Honest Conversations About Driving Sales and Scaling Revenue.
The podcast where two founders who’ve been in the sales trenches get candid about what really works when it comes to scaling revenue.
Hosted by Owen Richards (Founder & CEO, Air Marketing) and Josh Smith (Founder & CRO, CRO Connected), this podcast pulls no punches. It’s a sharp, witty, and often irreverent take on the world of sales leadership, demand generation, and revenue strategy. Expect real stories, raw opinions, and genuinely useful insights from founders, CROs, and top commercial operators who are actually doing the work—not just talking about it.
Our 43rd guest is Liz Fulham, CEO & Founder at TAMI.
Owen and Liz discuss all things Email Marketing.
Including:
- Who TAMI are and how they can help organizations scale and go global
- The do’s and don…
Our 41st guest is Kate Bradley Chernis, Co-Founder & CEO of LatelyAI.
Owen and Kate discuss the Lately platform which claims to achieve a genuine sales conversion rate of 98% using Artificial Intelli…
Our 40th guest is Wendy Harris, Head of EMEA at Gong.
Owen and Wendy explore Revenue Intelligence and how ‘unlocking reality’ can help drive your business.
They dive deep into:
- Revenue Intelligence –…
Our 39th guest is Susie Mathieson, Founder of The Small Stuff.
Owen and Susie discuss the Psychology around Communication and the role that plays in the sales process.
With a particular focus on:
- C…
Our 38th guest is Helen Boothby, Director at Sales Express.
Owen and Helen discuss High Performance Coaching – what kind of coaching is most effective in sales; what are the misconceptions and where a…
Our 37th guest is Benjamin Dennehy (The UK's Most Hated Sales Trainer®).
Owen and Benjamin are talking all things telephone prospecting – why are so many sales people bad at it, and can anybody train…
Our 36th guest is Lisa Ansell, Business Development Geek at Sales Geek.
Owen and Lisa discuss having purpose in a sales role – what do you believe in and what drives you.
Including:
- Tips for Founde…
Our 35th guest is Lisa Dempster, Company Director at Sales Consult.
Owen and Lisa discuss a broad range of sales topics such as discounting, pipeline management, how to recruit great sales people, an…
Our 34th guest is Kristofer Bunker, Founder & CEO at Hapi Health.
Owen and Kris discuss the challenges you have when growing out an outbound sales team aligned with growing revenue.
Including:
- The s…
Our 33rd guest is Gareth Steenson, Rugby Coach at Exeter Chiefs.
Owen and Gareth discuss how Gareth transitioned from a player to a coach and the similarities and differences to rugby and business…
In…
Our 31st guest is Alex Alleyne, Regional Sales Manager at Lacework.
Owen and Alex discuss: What makes a successful outbound prospector/cold caller?
Including:
- What makes a successful outbound prospec…
Our 32nd guest is Chris Duddridge, VP of Sales - EMEA at Soroco.
Owen and Chris discuss building out an outbound sales team from the ground up
Including:
- An overview of Chris’s experience building ou…
Our 30th guest is Emanuel Frauenlob, Co-Founder & CEO at Mesg.ai.
Owen and Emanuel discuss ideas exploring what sales looks like at the early stage of a start-up and the challenges and opportunities …
Our 28th guest is Rob Baxter, Director of Rugby at Exeter Chiefs.
Owen and Rob discuss ideas around leadership - Building sustained success over a long period of time:
- How do you manage to rebuild …
Our 29th guest is Matt Milligan, Co-Founder at Uhubs.
Owen and Matt discuss ideas around how a SaaS Founder transitions from selling and increasing revenue to growing a sales team. Including:
- Who Ma…
Our 27th guest is Louis Fernandes, VP of Sales, EMEA at Uberall.
Our Founder & CEO, Owen Richards, and Louis discuss aligning your sales and marketing teams to drive revenue?
Including:
- Louis Fernan…
Our 26th guest is Lauren McGuire, Head of EMEA Commercial Sales at LivePerson.
Our Founder & CEO, Owen Richards, and Lauren discuss how annoying is dirty data?
Including:
- Who Lauren McGuire is
- Wh…
Our 25th guest is Chris Dawson – Director at 6th Door Ltd.
Our CEO & Founder, Owen Richards, and Chris discuss how to structure the perfect cold call Including:
- Who Chris and 6th Door Ltd Are
- The …
Our 24th guest is Jenny Brennan – Senior Director of Inside Sales at Agorapulse.
Owen and Jenny discuss building an inside sales team from the first hire, to team of circa 10 and beyond Including:
- …
Our 23rd guest is Ollie Sharpe – VP of Revenue - EMEA at SalesLoft.
Owen and Ollie discuss culture in a sales team and why it’s important in drive a successful sales team Including:
- Who’s Ollie an…