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Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. - Podcast

Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.

In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.

You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.

The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.

Growth Startup Sales Business Marketing
Update frequency
every 8 days
Average duration
42 minutes
Episodes
200
Years Active
2017 - 2025
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100: Doubling Free-to-Paid Conversion Rate (w/ Amanda Natividad, SparkToro)

100: Doubling Free-to-Paid Conversion Rate (w/ Amanda Natividad, SparkToro)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you alwa…

00:40:05  |   Wed 20 Jul 2022
99: Growing HIRO Pipeline by 76% (w/ Chris Walker, Refine Labs)

99: Growing HIRO Pipeline by 76% (w/ Chris Walker, Refine Labs)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you alwa…

00:38:06  |   Wed 13 Jul 2022
98: Increasing Sales Efficiency Ratio (w/ Josh Ho, Referral Rock)

98: Increasing Sales Efficiency Ratio (w/ Josh Ho, Referral Rock)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you alwa…

00:32:28  |   Wed 06 Jul 2022
97: Increasing Free Trial to Customer Conversion to 70% (w/ Jason Rozenblat, CallRail)

97: Increasing Free Trial to Customer Conversion to 70% (w/ Jason Rozenblat, CallRail)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you alwa…

00:32:57  |   Wed 29 Jun 2022
96: Improving Website Conversion Rate by 6% (w/ Adam Goyette, Help Scout)

96: Improving Website Conversion Rate by 6% (w/ Adam Goyette, Help Scout)

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you alwa…

00:33:04  |   Thu 23 Jun 2022
95: Increasing % of Client Goals Achieved (w/ Jonathan Dane, KlientBoost)

95: Increasing % of Client Goals Achieved (w/ Jonathan Dane, KlientBoost)

In this episode of Metrics & Chill, KlientBoost’s founder, Jonathan Dane joins the show to talk about how identifying and improving one metric helped boost customer engagement, customer retention, pr…
00:26:31  |   Fri 02 Jul 2021
94: Reducing Customer Service Response Time by 90% (w/ Databox)

94: Reducing Customer Service Response Time by 90% (w/ Databox)

In this episode of Metrics & Chill podcast, find out how Databox reduced median first response time from more than 3 hours to just 17 minutes. Learn what the team did, how they did it, and measures t…
00:25:33  |   Fri 25 Jun 2021
93: Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing

93: Google’s Page Experience Update: How to Better Prepare Your Agency and Clients According to Pepperland Marketing

In this episode of Metrics and Chill, Sean Henri, Founder and CEO at Pepperland marketing, shares the latest Google Page Experience update details, including how his agency prepared themselves and th…
00:32:40  |   Fri 18 Jun 2021
92: Increasing SQLs by 142% (w/ Marc Thomas, Powered by Search)

92: Increasing SQLs by 142% (w/ Marc Thomas, Powered by Search)

In this episode of Metrics and Chill, Mark Thomas, Head of Growth at Powered by Search, walked us through how he, as the only marketing hire, drove the strategy that led to an increase in Sales Quali…
00:26:55  |   Fri 11 Jun 2021
91: Reducing Revenue Churn Rate by 12% (w/ Logan Lyles, Sweet Fish Media)

91: Reducing Revenue Churn Rate by 12% (w/ Logan Lyles, Sweet Fish Media)

In this episode of the Metrics & Chill podcast, Logan Lyles, VP of Customer Experience at Sweet Fish Media, talked about how they lowered revenue churn from 15% to 3% in 12 months despite the pandemi…
00:23:11  |   Fri 04 Jun 2021
90: Improving Clients' Goal Conversion Rates 77% (w/ Frank Isca, the Weidert Group)

90: Improving Clients' Goal Conversion Rates 77% (w/ Frank Isca, the Weidert Group)

