MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
- Update frequency
- every day
- Average duration
- 17 minutes
- Episodes
- 2313
- Years Active
- 2018 - 2025
Activating Data Using Reverse ETL -- Sylvain Giuliani // Census
Sylvain Giuliani, Head of Growth and Operations at Census, discusses activating data using reverse ETL.
00:12:39 |
Tue 14 Feb 2023
Why CDP’s Didn't Live Up to Their Promise -- Sylvain Giuliani // Census
Sylvain Giuliani, Head of Growth and Operations at Census, discusses why CDPs didn't live up to their promise.
00:14:22 |
Mon 13 Feb 2023
Understanding your Consumers Using Research Technology -- Kumar Doshi // Lucid
Senior VP of marketing at Lucid, Kumar Doshi, talks about using research technology to understand your consumers.
00:16:53 |
Sun 12 Feb 2023
Market Research's Role in Identity Resolution -- Kumar Doshi // Lucid
Kumar Doshi, senior VP of marketing at Lucid, talks about the role that market research plays in identity resolution.
00:16:21 |
Sat 11 Feb 2023
How to Retain a Prospect's Attention -- Melissa Kwan // eWebinar
Melissa Kwan, Co-Founder and CEO at eWebinar, discusses how to retain a prospect's attention.
00:16:14 |
Fri 10 Feb 2023
Why Zoom Calls aren't Scalable -- Melissa Kwan // eWebinar
Melissa Kwan, Co-Founder and CEO at eWebinar, discusses why Zoom calls aren't scalable.
00:19:19 |
Thu 09 Feb 2023
Why Email at 10 am is Bullsh*t -- Kate Adams // Validity
Kate Adams, SVP of Marketing at Validity, discusses why email at 10 AM is bullshit.
00:16:41 |
Wed 08 Feb 2023
The Wild West of Email Marketing -- Kate Adams // Validity
Kate Adams, SVP of Marketing at Validity, discusses the wild west of email marketing.
00:13:48 |
Tue 07 Feb 2023
Top 3 Trends in Performance Marketing for 2022 -- Zach Morrison // Tinuiti
Tinuiti’s CEO, Zach Morrison, shares his insights on likely performance marketing trends for 2022.
00:19:13 |
Mon 06 Feb 2023
Why Marketing Agencies Buy Marketing Agencies -- Zach Morrison // Tinuiti
Zach Morrison, CEO of Tinuiti, looks at why marketing agencies buy marketing agencies.
00:19:50 |
Sun 05 Feb 2023
Why CRM, DSP, & Automation is only 75-80% Effective -- Quimby Melton // Confection
Quimby Melton, CEO and Co-Founder of Confection, offers his take on the effectiveness of CRM, DSPs, and automation.
00:16:53 |
Sat 04 Feb 2023
Avoiding the 3rd Party Cookie Graveyard -- Quimby Melton // Confection
CEO and Co-Founder of Confection, Quimby Melton provides steps to avoid the third-party graveyard.
00:22:54 |
Fri 03 Feb 2023
Ethical Questions Posed by an AI -- Iain S. Thomas // What Makes Us Human
Iain S. Thomas, Author of ‘I Wrote This for You’, discusses ethical questions posed by artificial intelligence.
00:15:54 |
Thu 02 Feb 2023
How ChatGPT Revolutionizes Culture -- Iain S. Thomas // What Makes Us Human
Iain S. Thomas, Author of ‘I Wrote This for You’, discusses how ChatGPT is revolutionizing culture.
00:21:14 |
Wed 01 Feb 2023
The Rise of Lean AI -- Lomit Patel // Tynker
Lomit Patel, Chief Growth Officer at Tynker, discusses the rise of Lean AI.
00:12:00 |
Tue 31 Jan 2023
Do's & Don't When Marketing to Kids -- Lomit Patel // Tynker
Lomit Patel, Chief Growth Officer at Tynker, discusses marketing to children.
00:15:26 |
Mon 30 Jan 2023
How to Fix Email Deliverability Issues -- Yanna-Torry Aspraki // EmailConsul
Deliverability specialist at EmailConsul, Yanna-Torry Aspraki, discusses how you can solve your email deliverability problems.
00:19:39 |
Sun 29 Jan 2023
Recognizing Email Deliverability Problems -- Yanna-Torry Aspraki // EmailConsul
Yanna-Torry Aspraki, deliverability specialist at EmailConsul, talks about how to recognize email deliverability problems.
00:20:49 |
Sat 28 Jan 2023
How Does Email Even Work? -- Yanna-Torry Aspraki // EmailConsul
Yanna-Torry Aspraki, deliverability specialist at EmailConsul, breaks down exactly how email actually works.
00:22:28 |
Fri 27 Jan 2023
AI-led Hyper-Personalization in Customer Service -- Peter Voss // Aigo.ai
Peter Voss, Founder, CEO, and Chief Scientist at Aigo.ai, discusses hyper-personalization using AI in customer service.
00:14:14 |
Thu 26 Jan 2023
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