Honest Conversations About Driving Sales and Scaling Revenue.
The podcast where two founders who’ve been in the sales trenches get candid about what really works when it comes to scaling revenue.
Hosted by Owen Richards (Founder & CEO, Air Marketing) and Josh Smith (Founder & CRO, CRO Connected), this podcast pulls no punches. It’s a sharp, witty, and often irreverent take on the world of sales leadership, demand generation, and revenue strategy. Expect real stories, raw opinions, and genuinely useful insights from founders, CROs, and top commercial operators who are actually doing the work—not just talking about it.
We're excited to unveil the revitalised version of the ON AIR: With Owen podcast, now with a more fluid, engaging format that resonates with the ever-evolving business landscape. "Honest Conversation…
Our 81st guest is Andy McCreadie, Managing Director at Sandler South West.
Owen and Andy discuss the challenges that sales teams face as they grow.
Including:
– Why do salespeople fail?
– What mistakes …
Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group.
Owen and Arden have a discussion around discovering the true essence of a brand.
Including:
– What ‘brand essence’ means and why it’s i…
Our 78th guest is David Allison, Founder of The Valuegraphics Project.
Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and in…
Our 79th guest is Adam Graham, Managing Director at Gray Matters and Founder of BD Matters.
Owen and Adam discuss the topic of diagnosing the root cause of sales inefficiency and offer practical solu…
Our 77th guest is Shaun Doherty, Owner of the555club.
Owen and Shaun discuss making space for clarity of thought, alleviating stress and being intentionally grateful; and how these things can elevate…
Our 76th guest is Dale Dupree, Founder & CSO of The Sales Rebellion.
Owen and Dale discuss how to ‘sell more and suck less’.
Including:
– An introduction to Dale and The Sales Rebellion
– How to stand o…
Our 75th guests are Julia Nimchinski (Co-Founder & CEO at HYPCCCYCL) and Justin Michael (Co-Founder at HYPCCCYCL).
They discuss alignment of sales and marketing teams; the role of salespeople as mark…
Our 73rd guest is James Shakespeare, Founder at Evosite.
James and Owen discuss the various growth stages along the journey of growing a small business (SME).
Including:
– Key challenges along the jour…
Our 74th guest is Alastair Banks, Co-Founder at Optix Solutions.
Alastair and Owen discuss personal brand – how any salesperson trying to drive new business can build a personal brand and use it to t…
Our 72nd guest is Kate King, Head of Recruitment at Seed Talent.
Kate and Owen discuss the world of SDR recruitment, as it looks now.
Including:
– Who is Kate and who are Seed Talent?
– The current stat…
Our 71st guest is Adam Weekes, Sales Lead for EMEA at Bigtincan.
Adam and Owen discuss prospecting via email.
Including:
– The do’s and don’ts when prospecting via email
– The current trends around sale…
Our 70th guest is John Richardson, Founder & CEO at ExP.
John and Owen discuss all things coaching for SDRs.
Including:
– What is coaching and why should managers be doing it?
– The differences between …
Our 69th guest is Robert Smart, Enterprise Account Executive at Haiilo.
Owen and Robert have an interesting discussion about Ideal Customer Profile (ICP).
Including:
– The definition and purpose of an …
Our 68th guest is Jack Shepherd, Co-Founder at The Social Shepherd.
Owen and Jack have an in-depth discussion around ‘demand capture’ and ‘demand creation’.
Including:
– Definition of the terms ‘Demand…
Our 67th guest is Omri Chosnek – Regional Sales Director at Salesforce.
Owen and Omri have an “all about sales” discussion…
Covering:
– Salesforce’s strategy for Demand Generation
– The biggest challeng…
Our 65th guest is Nicki Paterson, Chief Growth Officer of Solutions Driven.
Owen and Nicki discuss the importance of a growth plan in a business.
Including:
- What a growth plan is
- The importance of b…
Our 66th guest is Hannah Ajikawo – LinkedIn Top Voice in Sales 2021, Practice Lead for EMEA at Skaled Consulting and Director of Global Partnerships at Sistas In Sales.
Owen and Hannah discuss the sa…
Our 64th guest is Charles Smee, Founder & CEO of Transaction Focus.
Owen and Charles discuss best practices for expanding your business into international markets and territories.
Including:
– Most com…
Our 63rd guest is Chris Loveridge, Regional Sales Manager for EMEA at BigPanda, previously Account Director at SAP Customer Experience.
Owen and Chris discuss leveraging the team around you through a…