Jonathan Stanis, Director of User Experience, and Frank Isca, a strategist at Weidert Group, joined John Bonini on an episode of the Metrics and Chill podcast to discuss how they improved one key met…
00:25:13  |   Fri 28 May 2021
89: Growing Active Audience Rate by 17% (w/ Mike Donnelly, Seventh Sense)

89: Growing Active Audience Rate by 17% (w/ Mike Donnelly, Seventh Sense)

In this episode of the Metrics & Chill podcast, Mike Donnelly, founder and CEO at Seventh Sense, talked about the right way to measure and improve one important email marketing metric: active audienc…
00:24:04  |   Fri 21 May 2021
88: Growing Trial Signups by 70% (w/ Robbie Richards, Virayo Marketing)

88: Growing Trial Signups by 70% (w/ Robbie Richards, Virayo Marketing)

Recently, Robbie Richards, director of SEO at Virayo Marketing sat down with John Bonini for an episode of the Metrics & Chill podcast. Richards discussed how they helped a client generate quality tr…
00:19:59  |   Fri 14 May 2021
87: Generating Sales Pipeline & Revenue via LinkedIn (w/ Alex Boyd, RevenueZen)

87: Generating Sales Pipeline & Revenue via LinkedIn (w/ Alex Boyd, RevenueZen)

In this episode of Metrics and Chill, Alex Boyd, CEO of RevenueZen, explained how one personal LinkedIn account contributes a huge chunk of the agency’s sales pipeline and revenue.
00:21:42  |   Fri 07 May 2021
86: Growing Activations from the Blog by 400% (w/ Stephanie Donily, Zapier)

86: Growing Activations from the Blog by 400% (w/ Stephanie Donily, Zapier)

In this episode of the Metrics & Chill podcast, Stephanie Donily, Head of Content & Communications at Zapier, shared how they turned a successful blog into a full-funnel conversion driver.
00:20:48  |   Fri 30 Apr 2021
85: Boosting MRR by 20% (w/ Ramli John, ProductLed)

85: Boosting MRR by 20% (w/ Ramli John, ProductLed)

In this episode of Metrics & Chill, Ramli John, Manager Director at ProductLed, talked about how the company took advantage of one often overlooked metric to increase MRR for clients - activation.
00:26:09  |   Fri 23 Apr 2021
84: Growing Revenue Per Customer by 400% (w/ Patrick Campbell, ProfitWell)

84: Growing Revenue Per Customer by 400% (w/ Patrick Campbell, ProfitWell)

In this episode of Metrics & Chill, learn how Patrick Campbell, Founder & CEO of ProfitWell grows one metric that’s crucial for both them and their customers: revenue per customer.
00:30:50  |   Fri 16 Apr 2021
83: Reducing Time to Conversion by 50% (w/ Tommy Walker, WalkerBots Content Studios)

83: Reducing Time to Conversion by 50% (w/ Tommy Walker, WalkerBots Content Studios)

In this episode of Metrics & Chill, Tommy Walker, founder of WalkerBots Content Studios, talked about how they approach one often overlooked metric they believe is crucial for content marketing succe…
00:32:03  |   Fri 09 Apr 2021
82: Growing Targeted Organic Traffic 1600% (w/ Chris Strom, ClearPivot)

82: Growing Targeted Organic Traffic 1600% (w/ Chris Strom, ClearPivot)

In this episode on Metrics & Chill podcast, Chris Strom—founder and Principal at ClearPivot—sat down with John Bonini and walked him through how ClearPivot took a strategic approach to grow organic s…
00:24:00  |   Fri 02 Apr 2021
81: Increasing Conversions (w/ Tyler Pigott, Lone Fir Creative)

81: Increasing Conversions (w/ Tyler Pigott, Lone Fir Creative)

In this episode of the Metrics & Chill podcast, John Bonini talked with Tyler Pigott of Lone Fir Creative, a digital and inbound marketing agency focused on driving conversions through copy. As found…
00:23:49  |   Fri 26 Mar 2021
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