Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.
This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.
In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.
You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.
The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.
- Update frequency
- every 8 days
- Average duration
- 42 minutes
- Episodes
- 200
- Years Active
- 2017 - 2025
80: Reducing Churn by 50% (w/ Unstack's Chris Cardone)
Chris Cardone, Customer Success Lead at Unstack, talked with John Bonini on an episode of the Metrics and Chill podcast. Chris shared how Unstack approaches one key metric that’s crucial for SaaS bus…
00:20:02 |
Fri 19 Mar 2021
79: Increasing Product Signups by 30% (w/ Ben Sailer, CoSchedule)
In this episode of Metrics & Chill, John Bonini talked with Ben Sailer, Inbound Marketing Director at CoSchedule, about how the team at CoSchedule refocused their content strategy on driving trials a…
00:24:27 |
Fri 12 Mar 2021
78: Generating High Value MQLs (w/ Jasz Rae Digital)
In this episode of the Metrics & Chill podcast, John Bonini caught up with Jasz Joseph, founder and Digital Marketing Strategist at Jasz Rae Digital. Jasz and John talked about how Jasz’s agency has …
00:19:40 |
Fri 05 Mar 2021
77: How Nextiny Turns Video Into Leads and Sales
In this episode of Metrics and Chill, John Bonini sat down with Gabe Marguglio, founder and CEO at Nextiny. Gabe and John talked about how the team at Nextiny has turned video marketing into a lead g…
00:23:40 |
Fri 26 Feb 2021
76: How Growth Machine Turns Podcasts Into Conversions
Recently, John Bonini connected with Amanda Natividad, Head of Marketing at Growth Machine, for an episode of our Metrics & Chill podcast. Amanda told John all about how they’ve turned a notoriously …
00:21:55 |
Fri 19 Feb 2021
75: How Bonjoro Doubled Trial Conversions with Personalized Video
As Head of Growth, Casey shared how Bonjoro approached one key metric in particular: trial conversions. A software app for sending personalized video emails to onboard new customers and clients, Bonj…
00:23:23 |
Fri 12 Feb 2021
74: JD Sherman / HubSpot's COO On How Its Mission Has Inspired Growth Through The Years
JD Sherman, HubSpot's COO for the past 8 years, joined the podcast a few weeks ahead of his announcement that he will be leaving HubSpot in July of '21. Here, he talks about his working relationship …
00:44:02 |
Thu 07 May 2020
73: Patrick Shea / How HubSpot Built A Community of Thriving Partners & What SMBs Can Learn from Enterprise (& Vice Versa)
An old friend Patrick Shea joins the pod to discuss the early days of HubSpot's partner program, how they went about building a powerful and thriving partner community, his transition to enterprise a…
01:05:30 |
Wed 15 Apr 2020
72: John & Pete / How Databox Uses Live Chat For Sales & Support (& Why It Took So Long To Roll It Out)
Today Pete Caputa joins the podcast to talk about how Databox is leveraging live chat + email in both the sales and support functions, how the approach differs from the traditional sales approach, an…
00:39:11 |
Wed 18 Mar 2020
71: April Dunford / Product Positioning Has a Positioning Problem––Here's How to Solve It
April Dunford joins the podcast to discuss her surprise (at least to her) hit book, Obviously Awesome. On this episode, we dig into some of the core product positioning lessons that April discusses i…
00:45:55 |
Tue 10 Mar 2020
70: Benji Hyam / Inside Grow & Convert's Content Marketing Framework for Growing Traffic, Leads, & Sales Through Content
Benji Hyam shares his experience running content marketing for a few companies in San Francisco and how that inspired him to start 2 companies––Wordable and Grow and Convert. The latter, a content ma…
00:55:00 |
Wed 04 Mar 2020
69: Lindsay Tjepkema / Will Casted Become The HubSpot for Podcasts? Inside the First Podcast Platform for B2B
On this episode, Casted CEO and cofounder Lindsay Tjepkema joins the show to talk about its recent public launch and round of funding, how the company is growing and what's been working so far, and w…
00:39:03 |
Tue 25 Feb 2020
68: Meghan Keaney Anderson / A Decade(ish) of Marketing at HubSpot
Meghan Keaney Anderson, VP of Marketing at HubSpot, joins the pod to provide what is essentially an oral history of marketing at HubSpot. Anderson has been with HubSpot for 9 years, and in her words,…
00:45:40 |
Tue 18 Feb 2020
67: Wes Bush / Why Product-Led Growth Is Outperforming Traditional Marketing & Sales Teams
In this episode, Wes Bush, author of Product-Led Growth, sits down with John to discuss all things PLG, including how it's different from marketing + sales-led organizations, the key levers for trans…
00:30:38 |
Tue 11 Feb 2020
66: Devin Bramhall / How Animalz Produces The World's Best Content
Today we're joined by Devin Bramhall, VP of Marketing at Animalz and previously head of content at Help Scout. Animalz is a content marketing services company that works with some of the most well-kn…
00:42:46 |
Tue 04 Feb 2020
65: Daniel Waas / Lessons from 10 Years of Growing GoToWebinar
Daniel Waas spent 10 years managing and working on the same product––GoToWebinar. First with Citrix and later, after an acquisition, with LogMeIn, Waas's strength was perfecting and marketing a produ…
00:52:08 |
Tue 28 Jan 2020
64: David Rostan / Calendly's Approach to Freemium & How Competition Sharpened Its Positioning
David Rostan, former VP of Sales & Marketing at Calendly, joins the pod to talk about how freemium helped shape Calendly's go-to-market approach and how growing market competition in the effort to ow…
00:37:28 |
Tue 21 Jan 2020
63: John & Pete / Company Performance Is Not A Passive Sport
We’re back! In this episode, John and Pete return for some friendly banter and conversation around how Databox approaches reporting on company performance including what gets measured, the cadence of…
00:53:21 |
Mon 06 Jan 2020
62: Melissa Matlins / Vimeo’s Journey to Full-Service SaaS & 1M Paying Subscribers
Vimeo's VP of Marketing, Melissa Matlins, dives deep into Vimeo's journey to become a full-service video platform and how they're repositioning the brand to support that.
00:38:45 |
Mon 09 Dec 2019
61: Dan Slagen / How (and Why) ThriveHive Went All-In On Small, Local Businesses
ThriveHive CMO Dan Slagen joins John to discuss:
- the challenges of marketing to the SMB
- how to develop a marketing strategy for a high-churn, high CAC audience
- how to foster a better working re…
00:44:39 |
Mon 02 Dec 2019
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