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Next in Media - Podcast

Next in Media

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.

Marketing Business Media Technology Tech News News
Update frequency
every 5 days
Average duration
31 minutes
Episodes
253
Years Active
2020 - 2025
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Why Traditional Media Companies are Stuck Watching Creators Surge

Why Traditional Media Companies are Stuck Watching Creators Surge

Next in Creator Media spoke with analyst Doug Shapiro, author of The Mediator, about how fundamentally the growth of creators is shifting consumption habits and media economics, and what Hollywood an…

00:28:33  |   Thu 12 Dec 2024
Inside Reddit's Plan to Become the Next Giant Ad Platform

Inside Reddit's Plan to Become the Next Giant Ad Platform

Next in Media spoke with Mike Romoff, Reddit's newly installed Chief Revenue Officer, about how the company has thrived amidst so many changes in consumer's social and digital habits, and why he thin…

00:26:42  |   Tue 10 Dec 2024
Why Brands May Need Creators in Their Product Development Teams

Why Brands May Need Creators in Their Product Development Teams

Next in Creator Media spoke with Ashley Rudder, Chief Creator Officer, DNY, about how brands need to not just let go of their creative control when working with creators on YouTube and TikTok, but ma…

00:21:23  |   Thu 05 Dec 2024
Why Amazon is Trying to Downplay its Retail Media Dominance

Why Amazon is Trying to Downplay its Retail Media Dominance

Next in Media spoke with Kepler's head of retail media Zach Ricchiuti about the state of eCommerce 2024, whether Cyber Monday still matters, and why Amazon is changing its story as it plays the long …

00:20:53  |   Tue 03 Dec 2024
The former President of Cameo Wants to Help Brands Go Shopping for Creators

The former President of Cameo Wants to Help Brands Go Shopping for Creators

Next in Creator Media spoke with Arthur Leopold, co-founder and CEO of Agentio, on how the startup promises to bring some order to creator and brand matchmaking. Leopold also talked about why other t…

00:30:04  |   Thu 21 Nov 2024
How to Reach Multicultural Audiences in the Stream-First Era

How to Reach Multicultural Audiences in the Stream-First Era

Next in Media spoke with Fuse Media's chief business officer Patrick Courtney about what advertisers get wrong about multicultural audiences media habits, the challenges in programming in the FAST sp…

00:22:55  |   Tue 19 Nov 2024
Ian Schafer on Why Creators Might Need Upfronts

Ian Schafer on Why Creators Might Need Upfronts

Next in Creator Media spoke with Ian Schafer, co-founder and president of Ensemble, on how he's trying to help brands connect with the top 1% of creators, while helping those folks build out full fle…

00:21:18  |   Thu 14 Nov 2024
What's it like for Advertisers to Wait Around for the DOJ, and Google

What's it like for Advertisers to Wait Around for the DOJ, and Google

Next in media spoke with Megan Jones, Chief Digital Officer at Digitas, about what she tells clients about a possible Google break up, and the never ending cookies saga. Jones also talked about why i…

00:28:20  |   Tue 12 Nov 2024
How CookIt Media Is Helping Brands And Creators Break Bread

How CookIt Media Is Helping Brands And Creators Break Bread

Next in Creator Media spoke with Laurie Buckle CEO and Founder, CookIt Media, about her journey from print's golden age to trying to wrangle the YouTube ecosystem. Buckle also talked about what brand…

00:27:31  |   Thu 07 Nov 2024
Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

Next in Media talked to the founder and CEO of Taboola about the state of the open web, what he thinks about the Google trial, and why publishers may have to start working together to compete for con…

00:32:43  |   Tue 05 Nov 2024
What's Really Holding Back Big Media From Doing More With Creators

What's Really Holding Back Big Media From Doing More With Creators

Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a strategy for creators, and whether Hollywood is missing the moment in harvesting …

00:20:37  |   Thu 31 Oct 2024
Sir Martin on AI, Google, and Trump

Sir Martin on AI, Google, and Trump

Next in Media, spoke with S4 Capital founder and executive chairman Sir Martin Sorrell about the state of the ad business heading into a very uncertain year. Sorrell gave his take on Google's trial, …

00:27:08  |   Tue 29 Oct 2024
Should We Really Treat Creators Like Mini Media Companies?

Should We Really Treat Creators Like Mini Media Companies?

Next in Creator Media spoke with Gaz Alushi, President, Measurement and Analytics at Whalar about whether brands are spending enough with creators, and the challenge they face in how to measure these…

00:25:42  |   Thu 24 Oct 2024
Can Comcast, Paramount and Charter Work Together To Grow CTV?

Can Comcast, Paramount and Charter Work Together To Grow CTV?

Blockgraph CEO Jason Manningham talked about the TV joint venture is courting local and small advertisers by promising them an easy way to do targeted ads on streaming.

Sponsored By Moloco & Epsilon

Ta…

00:17:57  |   Tue 22 Oct 2024
How Roku Plans To Bring All Those Instagram Advertisers To TV

How Roku Plans To Bring All Those Instagram Advertisers To TV

Next in Media spoke with Peter Hamilton, Head of Ad Innovation at Roku, about the state of CTV ad products, the company's new self-serve ad product, and what's holding back more social media brands f…

00:28:27  |   Tue 15 Oct 2024
Meet The Company That Brought Ryan's World To The Big Screen

Meet The Company That Brought Ryan's World To The Big Screen

Next in Media spoke with Julia Moonves, pocket.watch’s SVP, Advertising Sales & Brand Partnerships, about navigating the kids ad market in YouTube era, and whether we're about to see a number of kid …

00:27:02  |   Tue 08 Oct 2024
So, How Is Google's Ad Tech Trial Going?

So, How Is Google's Ad Tech Trial Going?

Next in Media spoke with Ronan Shields, who covers ad tech for Digiday, about how the DOJ's case against Google is going in the ongoing ad tech trial, and whether he thinks this case will really resh…

00:25:37  |   Tue 01 Oct 2024
The Dangers Of The Ad Buying Industry's 'Overcorrection' Toward Performance

The Dangers Of The Ad Buying Industry's 'Overcorrection' Toward Performance

Next in Media spoke to Karen Benson, EVP of integrated media at Deutsch New York about why she's worried that some brands have gone overboard on spending with ROI-friendly vehicles like social platfo…

00:24:32  |   Tue 24 Sep 2024
How Crunchyroll Quietly Became A Streaming War Victor

How Crunchyroll Quietly Became A Streaming War Victor

Next in Media spoke with Rob Sands, Crunchyroll’s Senior Vice President of Business Development, about how the anime-centric media company became an under the radar juggernaut in streaming, gaming an…

00:23:52  |   Tue 17 Sep 2024
An Insider's Take On How YouTube Became A CTV Force

An Insider's Take On How YouTube Became A CTV Force

Next in Media spoke with former Google executive Denis Crushell, CCO of Precise.TV, about the early days of YouTube's ads and programming strategy, and how the company is doing surging into TV while …

00:31:03  |   Tue 10 Sep 2024
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