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MarTech Podcast ™ // Marketing + Technology = Business Growth - Podcast

MarTech Podcast ™ // Marketing + Technology = Business Growth

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.


Technology Careers Business Marketing Growth
Update frequency
every day
Average duration
17 minutes
Episodes
2313
Years Active
2018 - 2025
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Marketing With Ductape & Podcasts -- John Jantsch / Duct Tape Marketing

Marketing With Ductape & Podcasts -- John Jantsch / Duct Tape Marketing

Ben chats with John Jantsch, the founder of Duct Tape Marketing, about his personal marketing strategy using his books and his podcast.
00:12:05  |   Tue 03 Aug 2021
The Ultimate Marketing Engine -- John Jantsch / Duct Tape Marketing

The Ultimate Marketing Engine -- John Jantsch / Duct Tape Marketing

Ben chats with John Jantsch, the founder of Duct Tape Marketing, about his newest book, The Ultimate Marketing Engine.
00:18:59  |   Mon 02 Aug 2021
Strategies For Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension

Strategies For Optimizing Your Retargeting Campaigns -- Daniel Daines-Hutt // Inbound Ascension

Today we rebroadcast our conversation with Daniel Daines-Hutt, who is the founder of Amp My Content and Inbound Ascension.
00:22:18  |   Sun 01 Aug 2021
How To Develop A Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension

How To Develop A Retargeting Audience -- Daniel Daines-Hutt // Inbound Ascension

Today we rebroadcast our conversation with Daniel Daines-Hutt, Founder of Amp My Content and Inbound Ascension.
00:37:49  |   Sat 31 Jul 2021
Why 85% Of Podcasts Aren’t Making Money -- Agnes Kozera // Podcorn

Why 85% Of Podcasts Aren’t Making Money -- Agnes Kozera // Podcorn

Today, Agnes Kozera, co-founder of Podcorn, Talks to Ben about why 85% of podcasters aren’t making any money.
00:25:24  |   Fri 30 Jul 2021
Private Equity's Take On Digital Transformation -- Paul Szyarto  // PS Group Holdings

Private Equity's Take On Digital Transformation -- Paul Szyarto // PS Group Holdings

The president of PS Group Holdings, Paul Szyarto, chats with Ben about private equity’s take on digital transformation.
00:19:37  |   Thu 29 Jul 2021
Growth Acceleration Secrets From The Private Equity POV -- Paul Szyarto  // PS Group Holdings

Growth Acceleration Secrets From The Private Equity POV -- Paul Szyarto // PS Group Holdings

Paul Szyarto, president of PS Group Holdings, talks to Ben about his growth acceleration secrets from the private equity point of view.
00:22:13  |   Wed 28 Jul 2021
The Hybrid Future Is Of Marketing -- Steve Daheb // ON24

The Hybrid Future Is Of Marketing -- Steve Daheb // ON24

Today, Ben chats with Steve Daheb, CMO of On24, about the hybrid future of marketing.
00:14:58  |   Tue 27 Jul 2021
Digital vs. In-Person Experiences in 2021 -- Steve Daheb // ON24

Digital vs. In-Person Experiences in 2021 -- Steve Daheb // ON24

Steve Daheb, CMO of On24 chats with Ben about digital versus personal experiences in 2021.
00:17:10  |   Mon 26 Jul 2021
Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study)-- AJ Wilcox // B2Linked

Optimizing & Scaling LinkedIn Ads (Hypothetical Case Study)-- AJ Wilcox // B2Linked

Today we discuss how to optimize and scale your LinkedIn ad campaigns with AJ Wilcox, who is the founder of B2Linked.
00:23:47  |   Sun 25 Jul 2021
Are LinkedIn Organic Or Paid Ads Better For Your Brand? -- AJ Wilcox // B2Linked

Are LinkedIn Organic Or Paid Ads Better For Your Brand? -- AJ Wilcox // B2Linked

Today we discuss how to evaluate if LinkedIn ads are right for your business with AJ Wilcox, the founder of B2Linked.
00:27:40  |   Sat 24 Jul 2021
Sports Marketing Podcasts Opportunities -- Jennifer Davis // Learfield IMG College

Sports Marketing Podcasts Opportunities -- Jennifer Davis // Learfield IMG College

Today, Ben and Jennifer Davis, CMO of Learfield IMG College discuss his idea for a sports podcast.
00:13:52  |   Fri 23 Jul 2021
Radio's Role In Sports Marketing -- Jennifer Davis // Learfield IMG College

Radio's Role In Sports Marketing -- Jennifer Davis // Learfield IMG College

Today, Ben chats with Jennifer Davis, CMO of Learfield IMG College about the role that audio plays in sports marketing.
00:17:26  |   Thu 22 Jul 2021
Collegiate Sports And Consumer Brand Marketing Challenges -- Jennifer Davis // Learfield IMG College

Collegiate Sports And Consumer Brand Marketing Challenges -- Jennifer Davis // Learfield IMG College

Today, Jennifer Davis, CMO of Learfield IMG College, speaks with Ben about collegiate sports and consumer brand marketing challenges.
00:17:40  |   Wed 21 Jul 2021
Reaching Sales And Marketing Alignment -- Brandon Redlinger // ringDNA

Reaching Sales And Marketing Alignment -- Brandon Redlinger // ringDNA

Today, Ben and Brandon Redlinger, the senior director of product marketing at RingDNA discuss reaching the holy grail of sales and marketing alignment.
00:15:00  |   Tue 20 Jul 2021
Using Account-Based Marketing (ABM) To Accelerate Growth -- Brandon Redlinger // ringDNA

Using Account-Based Marketing (ABM) To Accelerate Growth -- Brandon Redlinger // ringDNA

Today, Ben chats with Brandon Redlinger, the senior director of product marketing at RingDNA about using account-based marketing to accelerate your growth.
00:18:23  |   Mon 19 Jul 2021
How Marketers & Mobile Carriers Intersecting The Mobile Unlock Screen -- Adrian Velthuis // Mobile Posse

How Marketers & Mobile Carriers Intersecting The Mobile Unlock Screen -- Adrian Velthuis // Mobile Posse

Today we discuss how marketers and mobile carriers are intersecting the mobile unlock screen with Adrian Velthuis, Chief Revenue Officer at Mobile Posse.
00:15:28  |   Sun 18 Jul 2021
Changes In Smartphone Usage Behavior & New Location Data Usage -- Adrian Velthuis // Mobile Posse

Changes In Smartphone Usage Behavior & New Location Data Usage -- Adrian Velthuis // Mobile Posse

Today we talk about the changes in smartphone usage behaviour and new location data with Adrian Velthuis, Chief Revenue Officer at Mobile Posse.
00:15:49  |   Sat 17 Jul 2021
Trust And Brand Safety Concerns For Media Buyers -- Colin Kinsella // Faveeo

Trust And Brand Safety Concerns For Media Buyers -- Colin Kinsella // Faveeo

Today, Ben chats with Colin Kinsella, former CEO of Havas Media and current advisor to Essentials Newsletters, about trust and brand safety concerns when it comes to media buyers.
00:14:10  |   Fri 16 Jul 2021
AI vs Content Creators For Newsletter Content -- Colin Kinsella // Faveeo

AI vs Content Creators For Newsletter Content -- Colin Kinsella // Faveeo

On day 4 of New Media Week, Ben and Colin Kinsella, former CEO of Havas Media and current advisor to Essentials Newsletters, discuss how you should approach creating content for newsletters.
00:10:23  |   Thu 15 Jul 2021
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