MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Why Big Social Is Focused On Newsletters -- Colin Kinsella // Faveeo
Today, Ben continues the conversation with former CEO of Havas Media and current advisor to Essentials Newsletters, Colin Kinsella, talking about why “big social” is focused on creating newsletters.
00:17:27 |
Wed 14 Jul 2021
Changes In The Media Landscape -- Colin Kinsella // Faveeo
Colin Kinsella, former CEO of Havas Media and current advisor to Essentials Newsletters, talks with Ben about some of the changes that he’s seen in the media landscape throughout his career.
00:18:31 |
Tue 13 Jul 2021
The Career Of A Marketing Media Maven -- Colin Kinsella // Faveeo
Today, the former CEO of Havas Media and advisor to Essentials Newsletters, Colin Kinsella, talks with Ben about the strategies, tactics, and technologies you need to think about when launching a med…
00:15:58 |
Mon 12 Jul 2021
How To Build A Sales And Marketing Alignment Roadmap -- Ryan Ruud // Lake One
Today we discuss how to create a roadmap for marketing and sales alignment with Ryan Ruud, Founder and CEO at Lake One.
00:18:49 |
Sun 11 Jul 2021
The ROI Of Sales & Marketing Alignment -- Ryan Ruud // Lake One
Today we talk about the value and incremental ROI of sales and marketing alignment with Ryan Ruud, Founder and CEO at Lake One.
00:23:31 |
Sat 10 Jul 2021
Digital Fraud In America 2021 -- Curtis Boyd / Objection Co
Founder of Objection.Co, Curtis Boyd talks with Ben about the status of digital fraud in America in 2021.
00:12:06 |
Fri 09 Jul 2021
Reputation Hackers Secrets -- Curtis Boyd / Objection Co
Founder of Objection.Co, Curtis Boyd talks with Ben about the status of digital fraud and reputation hackers’ secrets.
00:16:31 |
Thu 08 Jul 2021
The Truth About Fake Reviews -- Curtis Boyd / Objection Co
Today, Ben and Curtis Boyd, Founder of Objection.Co, talk about the status of digital fraud and the truth behind fake reviews.
00:23:45 |
Wed 07 Jul 2021
The Science Of Measuring Audience Engagement -- Dr. Nick Hobson // Emotive Technologies Inc.
Chief scientist at Emotive Technologies, Dr. Nick Hobson, talks with Ben about the science of measuring audience engagement.
00:19:34 |
Tue 06 Jul 2021
What Attitudes Drives Consumer Behaviours -- Dr. Nick Hobson // Emotive Technologies Inc.
Dr. Nick Hobson, chief scientist at Emotive Technologies talks with Ben about the scientific approach to understanding consumer behavior.
00:21:21 |
Mon 05 Jul 2021
Understanding Journey Analytics -- Steven Kiger // Rocket Labs
Today we talk about journey analytics with Steven Kiger, Chief Product Officer at Rocket Labs.
00:15:00 |
Sun 04 Jul 2021
How To Manage Digital Transformation -- Steven Kiger // Rocket Labs
Today we discuss how to go through a digital transformation with Steven Kiger, Chief Product Officer at Rocket Labs.
00:18:38 |
Sat 03 Jul 2021
Generating 30 Reviews & 17K Downloads In A Month -- Benjamin Shapiro // benjshap LLC
Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about the different ways you can generate reviews.
00:11:46 |
Fri 02 Jul 2021
Building The MarTech Podcast -- H1 2021 -- Benjamin Shapiro // benjshap LLC
Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about what’s currently going on at the MarTech podcast.
00:20:27 |
Thu 01 Jul 2021
How To Monetize Your Podcast With Sponsorships -- David Tintner // ThoughtLeaders
Today, Ben and David Tintner, CEO and co-founder of ThoughtLeaders, discuss what content creators have to gain and how they can use sponsorships to monetize their content.
00:20:39 |
Wed 30 Jun 2021
What Brands Are Really Looking For In A Sponsorship Campaign -- David Tintner // ThoughtLeaders
Today, Ben and David Tintner, CEO and co-founder of ThoughtLeaders, discuss all of the lessons that he has learned over years, while connecting brands to their ideal sponsors.
00:21:40 |
Tue 29 Jun 2021
From Side-Hustle To A Multi-Million Dollar SAAS Company -- David Tintner // ThoughtLeaders
Today, Ben and David Tintner, CEO and co-founder of ThoughtLeaders, talk about how he grew ThoughtLeaders from a side hustle to a million dollar SAAS company.
00:13:56 |
Mon 28 Jun 2021
Social B2B Selling With LinkedIn // Logan Lyles -- Sweetfish Media
Today we continue talking about creating awareness for B2B businesses. Joining us is Logan Lyles, who is the Director of Partnerships at Sweet Fish Media, which is an enterprise podcast production ag…
00:24:22 |
Sun 27 Jun 2021
Repurposing Content To Boost B2B Awareness // Logan Lyles -- Sweetfish Media
Today we discuss why B2B businesses are increasingly dependent on multimedia content production with Logan Lyles, the Director of Partnerships at Sweet Fish Media.
00:19:21 |
Sat 26 Jun 2021
SMB Differentiation: Prioritizing Customer Relationships - Palmer Houchins // CallRail
Today we discuss how to build and grow customer relationships with Palmer Houchins, the VP of Marketing at CallRail.
00:12:30 |
Fri 25 Jun 2021
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