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Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. - Podcast

Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.

 Databox

This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions.

In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines.

You’ll hear stories of real challenges, real results, and the data-driven moves that made all the difference.

The best B2B companies don’t just look at metrics—they use them to take action. Move The Needle will help you do the same.

Growth Startup Sales Business Marketing
Update frequency
every 8 days
Average duration
42 minutes
Episodes
200
Years Active
2017 - 2025
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60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First

60: Maria Pergolino / How ActiveCampaign Grew to 80k Customers By Focusing On Product First

ActiveCampaign's CMO, Maria Pergolino, joins Ground Up to share: - how the company netted 80,000 customers by focusing more on product and less on marketing - why she's joined the company now and ho…
00:44:50  |   Mon 25 Nov 2019
59: Ryan Bonnici / Inside G2's Explosive Growth

59: Ryan Bonnici / Inside G2's Explosive Growth

Ryan Bonnici, CMO at G2, checks in after 2 years at the company to share: - how they grew the team from 5 to 80 people - how he structures the marketing team into 3 pillars - how the marketing team m…
00:52:06  |   Mon 18 Nov 2019
58: Andy Cook / Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

58: Andy Cook / Inside Tettra’s Long, Winding, and Persistent Path Toward Achieving Profitability

Andy Cook, cofounder and CEO at Tettra––a company wiki and internal knowledge base software––shares the company's journey from "Ramen profitability" to actual profitability over the course of several…
00:49:10  |   Mon 11 Nov 2019
57: Elle Woulfe / Building a Content Engine, Brand-Centric Demand Gen, & The Importance of Left Brain/Right Brain Marketers

57: Elle Woulfe / Building a Content Engine, Brand-Centric Demand Gen, & The Importance of Left Brain/Right Brain Marketers

Elle Woulfe, a martech veteran with over 12 years working in SaaS for companies like Eloqua, Lattice Engines, and Path Factory shares her experiences in: - building a content marketing engine - hiri…
00:46:20  |   Mon 04 Nov 2019
56: Ellie Mirman / From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook

56: Ellie Mirman / From HubSpot to Toast to Crayon: The Evolution of the Inbound Marketing Playbook

Ellie Mirman, CMO at Crayon, shares details on the early days of building the inbound marketing playbook at HubSpot, how the channels and mediums have changed, and how she’s successfully employed tha…
00:48:34  |   Mon 28 Oct 2019
55: Kieran Flanagan / How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

55: Kieran Flanagan / How HubSpot Instilled a Culture of Growth That Expanded Well Beyond Marketing

Kieran Flanagan, HubSpot's VP of Marketing, talks about the early days of freemium at HubSpot, instilling a growth discipline that expanded well beyond the marketing team, managing cross-functional t…
00:41:45  |   Mon 21 Oct 2019
54: Joe Martin / How CloudApp Grew to 3 Million Users Without a Marketer on Staff

54: Joe Martin / How CloudApp Grew to 3 Million Users Without a Marketer on Staff

On this episode of Ground Up, Joe Martin shares: - CloudApp's journey to becoming a thought leader in customer experience, productivity, and collaboration. - How to get the marketing right for your…
00:44:52  |   Mon 14 Oct 2019
53: Justin Jackson / How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

53: Justin Jackson / How a Vulgar Card Game Helped Shape Transistor & Disrupt Podcast Hosting

Transistor cofounder Justin Jackson shares why he and his co-founder Jon started a "boring" podcast hosting company, how they netted their first 100+ customers, and how they modeled their growth in o…
00:49:59  |   Mon 07 Oct 2019
52: Rebecca Corliss / Marketing in Survival Mode with Owl Labs (And HubSpot)

52: Rebecca Corliss / Marketing in Survival Mode with Owl Labs (And HubSpot)

Rebecca Corliss talks about landing press coverage before you have a product or website, building a brand and content marketing engine from scratch, and marketing through survival mode.
00:43:26  |   Mon 30 Sep 2019
51: Ben Jabbawy / Privy's Journey Back from (Almost) Out-of-Business

51: Ben Jabbawy / Privy's Journey Back from (Almost) Out-of-Business

On this episode of Ground Up, Ben Jabbawy talks about pivoting, a failed acquisition, and how a handful of loyal customers helped fund their early growth.
00:43:40  |   Thu 26 Sep 2019
50: Shane Murphy-Reuter / Intercom's SVP of Marketing On The Power of Consistent Messaging & Clear Differentiation

50: Shane Murphy-Reuter / Intercom's SVP of Marketing On The Power of Consistent Messaging & Clear Differentiation

On this episode of Ground Up, Shane Murphy joins John to discuss consistency in messaging, moving upmarket, and how to differentiate in a crowded market.
00:40:06  |   Tue 24 Sep 2019
49: Patrick Campbell / Lessons from 7+ Years of Bootstrapping ProfitWell

49: Patrick Campbell / Lessons from 7+ Years of Bootstrapping ProfitWell

Patrick Campbell sits down with John to share the peaks and valleys of bootstrapping ProfitWell over the last 7 years, including making $0 in year one, managing product/market fit, building a consult…
00:52:42  |   Mon 23 Sep 2019
48: Kyle Lacy / How Lessonly Built a Thriving Community–One Llama at a Time

48: Kyle Lacy / How Lessonly Built a Thriving Community–One Llama at a Time

On this episode, Kyle Lacy sits down with John Bonini to discuss brand-building, communicating your brand's vision, and battling imposter syndrome.
00:26:45  |   Tue 17 Sep 2019
47: Jeanne Hopkins / Building Lola.com's Marketing Engine from Scratch

47: Jeanne Hopkins / Building Lola.com's Marketing Engine from Scratch

Jeanne Hopkins sits down with John to discuss building a marketing engine when you have no historical data/context, building a strong team, nurturing relationships, team accountability, and more.
00:41:14  |   Mon 16 Sep 2019
46: Ground Table / Are website forms dying? Are chatbots a better experience?

46: Ground Table / Are website forms dying? Are chatbots a better experience?

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you alwa…

00:33:27  |   Thu 21 Feb 2019
45: Doug Davidoff / HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

45: Doug Davidoff / HubSpot Sales Enterprise: The Great, The Good, The Bad and The Ugly

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you alwa…

01:41:03  |   Tue 29 Jan 2019
44: Jimmy Daly / Lessons from One of the Best Content Marketers in the World

44: Jimmy Daly / Lessons from One of the Best Content Marketers in the World

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you alwa…

00:40:35  |   Tue 29 Jan 2019
43: Pete Caputa & Brian Moseley / 2 Years of Sales Lessons at Databox

43: Pete Caputa & Brian Moseley / 2 Years of Sales Lessons at Databox

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you alwa…

01:16:06  |   Tue 22 Jan 2019
42: Chris Savage / Wistia's Moment of Clarity

42: Chris Savage / Wistia's Moment of Clarity

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you alwa…

00:44:08  |   Tue 13 Nov 2018
41: Agency Spotlight / How James Robert Lay Went From Near Divorce to a More Balanced Life

41: Agency Spotlight / How James Robert Lay Went From Near Divorce to a More Balanced Life

Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you alwa…

00:50:12  |   Fri 02 Nov 2018
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