1. EachPod
EachPod
Next in Media - Podcast

Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Marketing Business Media Technology Tech News News
Update frequency
every 5 days
Average duration
31 minutes
Episodes
253
Years Active
2020 - 2025
Share to:
Why Traditional TV Companies Are Looking to Call Out Platforms on Brand Safety and Transparency

Why Traditional TV Companies Are Looking to Call Out Platforms on Brand Safety and Transparency

Next in Media spoke with Sean Cunningham, president and CEO of the Video Advertising Bureau, on the industries debate over what constitutes premium content, and why in his view brands should demand f…

00:35:34  |   Tue 03 Sep 2024
How to Build a Retail Media Network in 15 Minutes

How to Build a Retail Media Network in 15 Minutes

Next in Media spoke with Daniel Folkman, Gopuff's SVP of business, about the company's growing footprint in the ad business despite the fact that he thinks there are way too many retail media network…

00:25:31  |   Wed 21 Aug 2024
Is Google About To Be Broken Up?

Is Google About To Be Broken Up?

Next in Media spoke to Jason Kint, CEO of the publisher-focused trade group Digital Content Next, about the potential impact of Google's recent anti trust ruling, and what to expect next month when a…

00:27:02  |   Tue 13 Aug 2024
How Samsung Plans to Compete for TV Dollars With its Own FAST and Data

How Samsung Plans to Compete for TV Dollars With its Own FAST and Data

Next in Media spoke with Michael Scott, VP, Head of Sales & Operations, Samsung Ads, about where the South Korean TV manufacturer fits in the TV ad ecosystem.

Scott also talked about why Samsung is pu…

00:23:56  |   Tue 06 Aug 2024
How Google Dropped the Ball on a Post-Cookie Solution

How Google Dropped the Ball on a Post-Cookie Solution

Next in Media spoke with IAB Tech Lab CEO Anthony Katsur about the organization's infamous report on Google's Privacy Sandbox -and where the industry goes from here now that cookies may never go away…

00:41:48  |   Tue 30 Jul 2024
NBCU May Have Reason For Olympic Optimism

NBCU May Have Reason For Olympic Optimism

Next in Media talked to Sportico sports media reporter Anthony Crupi about why on demand streaming on Peacock plus old fashioned prime time might work for the Paris Games. Plus his thoughts on NBA ri…

00:41:38  |   Tue 23 Jul 2024
How Macy's is Quietly Building a New Profit Center From Retail Media

How Macy's is Quietly Building a New Profit Center From Retail Media

Next in Media spoke with Michael Krans, VP Macy’s Media Network, about his recent move from Walmart, how he's trying to evangelize an ad sales ulture inside a giant shopping organization, and why he'…

00:32:46  |   Tue 16 Jul 2024
A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers

A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers

Next in Media caught up with three top industry observers at Cannes - Human Ventures Joe Marchese, Pfizer's Wendy Aldrich and former Ernst & Young analyst Janet Balis on what AI is going to require o…

00:28:37  |   Tue 02 Jul 2024
The View on Retail Media - and  the State of Targeting -  from Europe

The View on Retail Media - and the State of Targeting - from Europe

Next in Media spoke with Alban Villani, CEO of Europe and Asia for Epsilon, about the state of ad targeting overseas, how that impacts spending trends and the growth of commerce media.

 

Takeaways

• Ret…

00:22:14  |   Tue 25 Jun 2024
How the pandemic accelerated Uber's advertising plans

How the pandemic accelerated Uber's advertising plans

Next in Media spoke with Megan Ramm Global Director, Head of CPG Partnerships at Uber about how the ride share app has looked to turn Uber Eats into the next great ad platform. Ramm also talked about…

00:25:11  |   Tue 18 Jun 2024
U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo

U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo

Next in Media spoke with U of Digital Founder Shiv Gupta about the Trade Desk's recent ranking of the top 100 publishers, why he thinks Nextflix has moved too slowly into advertising, and whether ad …

00:27:51  |   Tue 11 Jun 2024
Wny many brands are still too skittish about social medial

Wny many brands are still too skittish about social medial

Next in Media spoke to Jason Mitchell, Founder and CEO of social media agency Movement Strategy about why his team is constantly pushing brands to put their own social media output at the center of t…

00:31:36  |   Tue 04 Jun 2024
What the growth of Roblox says about the future of media and advertising

What the growth of Roblox says about the future of media and advertising

Next in Media spoke with Ashley McCollum, Head of Immersive Media Solutions at Roblox about the company's recent push into ad tech, and why brands need to get to know creators on the platform. McColl…

00:29:35  |   Tue 28 May 2024
Why the Paris Games - and Patrick Mahomes - May Put Peacock into a New Stratosphere

Why the Paris Games - and Patrick Mahomes - May Put Peacock into a New Stratosphere

Next in Media spoke with Alison Levin, President, Advertising and Partnerships at NBCUniversal, about how the company is opening up the Olympics to a whole new crop of advertisers while trying to cat…

00:27:46  |   Tue 21 May 2024
How brands are using TikTok to create new products, including Chipotle menu items

How brands are using TikTok to create new products, including Chipotle menu items

Next in Media spoke with Tim Natividad, US Head of Enterprise Sales at TikTok, about how the company is trying to vie for traditional TV dollars - while also helping brands embrace a whole new form o…

00:30:33  |   Tue 14 May 2024
How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton

How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton

Next in Media spoke with Melanie Brown, head of advanced TV at Tubi, about the company's unique origin story, and how the company is looking to lead a wider crop of brands to embrace CTV. Brown also …

00:23:57  |   Tue 07 May 2024
The IAB Thinks the FTC Hates Ads

The IAB Thinks the FTC Hates Ads

Next in Media spoke with Lartease Tiffith, Executive Vice President, Public Policy at the IAB about why we haven't seen more action resulting from the various state privacy laws, and whether the FTC …

00:37:41  |   Tue 30 Apr 2024
The Latest on Google Privacy Sandbox From Inside the Publishing Trenches

The Latest on Google Privacy Sandbox From Inside the Publishing Trenches

Next in Media spoke with Amanda Martin, SVP, Monetization & Business Strategy at Mediavine, about whether small to mid sized publishers are feeling the effects of cookies going away, and if they've g…

00:30:22  |   Tue 23 Apr 2024
Is gaming finally ready for an advertising explosion?

Is gaming finally ready for an advertising explosion?

Next in Media spoke with Amanda Rubin, EVP, Brand Solutions at Enthusiast Gaming, about some of the obstacles holding back gaming from becoming the next great ad medium. Rubin also helped break down …

00:35:47  |   Tue 16 Apr 2024
Trying to move ad spending past DEI box checking

Trying to move ad spending past DEI box checking

Next in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push marketers out of viewing the Latino community as a separate silo, and its …

00:36:17  |   Tue 09 Apr 2024
Disclaimer: The podcast and artwork embedded on this page are the property of Shield Strategic. This content is not affiliated with or endorsed by eachpod.com.