he uses to great effect, but you don't need this kind of conference room to use his great networking strategy. Plus, check out his rules for networking,…
S4N 024 Bryan Payne gets thrown out of school, starts companies
How he started sales in elementary school, started (and sold) his first business in high school, and much, much more.
S4N 023 Rohan Kale
Rohan Kale left the typical grind of software engineering for a giant company in India. He headed to Germany, learned German, and started a video marketing company.
Find out how, including the coinci…
S4N 022 Laura Roeder of MeetEdgar
MeetEdgar.com founder Laura Roeder talks about how she started her consulting, online training and software businesses, and how she decided to move on from earlier efforts.
Laura also discusses:
- How…
S4N 021 Michael Katz on being a likeable expert
Would you take marketing and customer service advice from someone who spent a decade at a cable company? In this case, you should, as Michael Katz, Chief Penguin and Blue Penguin Development, talks a…
S4N 020 Aaron Ross From Impossible to Inevitable
Aaron Ross, co-author of "Predictable Revenue", along with Mary Lou Tyler from episode 14, is back with a new book, "From Impossible to Inevitable: How Hypergrowth companies create predictable revenu…
S4N 019 Brennan Dunn on Selling without Sales
Brennan Dunn wasn't always a whiz internet marketer. He started off pursuing a degree in electrical engineering, but switched gear to study Classical Languages (which did come in very handy later).
…
S4N 018: Ben Seigel on Website Planning
In this week’s show:
- Building awareness of a growing medium
- Systematization
- The intake process is all about the business owner
- Planning isn’t sexy
- Interrogating a problem
- Keeping it simple
- Ben’s top…
S4N 017 Anil Dash on Lessons for Sales from Tech
Anil Dash has done it all, except graduate from college. He's started companies, helped launch the social media revolution, served on President Obama's Office of Digital Strategy, uses Twitter prolif…